Company Details
under-armour
12,231
934,816
448
underarmour.com
0
UND_8402120
In-progress

Under Armour Company CyberSecurity Posture
underarmour.comUnder Armour is obsessed with being better, stronger, and more focused than anyone else out there. Our mission: to make athletes better. Our vision: to inspire you with performance solutions you never knew you needed and can’t imagine living without. Our values define and unite us, the beliefs that are the red thread that connect everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do. LOVE ATHLETES We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover. CELEBRATE THE WINS We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win. STAND FOR EQUALITY We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent. ACT SUSTAINABLY We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field. FIGHT ON TOGETHER We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.
Company Details
under-armour
12,231
934,816
448
underarmour.com
0
UND_8402120
In-progress
Between 0 and 549

Under Armour Global Score (TPRM)XXXX

Description: The Everest Ransomware group executed a high-profile attack on Under Armour, exfiltrating **340 GB of sensitive data**, including **customer PII (email addresses, phone numbers, physical locations, passport details, gender info, purchase histories)** and **internal company data (product SKUs, marketing/sales strategies)**. The group employed **double extortion**, encrypting systems while threatening to sell the stolen data on the dark web if a **Monero (XMR) ransom** is not paid within **7 days**. The breach exposes Under Armour to severe risks: **identity theft, financial fraud, reputational damage**, and **competitive intelligence leaks**. The attack leverages **AES+DES encryption**, with Russian-language code suggesting geopolitical targeting avoidance. Under Armour’s silence on the incident heightens uncertainty, while the stolen data’s sensitivity—particularly **passport details and precise location data**—raises concerns over compliance violations and long-term customer trust erosion. The group’s shift from Bitcoin to **Monero** underscores its focus on evading law enforcement tracking, amplifying the threat’s sophistication.
Description: The Everest ransomware group claimed responsibility for a cyberattack on sportswear retailer **Under Armour**, leaking a sample of stolen data on a dark web site. The hackers allege they exfiltrated **343GB of internal company data**, including **personally identifiable information (PII) of customers and employees**, such as email addresses, phone numbers, order histories, location data, and transaction records. The group demanded ransom negotiations within a **7-day deadline**, threatening further data exposure if unmet.The breach poses severe risks, including **identity theft, social engineering, and financial fraud** for affected customers. Under Armour has not yet publicly confirmed the incident, but the Everest group’s track record—with over **250 victims since 2023**, including high-profile disruptions like the **Dublin Airport supplier attack**—lends credibility to the claim. The leaked data’s sensitivity and scale suggest a **large-scale compromise of both customer and employee records**, heightening reputational, financial, and operational threats to the company.


Under Armour has 16.28% more incidents than the average of same-industry companies with at least one recorded incident.
Under Armour has 28.21% more incidents than the average of all companies with at least one recorded incident.
Under Armour reported 1 incidents this year: 0 cyber attacks, 1 ransomware, 0 vulnerabilities, 0 data breaches, compared to industry peers with at least 1 incident.
Under Armour cyber incidents detection timeline including parent company and subsidiaries

Under Armour is obsessed with being better, stronger, and more focused than anyone else out there. Our mission: to make athletes better. Our vision: to inspire you with performance solutions you never knew you needed and can’t imagine living without. Our values define and unite us, the beliefs that are the red thread that connect everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do. LOVE ATHLETES We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover. CELEBRATE THE WINS We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win. STAND FOR EQUALITY We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent. ACT SUSTAINABLY We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field. FIGHT ON TOGETHER We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.


