At AWS, we believe the next wave of reinvention will be driven by data. The ideal data strategy isn’t one size fits all. It’s adapted for your needs. It gives you the best of both data lakes and purpose-built data stores. It lets you store any amount of data you need at a low cost, and in open, standards-based data formats. It isn’t restricted by data silos, and lets you empower people to run analytics or machine learning using their preferred tool or technique. And, it lets you securely manage who has access to the data. Choose from 15 databases, 12 analytics, and 30 machine learning services – more than you’ll find anywhere else - to help you get insights from your data.