Incident Score: Analysis & Impact (PEPDELADOFIFTHEADINETOPE1783376814)
The details regarding individual company incidents & reports gives you full view from every side.
Rankiteo Score Impact Analysis
Key Highlights From The Incident Analysis
- Timeline of adidas's Cyber Attack and lateral movement inside company's environment.
- Overview of affected data sets, including SSNs and PHI, and why they materially increase incident severity.
- How Rankiteo’s incident engine converts technical details into a normalized incident score.
- How this cyber incident impacts adidas Rankiteo cyber scoring and cyber rating.
- Rankiteo’s MITRE ATT&CK correlation analysis for this incident, with associated confidence level.
Full Incident Analysis Transcript
In this Rankiteo incident briefing, we review the adidas breach identified under incident ID PEPDELADOFIFTHEADINETOPE1783376814.
The analysis begins with a detailed overview of adidas's information like the linkedin page: https://www.linkedin.com/company/adidas, the number of followers: 4824426, the industry type: Sporting Goods and the number of employees: 95967 employees
After the initial compromise, the video explains how Rankiteo's incident engine converts technical details into a normalized incident score. The incident score before the incident was 503 and after the incident was 489 with a difference of -14 which is could be a good indicator of the severity and impact of the incident.
In the next step of the video, we will analyze in more details the incident and the impact it had on adidas and their customers.
Adobe recently reported "Phishing Campaign Targets Marketing Professionals with Fake Job Offers from Major Brands", a noteworthy cybersecurity incident.
A sophisticated phishing campaign is impersonating over 30 high-profile brands including Adobe, Netflix, Coca-Cola, and OpenAI to steal Google account credentials from marketing professionals under the guise of fake job interviews.
The disruption is felt across the environment, and exposing Google account credentials.
Formal response steps have not been shared publicly yet.
The case underscores how Ongoing.
Finally, we try to match the incident with the MITRE ATT&CK framework to see if there is any correlation between the incident and the MITRE ATT&CK framework.
The MITRE ATT&CK framework is a knowledge base of techniques and sub-techniques that are used to describe the tactics and procedures of cyber adversaries. It is a powerful tool for understanding the threat landscape and for developing effective defense strategies.
MITRE ATT&CK® Correlation Analysis
Rankiteo's analysis has identified several MITRE ATT&CK tactics and techniques associated with this incident, each with varying levels of confidence based on available evidence. Under the Initial Access tactic, the analysis identified Phishing (T1566) with high confidence (95%), supported by evidence indicating phishing Campaign Targets Marketing Professionals with Fake Job Offers, Phishing: Spearphishing Link (T1566.001) with high confidence (90%), supported by evidence indicating links in phishing emails initially resolve to exct.net (Salesforce), and Phishing: Spearphishing Attachment (T1566.002) with lower confidence (30%), supported by evidence indicating no evidence of malicious attachments, but emails used for phishing. Under the Execution tactic, the analysis identified User Execution: Malicious Link (T1204.001) with moderate to high confidence (85%), supported by evidence indicating victims prompted to sign in with Google accounts via fake links. Under the Credential Access tactic, the analysis identified Input Capture: Web Portal Capture (T1056.006) with high confidence (90%), supported by evidence indicating fake Google authentication popup (BitB technique) to steal credentials and Steal Web Session Cookie (T1539) with moderate to high confidence (70%), supported by evidence indicating google account credentials targeted via phishing. Under the Defense Evasion tactic, the analysis identified Modify Authentication Process: Multi-Factor Authentication (T1556.006) with moderate confidence (60%), supported by evidence indicating bitB technique mimics legitimate Google authentication popup, Impair Defenses: Disable or Modify Tools (T1562.001) with lower confidence (40%), supported by evidence indicating abuse of legitimate platforms (PeopleForce, Salesforce) for redirects, and Multi-Factor Authentication Request Generation (T1621) with moderate confidence (50%), supported by evidence indicating fake Google authentication popup may bypass MFA prompts. Under the Reconnaissance tactic, the analysis identified Gather Victim Identity Information: Email Addresses (T1589.002) with moderate to high confidence (80%), supported by evidence indicating targeted marketing professionals with fake job offers and Gather Victim Org Information: Determine Physical Locations (T1591.001) with moderate confidence (50%), supported by evidence indicating impersonated global brands (Adobe, Netflix, Coca-Cola, etc.). Under the Resource Development tactic, the analysis identified Acquire Infrastructure: Domains (T1583.001) with high confidence (90%), supported by evidence indicating 34 domains mimicking brands (e.g., adidas-hiring.com), Establish Accounts: Cloud Accounts (T1585.002) with moderate to high confidence (70%), supported by evidence indicating leveraged PeopleForce and Salesforce Marketing Cloud for redirects, and Stage Capabilities: Install Digital Certificates (T1608.003) with lower confidence (40%), supported by evidence indicating nested redirects through legitimate platforms. These correlations help security teams understand the attack chain and develop appropriate defensive measures based on the observed tactics and techniques.
Sources & References
- adidas Rankiteo Cyber Incident Details: https://www.rankiteo.com/company/adidas/incident/PEPDELADOFIFTHEADINETOPE1783376814
- adidas CyberSecurity Rating page: https://www.rankiteo.com/company/adidas
- adidas Rankiteo Cyber Incident Blog Article: https://blog.rankiteo.com/pepdeladofiftheadinetope1783376814-adobe-netflix-coca-cola-openai-pepsico-adidas-fifa-delta-cyber-attack-february-2026/
- adidas CyberSecurity Score History: https://www.rankiteo.com/company/adidas/history
- adidas CyberSecurity Incident Source: https://www.bleepingcomputer.com/news/security/phishing-poses-as-big-brand-job-interview-to-steal-google-accounts/
- Rankiteo A.I CyberSecurity Rating methodology: https://www.rankiteo.com/Images/rankiteo_algo.pdf
- Rankiteo TPRM Scoring methodology: https://static.rankiteo.com/model/rankiteo_tprm_methodology.pdf