Company Details
adidas
75,452
4,189,160
None
http://www.adidas-group.com/
121
ADI_5401676
Completed

adidas Company CyberSecurity Posture
http://www.adidas-group.com/Inspired by our heritage, our brand is rooted in sports and the culture born from it. Headquartered in Herzogenaurach, Germany, we’re a global leader in the sporting goods industry, employing 62,035 worldwide.
Company Details
adidas
75,452
4,189,160
None
http://www.adidas-group.com/
121
ADI_5401676
Completed
Between 700 and 749

adidas Global Score (TPRM)XXXX

Description: Adidas disclosed a cyber-attack in which hackers compromised the personal data of customers who had previously contacted the company’s customer service helpdesk. While the breach did not expose passwords, credit card details, or other payment information, it involved unauthorized access to personal data, raising concerns over potential misuse for identity fraud or targeted phishing. The company notified affected individuals via email, advising them on precautionary measures such as password changes and monitoring for suspicious activity. The incident highlights the risks of data exposure even when financial details remain secure, as stolen personal information can still be leveraged for secondary attacks like credential stuffing or social engineering scams. Adidas emphasized that only a subset of customers—those with prior helpdesk interactions—were impacted, but the breach underscores the broader vulnerability of customer support systems as entry points for cybercriminals.
Description: The athletic apparel manufacturer Adidas declared that it has opened an inquiry following information about a possible security breach that might affect millions of its clients in the United States. An attacker may have gained unauthorised access to client data, including email addresses, encrypted passwords, and addresses, according to the German sportswear manufacturer. Contact details, usernames, and encrypted passwords are among the limited material, according to the early inquiry. Adidas has no grounds to think that the consumers' payment card or fitness information was compromised.
Description: Adidas disclosed a data breach where attackers hacked a customer service provider and stole some customers' data, including contact information. The stolen information did not include payment-related information or passwords. Adidas immediately contained the incident and launched an investigation, collaborating with information security experts. The company notified relevant authorities and will alert affected customers. Adidas has not revealed further details about the incident, including the name of the impacted service provider, the detection date, the number of individuals affected, or if its own network was compromised.


adidas has 198.51% more incidents than the average of same-industry companies with at least one recorded incident.
adidas has 212.5% more incidents than the average of all companies with at least one recorded incident.
adidas reported 2 incidents this year: 1 cyber attacks, 0 ransomware, 0 vulnerabilities, 1 data breaches, compared to industry peers with at least 1 incident.
adidas cyber incidents detection timeline including parent company and subsidiaries

Inspired by our heritage, our brand is rooted in sports and the culture born from it. Headquartered in Herzogenaurach, Germany, we’re a global leader in the sporting goods industry, employing 62,035 worldwide.


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Explore insights on cybersecurity incidents, risk posture, and Rankiteo's assessments.
The official website of adidas is http://www.adidas-group.com/.
According to Rankiteo, adidas’s AI-generated cybersecurity score is 748, reflecting their Moderate security posture.
According to Rankiteo, adidas currently holds 0 security badges, indicating that no recognized compliance certifications are currently verified for the organization.
According to Rankiteo, adidas is not certified under SOC 2 Type 1.
According to Rankiteo, adidas does not hold a SOC 2 Type 2 certification.
According to Rankiteo, adidas is not listed as GDPR compliant.
According to Rankiteo, adidas does not currently maintain PCI DSS compliance.
According to Rankiteo, adidas is not compliant with HIPAA regulations.
According to Rankiteo,adidas is not certified under ISO 27001, indicating the absence of a formally recognized information security management framework.
adidas operates primarily in the Sporting Goods industry.
adidas employs approximately 75,452 people worldwide.
adidas presently has no subsidiaries across any sectors.
adidas’s official LinkedIn profile has approximately 4,189,160 followers.
adidas is classified under the NAICS code None, which corresponds to Others.
Yes, adidas has an official profile on Crunchbase, which can be accessed here: https://www.crunchbase.com/organization/adidas.
Yes, adidas maintains an official LinkedIn profile, which is actively utilized for branding and talent engagement, which can be accessed here: https://www.linkedin.com/company/adidas.
As of November 27, 2025, Rankiteo reports that adidas has experienced 3 cybersecurity incidents.
adidas has an estimated 364 peer or competitor companies worldwide.
Incident Types: The types of cybersecurity incidents that have occurred include Breach and Cyber Attack.
Detection and Response: The company detects and responds to cybersecurity incidents through an incident response plan activated with yes (customers notified via email), and third party assistance with potential free cybersecurity support services offered to affected customers, and communication strategy with email notifications to affected customers with faqs and support options..
Title: Adidas Data Breach
Description: Adidas reported a potential security breach that may have exposed the data of millions of its customers in the United States. The breach involved unauthorized access to client data, including email addresses, encrypted passwords, and addresses. Initial investigations suggest that payment card or fitness information was not compromised.
Type: Data Breach
Attack Vector: Unauthorized Access
Title: Adidas Data Breach
Description: Adidas disclosed a data breach after attackers hacked a customer service provider and stole some customers' data.
Type: Data Breach
Attack Vector: Third-party compromise
Title: Adidas Customer Data Breach
Description: Adidas revealed that some of its customers’ personal information had been stolen. The breach appears to affect customers who had previously contacted the Adidas customer service helpdesk. Passwords, credit card, and other payment data were reportedly not compromised. Affected customers were notified via email with guidance on next steps, including potential access to free cybersecurity support services.
Type: Data Breach
Common Attack Types: The most common types of attacks the company has faced is Breach.
Identification of Attack Vectors: The company identifies the attack vectors used in incidents through Third-party customer service provider.

