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Analyze » Under Armour » UND1769174822

Incident Score: Analysis & Impact (UND1769174822)

The details regarding individual company incidents & reports gives you full view from every side.

Rankiteo Score Impact Analysis

Rankiteo Incident Impact0
Company Score Before Incident100 / 1000
Company Score After Incident100 / 1000
Company LinkView Under Armour Profile
INCIDENT NUMBERUND1769174822
Type of Cyber IncidentBreach
ATTACK VECTORNA
DATA EXPOSEDNA
INCIDENT DATE30/11/2025
STATUSOngoing

Key Highlights From The Incident Analysis

  • Timeline of Under Armour's Breach and lateral movement inside company's environment.
  • Overview of affected data sets, including SSNs and PHI, and why they materially increase incident severity.
  • How Rankiteo’s incident engine converts technical details into a normalized incident score.
  • How this cyber incident impacts Under Armour Rankiteo cyber scoring and cyber rating.
  • Rankiteo’s MITRE ATT&CK correlation analysis for this incident, with associated confidence level.

Full Incident Analysis Transcript

In this Rankiteo incident briefing, we review the Under Armour breach identified under incident ID UND1769174822.

The analysis begins with a detailed overview of Under Armour's information like the linkedin page: https://www.linkedin.com/company/under-armour, the number of followers: 946514, the industry type: Retail Apparel and Fashion and the number of employees: 12755 employees

After the initial compromise, the video explains how Rankiteo's incident engine converts technical details into a normalized incident score. The incident score before the incident was 100 and after the incident was 100 with a difference of 0 which is could be a good indicator of the severity and impact of the incident.

In the next step of the video, we will analyze in more details the incident and the impact it had on Under Armour and their customers.

Under Armour recently reported "Under Armour Investigates Data Breach in 2025", a noteworthy cybersecurity incident.

Under Armour, the Baltimore-based global athletic apparel and footwear company, is investigating a suspected data breach as of December 2025.

Impact assessments are still underway, so the full scope is not yet clear.

Formal response steps have not been shared publicly yet.

The case underscores how Ongoing.

Finally, we try to match the incident with the MITRE ATT&CK framework to see if there is any correlation between the incident and the MITRE ATT&CK framework.

The MITRE ATT&CK framework is a knowledge base of techniques and sub-techniques that are used to describe the tactics and procedures of cyber adversaries. It is a powerful tool for understanding the threat landscape and for developing effective defense strategies.

MITRE ATT&CK® Correlation Analysis

Rankiteo's analysis has identified several MITRE ATT&CK tactics and techniques associated with this incident, each with varying levels of confidence based on available evidence. Under the Initial Access tactic, the analysis identified Exploit Public-Facing Application (T1190) with moderate confidence (50%), supported by evidence indicating unauthorized access to Under Armour’s digital infrastructure and Valid Accounts (T1078) with moderate confidence (60%), supported by evidence indicating incident involves unauthorized access to digital infrastructure. Under the Credential Access tactic, the analysis identified Brute Force (T1110) with lower confidence (40%), supported by evidence indicating unauthorized access to Under Armour’s digital infrastructure and Valid Accounts (T1078) with moderate to high confidence (70%), supported by evidence indicating incident involves unauthorized access to systems. Under the Discovery tactic, the analysis identified Account Discovery (T1087) with moderate confidence (50%), supported by evidence indicating assess the scope and potential impact on its systems and File and Directory Discovery (T1083) with moderate confidence (50%), supported by evidence indicating ongoing assessments to determine the scope of exposure. Under the Collection tactic, the analysis identified Data from Local System (T1005) with moderate confidence (60%), supported by evidence indicating potential impact on its systems and customer data. Under the Exfiltration tactic, the analysis identified Exfiltration Over C2 Channel (T1041) with moderate confidence (50%), supported by evidence indicating suspected data breach involving unauthorized access and Transfer Data to Cloud Account (T1537) with lower confidence (40%), supported by evidence indicating digital infrastructure breach with ongoing assessments. Under the Impact tactic, the analysis identified Data Destruction (T1485) with lower confidence (30%), supported by evidence indicating incident has prompted assessment of potential impact and Defacement (T1491) with lower confidence (20%), supported by evidence indicating persistent cybersecurity risks faced by major corporations. These correlations help security teams understand the attack chain and develop appropriate defensive measures based on the observed tactics and techniques.

Initial Access
Exploit Public-Facing Application (50%)
Valid Accounts (60%)
Credential Access
Brute Force (40%)
Valid Accounts (70%)
Discovery
Account Discovery (50%)
File and Directory Discovery (50%)
Collection
Data from Local System (60%)
Exfiltration
Exfiltration Over C2 Channel (50%)
Transfer Data to Cloud Account (40%)
Impact
Data Destruction (30%)
Defacement (20%)

Sources & References