adidas A.I CyberSecurity Scoring
adidas
Company Information
Website:http://www.adidas-group.com/
Employees number:89,336
Number of followers:4,419,566
NAICS:
Industry Type:Sporting Goods
Homepage:adidas-group.com
adidas Risk Score (AI oriented)
Between 600 and 649
adidasSporting Goods
Updated:
05/04/2026
05/04/2026
620/1000
Poor
Caa
adidas Global Score (TPRM)
xxxx
adidasSporting Goods
Score locked

adidasPoor
Current Score
620Caa (POOR)
01000
6 incidents
-25 avg impact
Incident timeline with MITRE ATT&CK tactics, techniques, and mitigations.
JUNE 2026
644
MAY 2026
634
APRIL 2026
631
MARCH 2026
621
FEBRUARY 2026
624
JANUARY 2026
620
DECEMBER 2025
642
Cyber Attack
29 Dec 2025 • adidas
Adidas, Heathrow Airport, Harrods, Marks and Spencer, Co-op Group and Jaguar Land Rover: How 2025 Became The Year Of The Cyberattack For British Businesses
617
CRITICAL-25
ADIHEAHARMARTHEJAG1767017696
2025: A Year of Rising Costs—and Escalating Cyber Threats for UK Businesses
As 2025 draws to a close, UK businesses and charities have faced a surge in financial pressures—from soaring employment costs and supply chain disruptions to oil and tariff shocks. Yet, one of the most damaging expenses has been the fallout from cyberattacks, which have hit nearly half of British companies and 30% of charities over the past year.
High-profile victims include retail giants Marks & Spencer, Adidas, and the Co-op Group, as well as Heathrow Airport, Harrods, and Jaguar Land Rover (JLR). The public sector hasn’t been spared either: Germany’s parliament and the UK Foreign Office (breached in October) were among those targeted. Attacks ranged from phishing scams to full-scale digital shutdowns, with some incidents costing hundreds of millions.
The scale of cybercrime has reached staggering proportions. Cybersecurity Ventures estimates the global cost of cyberattacks in 2025 at $10.5 trillion (£7.8 trillion)—a figure that would rank cybercrime as the world’s third-largest economy, trailing only the US and China. The financial and operational toll underscores the growing threat to organizations across sectors.
INCIDENT DETAILS -
TYPE
IMPACT
REFERENCES
NOVEMBER 2025
638
OCTOBER 2025
635
SEPTEMBER 2025
632
AUGUST 2025
628
JULY 2025
625
JUNE 2025
660
Breach
10 Jun 2025 • adidas
Adidas
Adidas Customer Data Breach
618
CRITICAL-42
ADI852090225
Adidas disclosed a cyber-attack in which hackers compromised the personal data of customers who had previously contacted the company’s customer service helpdesk. While the breach did not expose passwords, credit card details, or other payment information, it involved unauthorized access to personal data, raising concerns over potential misuse for identity fraud or targeted phishing. The company notified affected individuals via email, advising them on precautionary measures such as password changes and monitoring for suspicious activity. The incident highlights the risks of data exposure even when financial details remain secure, as stolen personal information can still be leveraged for secondary attacks like credential stuffing or social engineering scams. Adidas emphasized that only a subset of customers—those with prior helpdesk interactions—were impacted, but the breach underscores the broader vulnerability of customer support systems as entry points for cybercriminals.
INCIDENT DETAILS -
TYPE
IMPACT
DATA BREACH
REFERENCES
MAY 2025
673
Cyber Attack
27 May 2025 • adidas
Adidas
Adidas Data Breach
659
CRITICAL-14
ADI845052725
Adidas disclosed a data breach where attackers hacked a customer service provider and stole some customers' data, including contact information. The stolen information did not include payment-related information or passwords. Adidas immediately contained the incident and launched an investigation, collaborating with information security experts. The company notified relevant authorities and will alert affected customers. Adidas has not revealed further details about the incident, including the name of the impacted service provider, the detection date, the number of individuals affected, or if its own network was compromised.