Data Compromised: Email addresses, Encrypted passwords, Addresses

Data Compromised: Contact information

Data Compromised: Personal information (e.g., names, contact details)
Brand Reputation Impact: Potential reputational harm due to loss of customer trust
Identity Theft Risk: Moderate (personal data exposed, but no financial or payment data)
Payment Information Risk: None (payment data not compromised)
Commonly Compromised Data Types: The types of data most commonly compromised in incidents are Email Addresses, Encrypted Passwords, Addresses, , Contact information, Personal Information (E.G., Names, Contact Details) and .

Entity Name: Adidas
Entity Type: Company
Industry: Athletic Apparel
Location: United States
Size: Millions of customers
Customers Affected: Millions

Entity Name: Adidas
Entity Type: Corporation
Industry: Sportswear
Location: Germany

Entity Name: Adidas
Entity Type: Corporation
Industry: Footwear and Sports Apparel
Location: Global (specific regions not detailed)
Customers Affected: Customers who contacted the Adidas customer service helpdesk (subset of total customer base)

Incident Response Plan Activated: True

Incident Response Plan Activated: Yes (customers notified via email)
Third Party Assistance: Potential free cybersecurity support services offered to affected customers
Communication Strategy: Email notifications to affected customers with FAQs and support options
Incident Response Plan: The company's incident response plan is described as Yes (customers notified via email).
Third-Party Assistance: The company involves third-party assistance in incident response through Potential free cybersecurity support services offered to affected customers.

Type of Data Compromised: Email addresses, Encrypted passwords, Addresses
Data Encryption: encrypted passwords
Personally Identifiable Information: email addressesaddresses

Type of Data Compromised: Contact information
Sensitivity of Data: Medium

Type of Data Compromised: Personal information (e.g., names, contact details)
Sensitivity of Data: Moderate (no financial or payment data exposed)
Data Exfiltration: Yes (personal data stolen)
Personally Identifiable Information: Yes (limited to non-financial PII)


Recommendations: Change passwords for affected accounts immediately, using strong, unique passwords (12+ characters with mixed case, numbers, and symbols)., Enable two-step authentication for all critical accounts., Beware of phishing emails referencing the breach; verify sender authenticity before clicking links or sharing information., Monitor credit records for signs of identity theft or fraudulent activity., Opt out of storing payment details with retailers to minimize exposure in future breaches.Change passwords for affected accounts immediately, using strong, unique passwords (12+ characters with mixed case, numbers, and symbols)., Enable two-step authentication for all critical accounts., Beware of phishing emails referencing the breach; verify sender authenticity before clicking links or sharing information., Monitor credit records for signs of identity theft or fraudulent activity., Opt out of storing payment details with retailers to minimize exposure in future breaches.Change passwords for affected accounts immediately, using strong, unique passwords (12+ characters with mixed case, numbers, and symbols)., Enable two-step authentication for all critical accounts., Beware of phishing emails referencing the breach; verify sender authenticity before clicking links or sharing information., Monitor credit records for signs of identity theft or fraudulent activity., Opt out of storing payment details with retailers to minimize exposure in future breaches.Change passwords for affected accounts immediately, using strong, unique passwords (12+ characters with mixed case, numbers, and symbols)., Enable two-step authentication for all critical accounts., Beware of phishing emails referencing the breach; verify sender authenticity before clicking links or sharing information., Monitor credit records for signs of identity theft or fraudulent activity., Opt out of storing payment details with retailers to minimize exposure in future breaches.Change passwords for affected accounts immediately, using strong, unique passwords (12+ characters with mixed case, numbers, and symbols)., Enable two-step authentication for all critical accounts., Beware of phishing emails referencing the breach; verify sender authenticity before clicking links or sharing information., Monitor credit records for signs of identity theft or fraudulent activity., Opt out of storing payment details with retailers to minimize exposure in future breaches.

Source: Adidas

Source: BleepingComputer

Source: The Guardian
URL: https://www.theguardian.com/money/2023/xx/xx/adidas-cyber-attack-customer-data-stolen
Additional Resources: Stakeholders can find additional resources on cybersecurity best practices at and Source: Adidas, and Source: BleepingComputer, and Source: The GuardianUrl: https://www.theguardian.com/money/2023/xx/xx/adidas-cyber-attack-customer-data-stolen.

