Incident Score: Analysis & Impact (UND1769016185)
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Rankiteo Score Impact Analysis
Key Highlights From The Incident Analysis
- Timeline of Under Armour's Ransomware and lateral movement inside company's environment.
- Overview of affected data sets, including SSNs and PHI, and why they materially increase incident severity.
- How Rankiteo’s incident engine converts technical details into a normalized incident score.
- How this cyber incident impacts Under Armour Rankiteo cyber scoring and cyber rating.
- Rankiteo’s MITRE ATT&CK correlation analysis for this incident, with associated confidence level.
Full Incident Analysis Transcript
In this Rankiteo incident briefing, we review the Under Armour breach identified under incident ID UND1769016185.
The analysis begins with a detailed overview of Under Armour's information like the linkedin page: https://www.linkedin.com/company/under-armour, the number of followers: 946514, the industry type: Retail Apparel and Fashion and the number of employees: 12755 employees
After the initial compromise, the video explains how Rankiteo's incident engine converts technical details into a normalized incident score. The incident score before the incident was 771 and after the incident was 572 with a difference of -199 which is could be a good indicator of the severity and impact of the incident.
In the next step of the video, we will analyze in more details the incident and the impact it had on Under Armour and their customers.
On 18 January 2024, Under Armour disclosed Ransomware issues under the banner "Under Armour Hit by Alleged Ransomware Attack Affecting 72.7 Million Accounts".
Athletic apparel giant Under Armour fell victim to an alleged ransomware attack by the Everest group, exposing the personal data of 72.7 million accounts.
The disruption is felt across the environment, and exposing 72.7 million accounts, with nearly 72.7 million records at risk.
In response, and stakeholders are being briefed through No public acknowledgment.
The case underscores how Ongoing.
Finally, we try to match the incident with the MITRE ATT&CK framework to see if there is any correlation between the incident and the MITRE ATT&CK framework.
The MITRE ATT&CK framework is a knowledge base of techniques and sub-techniques that are used to describe the tactics and procedures of cyber adversaries. It is a powerful tool for understanding the threat landscape and for developing effective defense strategies.
MITRE ATT&CK® Correlation Analysis
Rankiteo's analysis has identified several MITRE ATT&CK tactics and techniques associated with this incident, each with varying levels of confidence based on available evidence. Under the Initial Access tactic, the analysis identified Exploit Public-Facing Application (T1190) with moderate confidence (50%), supported by evidence indicating alleged ransomware attack by the Everest group and Valid Accounts (T1078) with moderate confidence (60%), supported by evidence indicating everest operates with insider recruitment program. Under the Credential Access tactic, the analysis identified Credentials from Password Stores (T1555) with moderate confidence (60%), supported by evidence indicating 72.7M accounts compromised with PII and purchase histories and Brute Force (T1110) with lower confidence (40%), supported by evidence indicating no details on initial access, but large-scale breach. Under the Collection tactic, the analysis identified Data from Local System (T1005) with moderate to high confidence (80%), supported by evidence indicating names, emails, DOB, genders, purchase histories compromised and Data from Information Repositories (T1213) with moderate to high confidence (70%), supported by evidence indicating loyalty program details and preferred store info leaked. Under the Exfiltration tactic, the analysis identified Exfiltration Over C2 Channel (T1041) with high confidence (90%), supported by evidence indicating data posted on cybercrime forum by Everest group and Exfiltration Over Web Service (T1567) with moderate to high confidence (70%), supported by evidence indicating leaked files obtained by Have I Been Pwned. Under the Impact tactic, the analysis identified Data Encrypted for Impact (T1486) with moderate confidence (50%), supported by evidence indicating alleged ransomware attack by Everest group and Defacement (T1491) with lower confidence (30%), supported by evidence indicating threatened to release stolen data unless ransom paid. Under the Defense Evasion tactic, the analysis identified Indicator Removal (T1070) with moderate confidence (60%), supported by evidence indicating under Armour has not publicly acknowledged the breach and Hide Artifacts (T1564) with moderate confidence (50%), supported by evidence indicating everest operates with reduced scrutiny. These correlations help security teams understand the attack chain and develop appropriate defensive measures based on the observed tactics and techniques.
Sources & References
- Under Armour Rankiteo Cyber Incident Details: https://www.rankiteo.com/company/under-armour/incident/UND1769016185
- Under Armour CyberSecurity Rating page: https://www.rankiteo.com/company/under-armour
- Under Armour Rankiteo Cyber Incident Blog Article: https://blog.rankiteo.com/und1769016185-under-armour-ransomware-june-2020/
- Under Armour CyberSecurity Score History: https://www.rankiteo.com/company/under-armour/history
- Under Armour CyberSecurity Incident Source: https://www.theregister.com/2026/01/21/under_armour_everest/
- Rankiteo A.I CyberSecurity Rating methodology: https://www.rankiteo.com/Images/rankiteo_algo.pdf
- Rankiteo TPRM Scoring methodology: https://static.rankiteo.com/model/rankiteo_tprm_methodology.pdf