Sports Direct
Company Details
Linkedin ID:
sports-direct-international
Website:
Employees number:
6,645
Number of followers:
0
NAICS:
43
Industry Type:
Homepage:
sportsdirectplc.com
IP Addresses:
0
Company ID:
SPO_1147861
Scan Status:
In-progress
Sports Direct Company CyberSecurity Posture
sportsdirectplc.com
Founded in 1982, Sports Direct International plc is today the UK’s largest sporting goods retailer by revenue, and operates a diversified portfolio of sports, fitness, fashion and lifestyle fascias and brands. The Group’s strategy is to invest in our people and our key third party brand partners in order to elevate our retail proposition to attain new levels of excellence across our multi-brand, multi-channel offering to customers. We aspire to be a leading sports and lifestyle retailer internationally and to deliver sustainable growth for our shareholders in the medium to long term by offering our customers an unrivalled range of high quality leading brands. The Group provides a full multi-channel retail approach across its fascias in the UK, and increasingly across its fascias in continental Europe and elsewhere. The Group also wholesales and licenses its Group Brands to partners in the UK, continental Europe, the Americas, and the Far East.
Sports Direct A.I CyberSecurity Scoring
Sports Direct Risk Score (AI oriented)Between 850 and 899
Sports Direct
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Sports Direct Global Score (TPRM)XXXX
Sports Direct
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Sports Direct Company CyberSecurity News & History
Past Incidents
1
Attack Types
1
Sports Direct
Breach
Rankiteo Explanation
Attack with significant impact with internal employee data leaks
Description: The Register has verified that Sports Direct, the biggest sports retail company in the UK, was compromised in the previous year, but the company has yet to notify its employees about the incident. A hacker gained access to the company's internal systems and stole the personal data of its employees, including names, phone numbers, and email and postal addresses. The unpatched version of the DNN platform, which Sports Direct uses to host the staff site, was vulnerable to known vulnerabilities that the attackers took advantage of. As per El Reg, Sports Direct has not yet notified the employees about the data breach. Following its discovery of the hack, the company notified the Information Commissioner's Office of the issue.
Sports Direct Company Scoring based on AI Models
Cyber Incidents Likelihood 3 - 6 - 9 months
A.I Risk Score Likelihood 3 - 6 - 9 months
Underwriter Stats for Sports Direct
Incidents vs Retail Industry Average (This Year)
No incidents recorded for Sports Direct in 2026.
Incidents vs All-Companies Average (This Year)
No incidents recorded for Sports Direct in 2026.
Incident Types Sports Direct vs Retail Industry Avg (This Year)
No incidents recorded for Sports Direct in 2026.
Incident History — Sports Direct (X = Date, Y = Severity)
Sports Direct cyber incidents detection timeline including parent company and subsidiaries
Sports Direct Company Subsidiaries
Founded in 1982, Sports Direct International plc is today the UK’s largest sporting goods retailer by revenue, and operates a diversified portfolio of sports, fitness, fashion and lifestyle fascias and brands. The Group’s strategy is to invest in our people and our key third party brand partners in order to elevate our retail proposition to attain new levels of excellence across our multi-brand, multi-channel offering to customers. We aspire to be a leading sports and lifestyle retailer internationally and to deliver sustainable growth for our shareholders in the medium to long term by offering our customers an unrivalled range of high quality leading brands. The Group provides a full multi-channel retail approach across its fascias in the UK, and increasingly across its fascias in continental Europe and elsewhere. The Group also wholesales and licenses its Group Brands to partners in the UK, continental Europe, the Americas, and the Far East.
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Sports Direct CyberSecurity News
January 09, 2026 08:00 AM
Will Accent Group’s Private-Label and Sports Direct Push Reshape Its Investment Story (ASX:AX1)?
Recently, Accent Group attracted fresh attention after a period of share price pressure, as investors reassessed its position in the...
December 04, 2025 08:00 AM
Revenue up, profits down as Frasers slams Government
Mike Ashley's retail group reiterates full-year profit guidance despite 'challenging consumer environment' and also takes swipe at Unite...
October 24, 2025 07:00 AM
Frasers Group leads in agentic commerce with commercetools deal
Frasers Group partners exclusively with commercetools to pioneer AI-driven agentic commerce in Europe across Sports Direct, FLANNELS and...
September 09, 2025 07:00 AM
China fines Dior’s Shanghai unit over alleged illegal transfer of customer data to France
China's public security authority has penalised Dior's Shanghai subsidiary after finding it sent customers' personal information to France...
August 12, 2025 07:00 AM
Ebuyer website bought by Fraser Group plc
Exclusive updated London Stock Exchange-listed Fraser Group is understood to have bought struggling UK online tech bazaar Ebuyer from...
July 17, 2025 07:00 AM
Mike Ashley's Frasers' revenue misses expectations, shares fall
Frasers Group reported lower-than-expected annual revenue on Thursday as the British retailer grappled with a tough luxury market and took a...
June 09, 2025 07:00 AM
Which? accuses Sports Direct of misleading pricing tactics
UK retailer Sports Direct is facing scrutiny over its pricing tactics following an investigation by not-for-profit UK consumer group Which?
April 17, 2025 07:00 AM
Rates bill fake website link reported to cyber security police
Cyber security police have been asked by Stormont to investigate a fake website address mistakenly printed on rates bills.
