We believe cooking online should be easier. Much easier. There’s a couple obvious things: 1. Recipes should start with the recipe. Not a life story. 2. Pages should be simple and helpful. Not filled w/ ads. 3. Cook times should tell you how long it'll take to make. And then some less-obvious things: 1. Recipe creators should be able to own + monetize their work. 2. The above^ will create the world's richest pool of recipes. 3. There should be one place for every time you even think about cooking. Provecho is that place.