Incident Score: Analysis & Impact (UND1769174623)
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Rankiteo Score Impact Analysis
Key Highlights From The Incident Analysis
- Timeline of Under Armour's Ransomware and lateral movement inside company's environment.
- Overview of affected data sets, including SSNs and PHI, and why they materially increase incident severity.
- How Rankiteo’s incident engine converts technical details into a normalized incident score.
- How this cyber incident impacts Under Armour Rankiteo cyber scoring and cyber rating.
- Rankiteo’s MITRE ATT&CK correlation analysis for this incident, with associated confidence level.
Full Incident Analysis Transcript
In this Rankiteo incident briefing, we review the Under Armour breach identified under incident ID UND1769174623.
The analysis begins with a detailed overview of Under Armour's information like the linkedin page: https://www.linkedin.com/company/under-armour, the number of followers: 946514, the industry type: Retail Apparel and Fashion and the number of employees: 12755 employees
After the initial compromise, the video explains how Rankiteo's incident engine converts technical details into a normalized incident score. The incident score before the incident was 100 and after the incident was 100 with a difference of 0 which is could be a good indicator of the severity and impact of the incident.
In the next step of the video, we will analyze in more details the incident and the impact it had on Under Armour and their customers.
On 21 January 2026, Under Armour disclosed Data Breach issues under the banner "Under Armour Data Breach Investigation After 72 Million Records Leaked Online".
Athleisure brand Under Armour is probing a data breach after 72 million alleged customer records surfaced online, posted by a cybercriminal group.
The disruption is felt across the environment, and exposing 72 million records, with nearly 72 million records at risk.
In response, teams activated the incident response plan, and stakeholders are being briefed through Public statement to Infosecurity.
The case underscores how Ongoing.
Finally, we try to match the incident with the MITRE ATT&CK framework to see if there is any correlation between the incident and the MITRE ATT&CK framework.
The MITRE ATT&CK framework is a knowledge base of techniques and sub-techniques that are used to describe the tactics and procedures of cyber adversaries. It is a powerful tool for understanding the threat landscape and for developing effective defense strategies.
MITRE ATT&CK® Correlation Analysis
Rankiteo's analysis has identified several MITRE ATT&CK tactics and techniques associated with this incident, each with varying levels of confidence based on available evidence. Under the Initial Access tactic, the analysis identified Exploit Public-Facing Application (T1190) with moderate confidence (50%), supported by evidence indicating attack claimed by Everest ransomware group in November 2025 and Valid Accounts (T1078) with moderate confidence (60%), supported by evidence indicating no evidence of payment system or password storage compromise. Under the Execution tactic, the analysis identified User Execution: Malicious File (T1204.002) with moderate to high confidence (70%), supported by evidence indicating ransomware attack type with data exfiltration. Under the Credential Access tactic, the analysis identified Unsecured Credentials: Credentials In Files (T1552.001) with moderate confidence (60%), supported by evidence indicating 343GB of data accessed, including employee contact info. Under the Collection tactic, the analysis identified Data from Local System (T1005) with high confidence (90%), supported by evidence indicating 72M records such as names, DOB, genders, purchase histories, etc. and Data from Information Repositories (T1213) with moderate to high confidence (80%), supported by evidence indicating browsing behavior on Under Armour’s websites compromised. Under the Exfiltration tactic, the analysis identified Exfiltration Over C2 Channel (T1041) with high confidence (90%), supported by evidence indicating 343GB of data accessed, 72M records leaked online and Exfiltration Over Web Service (T1567) with moderate to high confidence (70%), supported by evidence indicating data posted on hacking forum by Everest ransomware group. Under the Impact tactic, the analysis identified Data Encrypted for Impact (T1486) with moderate confidence (50%), supported by evidence indicating ransomware attack type, though no encryption details confirmed. Under the Defense Evasion tactic, the analysis identified Indicator Removal: Clear Windows Event Logs (T1070.001) with moderate confidence (60%), supported by evidence indicating no evidence of payment system compromise despite claims. These correlations help security teams understand the attack chain and develop appropriate defensive measures based on the observed tactics and techniques.
Sources & References
- Under Armour Rankiteo Cyber Incident Details: https://www.rankiteo.com/company/under-armour/incident/UND1769174623
- Under Armour CyberSecurity Rating page: https://www.rankiteo.com/company/under-armour
- Under Armour Rankiteo Cyber Incident Blog Article: https://blog.rankiteo.com/und1769174623-under-armour-ransomware-november-2025/
- Under Armour CyberSecurity Score History: https://www.rankiteo.com/company/under-armour/history
- Under Armour CyberSecurity Incident Source: https://www.infosecurity-magazine.com/news/under-armour-investigates-data/
- Rankiteo A.I CyberSecurity Rating methodology: https://www.rankiteo.com/Images/rankiteo_algo.pdf
- Rankiteo TPRM Scoring methodology: https://static.rankiteo.com/model/rankiteo_tprm_methodology.pdf