April 16, 2025 07:00 AM
Frasers links with Accent to drive Sports Direct expansion in ANZ
Frasers Group has entered a multi-year retail partnership with Accent Group to introduce and manage its Sports Direct brand in Australia and New Zealand (ANZ).
Frequently Asked Questions
Explore insights on cybersecurity incidents, risk posture, and Rankiteo's assessments.
Sports Direct CyberSecurity History Information
Official Website of Sports Direct
The official website of Sports Direct is http://www.sportsdirectplc.com.
Sports Direct’s AI-Generated Cybersecurity Score
According to Rankiteo, Sports Direct’s AI-generated cybersecurity score is 853, reflecting their Very Good security posture.
How many security badges does Sports Direct’ have ?
According to Rankiteo, Sports Direct currently holds 0 security badges, indicating that no recognized compliance certifications are currently verified for the organization.
Has Sports Direct been affected by any supply chain cyber incidents ?
According to Rankiteo, Sports Direct has not been affected by any supply chain cyber incidents, and no incident IDs are currently listed for the organization.
Does Sports Direct have SOC 2 Type 1 certification ?
According to Rankiteo, Sports Direct is not certified under SOC 2 Type 1.
Does Sports Direct have SOC 2 Type 2 certification ?
According to Rankiteo, Sports Direct does not hold a SOC 2 Type 2 certification.
Does Sports Direct comply with GDPR ?
According to Rankiteo, Sports Direct is not listed as GDPR compliant.
Does Sports Direct have PCI DSS certification ?
According to Rankiteo, Sports Direct does not currently maintain PCI DSS compliance.
Does Sports Direct comply with HIPAA ?
According to Rankiteo, Sports Direct is not compliant with HIPAA regulations.
Does Sports Direct have ISO 27001 certification ?
According to Rankiteo,Sports Direct is not certified under ISO 27001, indicating the absence of a formally recognized information security management framework.
Industry Classification of Sports Direct
Sports Direct operates primarily in the Retail industry.
Number of Employees at Sports Direct
Sports Direct employs approximately 6,645 people worldwide.
Subsidiaries Owned by Sports Direct
Sports Direct presently has no subsidiaries across any sectors.
Sports Direct’s LinkedIn Followers
Sports Direct’s official LinkedIn profile has approximately 0 followers.
NAICS Classification of Sports Direct
Sports Direct is classified under the NAICS code 43, which corresponds to Retail Trade.
Sports Direct’s Presence on Crunchbase
No, Sports Direct does not have a profile on Crunchbase.
Sports Direct’s Presence on LinkedIn
Yes, Sports Direct maintains an official LinkedIn profile, which is actively utilized for branding and talent engagement, which can be accessed here: https://www.linkedin.com/company/sports-direct-international.
Cybersecurity Incidents Involving Sports Direct
As of January 24, 2026, Rankiteo reports that Sports Direct has experienced 1 cybersecurity incidents.
Number of Peer and Competitor Companies
Sports Direct has an estimated 15,595 peer or competitor companies worldwide.
What types of cybersecurity incidents have occurred at Sports Direct ?
Incident Types: The types of cybersecurity incidents that have occurred include Breach.
Incident Details
Can you provide details on each incident ?
Title: Sports Direct Data Breach
Description: A hacker gained access to the company's internal systems and stole the personal data of its employees, including names, phone numbers, and email and postal addresses.
Type: Data Breach
Attack Vector: Unpatched DNN platform vulnerabilities
Vulnerability Exploited: Known vulnerabilities in DNN platform
What are the most common types of attacks the company has faced ?
Common Attack Types: The most common types of attacks the company has faced is Breach.
Impact of the Incidents
What was the impact of each incident ?
Incident : Data Breach SPO1325191123
Data Compromised: Names, Phone numbers, Email addresses, Postal addresses
Systems Affected: Staff site hosted on DNN platform
What types of data are most commonly compromised in incidents ?
Commonly Compromised Data Types: The types of data most commonly compromised in incidents are Names, Phone Numbers, Email Addresses, Postal Addresses and .
Which entities were affected by each incident ?
Incident : Data Breach SPO1325191123
Entity Name: Sports Direct
Entity Type: Organization
Industry: Retail
Location: UK
Data Breach Information
What type of data was compromised in each breach ?
Incident : Data Breach SPO1325191123
Type of Data Compromised: Names, Phone numbers, Email addresses, Postal addresses
Personally Identifiable Information: Yes
Regulatory Compliance
Were there any regulatory violations and fines imposed for each incident ?
Incident : Data Breach SPO1325191123
Regulatory Notifications: Information Commissioner's Office
References
Where can I find more information about each incident ?
Incident : Data Breach SPO1325191123
Source: The Register
Where can stakeholders find additional resources on cybersecurity best practices ?
Additional Resources: Stakeholders can find additional resources on cybersecurity best practices at and Source: The Register.
Post-Incident Analysis
What were the root causes and corrective actions taken for each incident ?
Incident : Data Breach SPO1325191123
Root Causes: Unpatched DNN platform
Additional Questions
Impact of the Incidents
What was the most significant data compromised in an incident ?
Most Significant Data Compromised: The most significant data compromised in an incident were names, phone numbers, email addresses, postal addresses and .
Data Breach Information
What was the most sensitive data compromised in a breach ?
Most Sensitive Data Compromised: The most sensitive data compromised in a breach were postal addresses, names, email addresses and phone numbers.
References
What is the most recent source of information about an incident ?
Most Recent Source: The most recent source of information about an incident is The Register.
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References
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