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The new funding will help support research, testing, and real-world implementation to help boost Singapore's growing cybersecurity ecosystem.
Everest ransomware group has listed two separate entries on its dark web leak site, both targeting Petrobras, a Brazilian majority...
The Everest ransomware group has claimed responsibility for a significant cyber attack targeting Under Armour, alleging the theft of 343...
The breach poses significant risks for Under Armour, particularly in light of the sensitive customer data that has reportedly been compromised.
The notorious Everest ransomware group has claimed responsibility for a major cyber breach against Under Armour, the global sportswear giant...
According to HackRead, the Everest ransomware gang has announced a breach of Under Armour, allegedly absconding with 343 GB of sensitive...
The Everest ransomware group claims to have breached Under Armour, allegedly stealing 343 GB of customer and company data and issuing a...
Everest ransomware gang is claiming to have breached Under Armour, Inc., the American sportswear giant, and stolen 343 GB of internal...
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Explore insights on cybersecurity incidents, risk posture, and Rankiteo's assessments.
The official website of Under Armour is http://www.underarmour.com.
According to Rankiteo, Under Armour’s AI-generated cybersecurity score is 529, reflecting their Critical security posture.
According to Rankiteo, Under Armour currently holds 0 security badges, indicating that no recognized compliance certifications are currently verified for the organization.
According to Rankiteo, Under Armour is not certified under SOC 2 Type 1.
According to Rankiteo, Under Armour does not hold a SOC 2 Type 2 certification.
According to Rankiteo, Under Armour is not listed as GDPR compliant.
According to Rankiteo, Under Armour does not currently maintain PCI DSS compliance.
According to Rankiteo, Under Armour is not compliant with HIPAA regulations.
According to Rankiteo,Under Armour is not certified under ISO 27001, indicating the absence of a formally recognized information security management framework.
Under Armour operates primarily in the Retail Apparel and Fashion industry.
Under Armour employs approximately 12,231 people worldwide.
Under Armour presently has no subsidiaries across any sectors.
Under Armour’s official LinkedIn profile has approximately 934,816 followers.
Under Armour is classified under the NAICS code 448, which corresponds to Clothing and Clothing Accessories Stores.
No, Under Armour does not have a profile on Crunchbase.
Yes, Under Armour maintains an official LinkedIn profile, which is actively utilized for branding and talent engagement, which can be accessed here: https://www.linkedin.com/company/under-armour.
As of December 14, 2025, Rankiteo reports that Under Armour has experienced 2 cybersecurity incidents.
Under Armour has an estimated 4,917 peer or competitor companies worldwide.
Incident Types: The types of cybersecurity incidents that have occurred include Ransomware.
Title: Under Armour Data Breach by Everest Ransomware Group
Description: The Everest ransomware group claimed responsibility for breaching Under Armour, posting a sample of stolen data (allegedly over millions of personal records and 343GB of internal company data) on a dark web leak site. The breach includes personally identifiable information (PII) of customers and employees, such as email addresses, phone numbers, order histories, location data, and transaction data. The group has given Under Armour a 7-day ultimatum to negotiate a ransom, threatening further data leaks if demands are not met.
Type: data breach
Threat Actor: Everest ransomware group
Motivation: financial (ransom extortion)
Title: Everest Ransomware Attack on Under Armour
Description: The Everest Ransomware group claimed responsibility for a massive data breach involving Under Armour, stealing 340 GB of sensitive data. The group demanded a ransom in Monero (XMR) with a seven-day deadline, threatening to sell the data on the dark web if unpaid. Compromised data includes personal identification information (email addresses, phone numbers, physical location data), sensitive documents (passport details, gender information, purchase histories), and internal company data (product SKUs, marketing, and sales data). The attack highlights potential security gaps in Under Armour's data handling practices.
Type: Data Breach
Threat Actor: Everest Ransomware Group
Motivation: Financial GainData Theft for Dark Web Sale
Common Attack Types: The most common types of attacks the company has faced is Ransomware.

Data Compromised: Personally identifiable information (pii), Internal company documents, Email addresses, Phone numbers, Order histories, Location data, Transaction data
Brand Reputation Impact: high (potential loss of trust due to exposure of sensitive customer/employee data)
Identity Theft Risk: high (customers at risk of identity theft, social engineering, and fraud)

Brand Reputation Impact: High (potential severe damage due to sensitive data exposure and internal business strategy leaks)
Identity Theft Risk: High (due to exposure of PII, passport details, and location data)
Commonly Compromised Data Types: The types of data most commonly compromised in incidents are Pii (Customers And Employees), Internal Company Documents, , Personal Identification Information (Pii): Email Addresses, Phone Numbers, Physical Location Data, Sensitive Documents: Passport Details, Gender Information, Purchase Histories, Internal Company Data: Product Skus, Marketing Data, Sales Data and .

Entity Name: Under Armour
Entity Type: retailer (sportswear manufacturer and retailer)
Industry: apparel and accessories
Location: United States (global operations)
Customers Affected: potentially thousands (exact number undisclosed)

Entity Name: Under Armour
Entity Type: Corporation
Industry: Apparel/Retail
Location: United States
Size: Large (global enterprise)

Type of Data Compromised: Pii (customers and employees), Internal company documents
Number of Records Exposed: millions (exact number undisclosed, 343GB of data exfiltrated)
Sensitivity of Data: high (includes personal and transactional data)
Personally Identifiable Information: email addressesphone numbersorder historieslocation datatransaction data

Type of Data Compromised: Personal identification information (pii): email addresses, phone numbers, physical location data, Sensitive documents: passport details, gender information, purchase histories, Internal company data: product skus, marketing data, sales data
Sensitivity of Data: High (includes PII, passport details, and internal business data)

Ransom Demanded: {'currency': 'Monero (XMR)', 'amount': None, 'deadline': '7 days from announcement'}
Ransomware Strain: Everest Ransomware (evolved from BlackByte family)
Data Encryption: {'methods': ['AES (Advanced Encryption Standard)', 'DES (Data Encryption Standard)'], 'language': 'Russian (encryption code)'}
Data Exfiltration: True

Lessons Learned: Ransomware groups are evolving with double extortion tactics (encryption + data theft)., Use of privacy-focused cryptocurrencies (e.g., Monero) complicates ransom tracing., Companies must reassess data storage practices, especially for highly sensitive PII (e.g., passport details)., Geopolitical motivations may influence target selection (e.g., avoidance of Russian-speaking regions)., Public silence post-breach can exacerbate reputational and operational risks.