INCIDENT DETAILS -
TYPE
IMPACT
DATA BREACH
REFERENCES
MAY 2025
799
Breach
01 May 2025 • adidas
Adidas and Double D: Prolific hacking gang claims Adidas Extranet, promises more
Lapsus$ Claims Breach of Adidas Extranet
671
CRITICAL-128
ADIDOU1771324504
Lapsus$ Claims Breach of Adidas Extranet, But Scope Remains Disputed
The hacking group Lapsus$ has claimed responsibility for breaching the Adidas Extranet a secure portal used by the company’s business partners, suppliers, and employees allegedly exposing around 815,000 rows of data. The compromised information reportedly includes usernames, passwords, and technical details, though only 130 accounts appear to have been directly affected.
Lapsus$ suggested the breach was part of a larger operation, hinting at an upcoming "something bigger." However, cybersecurity researchers at Cybernews dispute the severity of the incident, arguing that the group exaggerated its impact. The leaked data, they say, primarily originates from Double D, a French Adidas licensee specializing in combat sports, rather than Adidas itself. The exposed records include personal details such as names, email addresses, passwords, birthdates, and company information.
While Lapsus$ is considered one of the most active English-speaking cybercrime groups alongside Scattered Spider and ShinyHunters analysts note that the breach may have been inflated for notoriety. The group also claimed to possess 420GB of Adidas-related data tied to the French market, though researchers found the dataset included irrelevant entries, such as SQL commands.
Adidas confirmed a third-party breach in May 2025, though the connection to this incident remains unclear. The potential for phishing attacks using the leaked data persists, but experts caution against overstating the breach’s scale.
INCIDENT DETAILS -
TYPE
MOTIVATION
IMPACT
DATA BREACH
REFERENCES
NOVEMBER 2023
794
Ransomware
01 Nov 2023 • adidas
Nike, Adidas and Under Armour: Nike and Under Armour’s Potential Ransomware Attacks: What to Know
Nike and Under Armour Hit by Ransomware Attacks
692
CRITICAL-102
NIKADIUND1769229125
Nike and Under Armour Hit by Ransomware Attacks as Cyber Threats Target Major Brands
Nike and Under Armour have become the latest high-profile victims of ransomware attacks, with cybercriminals leveraging extortion tactics to demand payments. The incidents highlight the growing threat to global apparel brands, following similar breaches at Adidas and The North Face last year.
Nike is currently investigating a potential cybersecurity incident after the ransomware group WorldLeaks claimed responsibility, threatening to release stolen data by 6 p.m. Saturday unless a ransom is paid. While the full scope of compromised data remains unclear, ransomware attacks typically involve customer details such as names, emails, and birthdates. Nike confirmed it is actively assessing the situation, stating, “We always take consumer privacy and data security very seriously.”
Under Armour, meanwhile, disclosed a breach that occurred in November 2023, with the ransomware gang Everest taking credit. Initial reports suggested 72 million email addresses were exposed, but a source close to the investigation disputed this, indicating only a “fraction” of that number was compromised. Under Armour confirmed the breach but emphasized that its e-commerce platform (UA.com) and payment systems remain unaffected. The company is working with external cybersecurity experts to determine the full impact.
These attacks follow a pattern of escalating cyber threats against major fashion and apparel brands. Last year, Adidas confirmed a breach via a third-party customer service provider, exposing consumer contact details but no financial data. The North Face also faced a credential-stuffing attack, though payment information remained secure. International brands, including Dior, Harrods, Kering, and Marks & Spencer, have also been targeted in recent years.
As ransomware groups continue to pressure victims with public leaks and countdown threats, the incidents underscore the persistent risks to corporate data security in the retail sector.
INCIDENT DETAILS -
TYPE
MOTIVATION
IMPACT
DATA BREACH
REFERENCES
JUNE 2018
807
Breach
01 Jun 2018 • adidas
adidas
Adidas Data Breach
766
CRITICAL-41
ADI1641311223
The athletic apparel manufacturer Adidas declared that it has opened an inquiry following information about a possible security breach that might affect millions of its clients in the United States.
An attacker may have gained unauthorised access to client data, including email addresses, encrypted passwords, and addresses, according to the German sportswear manufacturer.
Contact details, usernames, and encrypted passwords are among the limited material, according to the early inquiry.
Adidas has no grounds to think that the consumers' payment card or fitness information was compromised.
INCIDENT DETAILS -
TYPE
IMPACT
DATA BREACH
REFERENCES
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