Sports Direct Company CyberSecurity Posture
sportsdirectplc.com
Founded in 1982, Sports Direct International plc is today the UK’s largest sporting goods retailer by revenue, and operates a diversified portfolio of sports, fitness, fashion and lifestyle fascias and brands. The Group’s strategy is to invest in our people and our key third party brand partners in order to elevate our retail proposition to attain new levels of excellence across our multi-brand, multi-channel offering to customers. We aspire to be a leading sports and lifestyle retailer internationally and to deliver sustainable growth for our shareholders in the medium to long term by offering our customers an unrivalled range of high quality leading brands. The Group provides a full multi-channel retail approach across its fascias in the UK, and increasingly across its fascias in continental Europe and elsewhere. The Group also wholesales and licenses its Group Brands to partners in the UK, continental Europe, the Americas, and the Far East.
Company Details
sports-direct-international
5,899
41,728
43
sportsdirectplc.com
0
SPO_1147861
In-progress
Sports Direct Risk Score (AI oriented)Between 750 and 799
Sports Direct Global Score (TPRM)XXXX
Description: The Register has verified that Sports Direct, the biggest sports retail company in the UK, was compromised in the previous year, but the company has yet to notify its employees about the incident. A hacker gained access to the company's internal systems and stole the personal data of its employees, including names, phone numbers, and email and postal addresses. The unpatched version of the DNN platform, which Sports Direct uses to host the staff site, was vulnerable to known vulnerabilities that the attackers took advantage of. As per El Reg, Sports Direct has not yet notified the employees about the data breach. Following its discovery of the hack, the company notified the Information Commissioner's Office of the issue.
No incidents recorded for Sports Direct in 2025.
No incidents recorded for Sports Direct in 2025.
No incidents recorded for Sports Direct in 2025.
Sports Direct cyber incidents detection timeline including parent company and subsidiaries
Founded in 1982, Sports Direct International plc is today the UK’s largest sporting goods retailer by revenue, and operates a diversified portfolio of sports, fitness, fashion and lifestyle fascias and brands. The Group’s strategy is to invest in our people and our key third party brand partners in order to elevate our retail proposition to attain new levels of excellence across our multi-brand, multi-channel offering to customers. We aspire to be a leading sports and lifestyle retailer internationally and to deliver sustainable growth for our shareholders in the medium to long term by offering our customers an unrivalled range of high quality leading brands. The Group provides a full multi-channel retail approach across its fascias in the UK, and increasingly across its fascias in continental Europe and elsewhere. The Group also wholesales and licenses its Group Brands to partners in the UK, continental Europe, the Americas, and the Far East.
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Frasers Group has opened a new store in Liverpool, bringing together Sports Direct and Everlast Gyms+ under one roof.
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UK retailer Sports Direct is facing scrutiny over its pricing tactics following an investigation by not-for-profit UK consumer group Which?
Sports Direct has been reported to the Competition and Markets Authority (CMA) over “misleading” pricing practices by Which?.
Sports Direct has expanded its footprint in London with the opening of a new 20000sq ft store at Westfield Stratford City.
Frasers Group has entered a multi-year retail partnership with Accent Group to introduce and manage its Sports Direct brand in Australia and New Zealand (ANZ).
British sports retailer Frasers Group has injected cash into retailer Accent Group to help with the expansion of Sports Direct stores in Australasia.
Frasers Group is planning to open 100 Sports Direct stores in Australia and New Zealand as it ramps up its international expansion.
Explore insights on cybersecurity incidents, risk posture, and Rankiteo's assessments.
The official website of Sports Direct is http://www.sportsdirectplc.com.
According to Rankiteo, Sports Direct’s AI-generated cybersecurity score is 775, reflecting their Fair security posture.
According to Rankiteo, Sports Direct currently holds 0 security badges, indicating that no recognized compliance certifications are currently verified for the organization.
According to Rankiteo, Sports Direct is not certified under SOC 2 Type 1.
According to Rankiteo, Sports Direct does not hold a SOC 2 Type 2 certification.
According to Rankiteo, Sports Direct is not listed as GDPR compliant.
According to Rankiteo, Sports Direct does not currently maintain PCI DSS compliance.
According to Rankiteo, Sports Direct is not compliant with HIPAA regulations.
According to Rankiteo,Sports Direct is not certified under ISO 27001, indicating the absence of a formally recognized information security management framework.
Sports Direct operates primarily in the Retail industry.
Sports Direct employs approximately 5,899 people worldwide.
Sports Direct presently has no subsidiaries across any sectors.
Sports Direct’s official LinkedIn profile has approximately 41,728 followers.
Sports Direct is classified under the NAICS code 43, which corresponds to Retail Trade.
No, Sports Direct does not have a profile on Crunchbase.
Yes, Sports Direct maintains an official LinkedIn profile, which is actively utilized for branding and talent engagement, which can be accessed here: https://www.linkedin.com/company/sports-direct-international.
As of November 27, 2025, Rankiteo reports that Sports Direct has experienced 1 cybersecurity incidents.
Sports Direct has an estimated 15,252 peer or competitor companies worldwide.
Incident Types: The types of cybersecurity incidents that have occurred include Breach.
Title: Sports Direct Data Breach
Description: A hacker gained access to the company's internal systems and stole the personal data of its employees, including names, phone numbers, and email and postal addresses.
Type: Data Breach
Attack Vector: Unpatched DNN platform vulnerabilities
Vulnerability Exploited: Known vulnerabilities in DNN platform
Common Attack Types: The most common types of attacks the company has faced is Breach.
Data Compromised: Names, Phone numbers, Email addresses, Postal addresses
Systems Affected: Staff site hosted on DNN platform
Commonly Compromised Data Types: The types of data most commonly compromised in incidents are Names, Phone Numbers, Email Addresses, Postal Addresses and .
Entity Name: Sports Direct
Entity Type: Organization
Industry: Retail
Location: UK
Type of Data Compromised: Names, Phone numbers, Email addresses, Postal addresses
Personally Identifiable Information: Yes
Regulatory Notifications: Information Commissioner's Office
Source: The Register
Additional Resources: Stakeholders can find additional resources on cybersecurity best practices at and Source: The Register.
Root Causes: Unpatched DNN platform
Most Significant Data Compromised: The most significant data compromised in an incident were names, phone numbers, email addresses, postal addresses and .
Most Sensitive Data Compromised: The most sensitive data compromised in a breach were email addresses, names, postal addresses and phone numbers.
Most Recent Source: The most recent source of information about an incident is The Register.
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