Recommendations: Customers should monitor accounts for suspicious activity (identity theft, fraud)., Use identity theft protection software if concerned., Exercise caution with unexpected communications (e.g., phishing emails/texts)., Verify sender authenticity (e.g., check for spoofed domains like 'gma1l' instead of 'gmail').Customers should monitor accounts for suspicious activity (identity theft, fraud)., Use identity theft protection software if concerned., Exercise caution with unexpected communications (e.g., phishing emails/texts)., Verify sender authenticity (e.g., check for spoofed domains like 'gma1l' instead of 'gmail').Customers should monitor accounts for suspicious activity (identity theft, fraud)., Use identity theft protection software if concerned., Exercise caution with unexpected communications (e.g., phishing emails/texts)., Verify sender authenticity (e.g., check for spoofed domains like 'gma1l' instead of 'gmail').Customers should monitor accounts for suspicious activity (identity theft, fraud)., Use identity theft protection software if concerned., Exercise caution with unexpected communications (e.g., phishing emails/texts)., Verify sender authenticity (e.g., check for spoofed domains like 'gma1l' instead of 'gmail').

Recommendations: Implement robust encryption for stored sensitive data (e.g., PII, internal documents)., Adopt multi-layered ransomware defenses, including behavioral analysis and anomaly detection., Develop and test incident response plans specifically for double extortion scenarios., Monitor dark web for leaked data and proactively notify affected customers., Conduct third-party audits of data handling practices to identify unnecessary storage of high-risk information., Evaluate cryptocurrency transaction monitoring tools to detect ransom payments or dark web sales., Enhance employee training on phishing and social engineering, common initial access vectors for ransomware.Implement robust encryption for stored sensitive data (e.g., PII, internal documents)., Adopt multi-layered ransomware defenses, including behavioral analysis and anomaly detection., Develop and test incident response plans specifically for double extortion scenarios., Monitor dark web for leaked data and proactively notify affected customers., Conduct third-party audits of data handling practices to identify unnecessary storage of high-risk information., Evaluate cryptocurrency transaction monitoring tools to detect ransom payments or dark web sales., Enhance employee training on phishing and social engineering, common initial access vectors for ransomware.Implement robust encryption for stored sensitive data (e.g., PII, internal documents)., Adopt multi-layered ransomware defenses, including behavioral analysis and anomaly detection., Develop and test incident response plans specifically for double extortion scenarios., Monitor dark web for leaked data and proactively notify affected customers., Conduct third-party audits of data handling practices to identify unnecessary storage of high-risk information., Evaluate cryptocurrency transaction monitoring tools to detect ransom payments or dark web sales., Enhance employee training on phishing and social engineering, common initial access vectors for ransomware.Implement robust encryption for stored sensitive data (e.g., PII, internal documents)., Adopt multi-layered ransomware defenses, including behavioral analysis and anomaly detection., Develop and test incident response plans specifically for double extortion scenarios., Monitor dark web for leaked data and proactively notify affected customers., Conduct third-party audits of data handling practices to identify unnecessary storage of high-risk information., Evaluate cryptocurrency transaction monitoring tools to detect ransom payments or dark web sales., Enhance employee training on phishing and social engineering, common initial access vectors for ransomware.Implement robust encryption for stored sensitive data (e.g., PII, internal documents)., Adopt multi-layered ransomware defenses, including behavioral analysis and anomaly detection., Develop and test incident response plans specifically for double extortion scenarios., Monitor dark web for leaked data and proactively notify affected customers., Conduct third-party audits of data handling practices to identify unnecessary storage of high-risk information., Evaluate cryptocurrency transaction monitoring tools to detect ransom payments or dark web sales., Enhance employee training on phishing and social engineering, common initial access vectors for ransomware.Implement robust encryption for stored sensitive data (e.g., PII, internal documents)., Adopt multi-layered ransomware defenses, including behavioral analysis and anomaly detection., Develop and test incident response plans specifically for double extortion scenarios., Monitor dark web for leaked data and proactively notify affected customers., Conduct third-party audits of data handling practices to identify unnecessary storage of high-risk information., Evaluate cryptocurrency transaction monitoring tools to detect ransom payments or dark web sales., Enhance employee training on phishing and social engineering, common initial access vectors for ransomware.Implement robust encryption for stored sensitive data (e.g., PII, internal documents)., Adopt multi-layered ransomware defenses, including behavioral analysis and anomaly detection., Develop and test incident response plans specifically for double extortion scenarios., Monitor dark web for leaked data and proactively notify affected customers., Conduct third-party audits of data handling practices to identify unnecessary storage of high-risk information., Evaluate cryptocurrency transaction monitoring tools to detect ransom payments or dark web sales., Enhance employee training on phishing and social engineering, common initial access vectors for ransomware.
Key Lessons Learned: The key lessons learned from past incidents are Ransomware groups are evolving with double extortion tactics (encryption + data theft).,Use of privacy-focused cryptocurrencies (e.g., Monero) complicates ransom tracing.,Companies must reassess data storage practices, especially for highly sensitive PII (e.g., passport details).,Geopolitical motivations may influence target selection (e.g., avoidance of Russian-speaking regions).,Public silence post-breach can exacerbate reputational and operational risks.

