Incident Score: Analysis & Impact (UND1769160679)
The details regarding individual company incidents & reports gives you full view from every side.
Rankiteo Score Impact Analysis
Key Highlights From The Incident Analysis
- Timeline of Under Armour's Ransomware and lateral movement inside company's environment.
- Overview of affected data sets, including SSNs and PHI, and why they materially increase incident severity.
- How Rankiteo’s incident engine converts technical details into a normalized incident score.
- How this cyber incident impacts Under Armour Rankiteo cyber scoring and cyber rating.
- Rankiteo’s MITRE ATT&CK correlation analysis for this incident, with associated confidence level.
Full Incident Analysis Transcript
In this Rankiteo incident briefing, we review the Under Armour breach identified under incident ID UND1769160679.
The analysis begins with a detailed overview of Under Armour's information like the linkedin page: https://www.linkedin.com/company/under-armour, the number of followers: 946514, the industry type: Retail Apparel and Fashion and the number of employees: 12755 employees
After the initial compromise, the video explains how Rankiteo's incident engine converts technical details into a normalized incident score. The incident score before the incident was 100 and after the incident was 100 with a difference of 0 which is could be a good indicator of the severity and impact of the incident.
In the next step of the video, we will analyze in more details the incident and the impact it had on Under Armour and their customers.
Under Armour recently reported "Under Armour Data Breach - 72M Customer Records Leaked After Ransomware Attack", a noteworthy cybersecurity incident.
Under Armour is investigating a data breach after 72 million customer records surfaced online, linked to a November 2025 ransomware attack by the Everest gang.
The disruption is felt across the environment, and exposing 72 million customer records, with nearly 72 million records at risk.
In response, teams activated the incident response plan, and stakeholders are being briefed through Public statement.
The case underscores how Ongoing, with advisories going out to stakeholders covering Public statement issued.
Finally, we try to match the incident with the MITRE ATT&CK framework to see if there is any correlation between the incident and the MITRE ATT&CK framework.
The MITRE ATT&CK framework is a knowledge base of techniques and sub-techniques that are used to describe the tactics and procedures of cyber adversaries. It is a powerful tool for understanding the threat landscape and for developing effective defense strategies.
MITRE ATT&CK® Correlation Analysis
Rankiteo's analysis has identified several MITRE ATT&CK tactics and techniques associated with this incident, each with varying levels of confidence based on available evidence. Under the Initial Access tactic, the analysis identified Exploit Public-Facing Application (T1190) with moderate confidence (50%), supported by evidence indicating ransomware attack by the Everest gang and Valid Accounts (T1078) with moderate confidence (60%), supported by evidence indicating employee email addresses exposed in sample data. Under the Execution tactic, the analysis identified User Execution: Malicious File (T1204.002) with moderate to high confidence (70%), supported by evidence indicating ransomware attack linked to Everest gang. Under the Credential Access tactic, the analysis identified Credentials from Password Stores (T1555) with moderate confidence (50%), supported by evidence indicating employee email addresses exposed. Under the Collection tactic, the analysis identified Data from Local System (T1005) with moderate to high confidence (80%), supported by evidence indicating 72M records such as emails, names, DOB, purchase histories. Under the Exfiltration tactic, the analysis identified Exfiltration Over C2 Channel (T1041) with high confidence (90%), supported by evidence indicating 343GB of data exfiltrated; posted on hacking forum. Under the Impact tactic, the analysis identified Data Encrypted for Impact (T1486) with lower confidence (40%), supported by evidence indicating ransomware attack by Everest gang and Defacement: External Defacement (T1491.002) with moderate to high confidence (70%), supported by evidence indicating 72M records surfaced online on hacking forum. Under the Command and Control tactic, the analysis identified Application Layer Protocol: Web Protocols (T1071.001) with moderate confidence (60%), supported by evidence indicating ransomware group exfiltrated 343GB of data. These correlations help security teams understand the attack chain and develop appropriate defensive measures based on the observed tactics and techniques.
Sources & References
- Under Armour Rankiteo Cyber Incident Details: https://www.rankiteo.com/company/under-armour/incident/UND1769160679
- Under Armour CyberSecurity Rating page: https://www.rankiteo.com/company/under-armour
- Under Armour Rankiteo Cyber Incident Blog Article: https://blog.rankiteo.com/und1769160679-under-armour-ransomware-november-2025/
- Under Armour CyberSecurity Score History: https://www.rankiteo.com/company/under-armour/history
- Under Armour CyberSecurity Incident Source: https://securityaffairs.com/187229/data-breach/investigation-underway-after-72m-under-armour-records-surface-online.html
- Rankiteo A.I CyberSecurity Rating methodology: https://www.rankiteo.com/Images/rankiteo_algo.pdf
- Rankiteo TPRM Scoring methodology: https://static.rankiteo.com/model/rankiteo_tprm_methodology.pdf