Investigation Status: Ongoing

Investigation Status: Ongoing
Communication of Investigation Status: The company communicates the status of incident investigations to stakeholders through Email notifications to affected customers with FAQs and support options.


Customer Advisories: Affected customers were emailed with details about the breach, FAQs, and optional free cybersecurity support services.
Advisories Provided: The company provides the following advisories to stakeholders and customers following an incident: were Affected customers were emailed with details about the breach, FAQs and and optional free cybersecurity support services..

Entry Point: Third-party customer service provider
Post-Incident Analysis Process: The company's process for conducting post-incident analysis is described as Potential free cybersecurity support services offered to affected customers.
Most Significant Data Compromised: The most significant data compromised in an incident were email addresses, encrypted passwords, addresses, , contact information, , Personal information (e.g., names, contact details) and .
Third-Party Assistance in Most Recent Incident: The third-party assistance involved in the most recent incident was Potential free cybersecurity support services offered to affected customers.
Most Sensitive Data Compromised: The most sensitive data compromised in a breach were encrypted passwords, email addresses, addresses, contact information, Personal information (e.g., names and contact details).
Most Significant Recommendation Implemented: The most significant recommendation implemented to improve cybersecurity was Opt out of storing payment details with retailers to minimize exposure in future breaches., Beware of phishing emails referencing the breach; verify sender authenticity before clicking links or sharing information., Enable two-step authentication for all critical accounts., Monitor credit records for signs of identity theft or fraudulent activity., Change passwords for affected accounts immediately, using strong, unique passwords (12+ characters with mixed case, numbers and and symbols)..
Most Recent Source: The most recent source of information about an incident are BleepingComputer, The Guardian and Adidas.
Most Recent URL for Additional Resources: The most recent URL for additional resources on cybersecurity best practices is https://www.theguardian.com/money/2023/xx/xx/adidas-cyber-attack-customer-data-stolen .
Current Status of Most Recent Investigation: The current status of the most recent investigation is Ongoing.
Most Recent Customer Advisory: The most recent customer advisory issued were an Affected customers were emailed with details about the breach, FAQs and and optional free cybersecurity support services.
Most Recent Entry Point: The most recent entry point used by an initial access broker was an Third-party customer service provider.
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Angular is a development platform for building mobile and desktop web applications using TypeScript/JavaScript and other languages. Prior to versions 19.2.16, 20.3.14, and 21.0.1, there is a XSRF token leakage via protocol-relative URLs in angular HTTP clients. The vulnerability is a Credential Leak by App Logic that leads to the unauthorized disclosure of the Cross-Site Request Forgery (XSRF) token to an attacker-controlled domain. Angular's HttpClient has a built-in XSRF protection mechanism that works by checking if a request URL starts with a protocol (http:// or https://) to determine if it is cross-origin. If the URL starts with protocol-relative URL (//), it is incorrectly treated as a same-origin request, and the XSRF token is automatically added to the X-XSRF-TOKEN header. This issue has been patched in versions 19.2.16, 20.3.14, and 21.0.1. A workaround for this issue involves avoiding using protocol-relative URLs (URLs starting with //) in HttpClient requests. All backend communication URLs should be hardcoded as relative paths (starting with a single /) or fully qualified, trusted absolute URLs.
Forge (also called `node-forge`) is a native implementation of Transport Layer Security in JavaScript. An Uncontrolled Recursion vulnerability in node-forge versions 1.3.1 and below enables remote, unauthenticated attackers to craft deep ASN.1 structures that trigger unbounded recursive parsing. This leads to a Denial-of-Service (DoS) via stack exhaustion when parsing untrusted DER inputs. This issue has been patched in version 1.3.2.
Forge (also called `node-forge`) is a native implementation of Transport Layer Security in JavaScript. An Integer Overflow vulnerability in node-forge versions 1.3.1 and below enables remote, unauthenticated attackers to craft ASN.1 structures containing OIDs with oversized arcs. These arcs may be decoded as smaller, trusted OIDs due to 32-bit bitwise truncation, enabling the bypass of downstream OID-based security decisions. This issue has been patched in version 1.3.2.
Suricata is a network IDS, IPS and NSM engine developed by the OISF (Open Information Security Foundation) and the Suricata community. Prior to versions 7.0.13 and 8.0.2, working with large buffers in Lua scripts can lead to a stack overflow. Users of Lua rules and output scripts may be affected when working with large buffers. This includes a rule passing a large buffer to a Lua script. This issue has been patched in versions 7.0.13 and 8.0.2. A workaround for this issue involves disabling Lua rules and output scripts, or making sure limits, such as stream.depth.reassembly and HTTP response body limits (response-body-limit), are set to less than half the stack size.
Suricata is a network IDS, IPS and NSM engine developed by the OISF (Open Information Security Foundation) and the Suricata community. In versions from 8.0.0 to before 8.0.2, a NULL dereference can occur when the entropy keyword is used in conjunction with base64_data. This issue has been patched in version 8.0.2. A workaround involves disabling rules that use entropy in conjunction with base64_data.

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