Source: TechRadar Pro

Source: Cybernews

Source: Cybersecurity News Report (hypothetical, based on incident description)
Additional Resources: Stakeholders can find additional resources on cybersecurity best practices at and Source: TechRadar Pro, and Source: Cybernews, and Source: Cybersecurity News Report (hypothetical, based on incident description).

Investigation Status: unconfirmed (Under Armour has not publicly responded)

Investigation Status: Ongoing (no public confirmation or details from Under Armour as of report)

Customer Advisories: Monitor accounts for fraud/identity theft.Be wary of social engineering attempts (e.g., phishing).
Advisories Provided: The company provides the following advisories to stakeholders and customers following an incident: were Monitor Accounts For Fraud/Identity Theft., Be Wary Of Social Engineering Attempts (E.G., Phishing). and .

High Value Targets: Customer Pii, Internal Company Documents,
Data Sold on Dark Web: Customer Pii, Internal Company Documents,

High Value Targets: Customer Databases, Internal Marketing/Sales Data,
Data Sold on Dark Web: Customer Databases, Internal Marketing/Sales Data,

Root Causes: Potential Inadequate Data Encryption Or Access Controls For Sensitive Pii., Possible Lack Of Segmentation Between Customer Data And Internal Business Systems., Unclear Initial Access Vector (E.G., Phishing, Unpatched Vulnerability, Or Insider Threat).,
Last Ransom Demanded: The amount of the last ransom demanded was {'currency': 'Monero (XMR)', 'amount': None, 'deadline': '7 days from announcement'}.
Last Attacking Group: The attacking group in the last incident were an Everest ransomware group and Everest Ransomware Group.
Most Significant Data Compromised: The most significant data compromised in an incident were personally identifiable information (PII), internal company documents, email addresses, phone numbers, order histories, location data, transaction data, and .
Most Sensitive Data Compromised: The most sensitive data compromised in a breach were transaction data, internal company documents, location data, email addresses, personally identifiable information (PII), phone numbers and order histories.
Number of Records Exposed in Most Significant Breach: The number of records exposed in the most significant breach was 343.0.
Highest Ransom Demanded: The highest ransom demanded in a ransomware incident was {'currency': 'Monero (XMR)', 'amount': None, 'deadline': '7 days from announcement'}.
Most Significant Lesson Learned: The most significant lesson learned from past incidents was Public silence post-breach can exacerbate reputational and operational risks.
Most Significant Recommendation Implemented: The most significant recommendation implemented to improve cybersecurity was Monitor dark web for leaked data and proactively notify affected customers., Customers should monitor accounts for suspicious activity (identity theft, fraud)., Exercise caution with unexpected communications (e.g., phishing emails/texts)., Conduct third-party audits of data handling practices to identify unnecessary storage of high-risk information., Use identity theft protection software if concerned., Develop and test incident response plans specifically for double extortion scenarios., Verify sender authenticity (e.g., check for spoofed domains like 'gma1l' instead of 'gmail')., Adopt multi-layered ransomware defenses, including behavioral analysis and anomaly detection., Enhance employee training on phishing and social engineering, common initial access vectors for ransomware., Implement robust encryption for stored sensitive data (e.g., PII, internal documents). and Evaluate cryptocurrency transaction monitoring tools to detect ransom payments or dark web sales..
Most Recent Source: The most recent source of information about an incident are Cybernews, Cybersecurity News Report (hypothetical, based on incident description) and TechRadar Pro.
Current Status of Most Recent Investigation: The current status of the most recent investigation is unconfirmed (Under Armour has not publicly responded).
Most Recent Customer Advisory: The most recent customer advisory issued were an Monitor accounts for fraud/identity theft.Be wary of social engineering attempts (e.g. and phishing).
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