Incident Score: Analysis & Impact (UND1768994837)
The details regarding individual company incidents & reports gives you full view from every side.
Rankiteo Score Impact Analysis
Key Highlights From The Incident Analysis
- Timeline of Under Armour's Ransomware and lateral movement inside company's environment.
- Overview of affected data sets, including SSNs and PHI, and why they materially increase incident severity.
- How Rankiteo’s incident engine converts technical details into a normalized incident score.
- How this cyber incident impacts Under Armour Rankiteo cyber scoring and cyber rating.
- Rankiteo’s MITRE ATT&CK correlation analysis for this incident, with associated confidence level.
Full Incident Analysis Transcript
In this Rankiteo incident briefing, we review the Under Armour breach identified under incident ID UND1768994837.
The analysis begins with a detailed overview of Under Armour's information like the linkedin page: https://www.linkedin.com/company/under-armour, the number of followers: 946514, the industry type: Retail Apparel and Fashion and the number of employees: 12755 employees
After the initial compromise, the video explains how Rankiteo's incident engine converts technical details into a normalized incident score. The incident score before the incident was 100 and after the incident was 100 with a difference of 0 which is could be a good indicator of the severity and impact of the incident.
In the next step of the video, we will analyze in more details the incident and the impact it had on Under Armour and their customers.
Under Armour recently reported "Under Armour Hit by Ransomware Attack, 72M Customer Records Leaked", a noteworthy cybersecurity incident.
Under Armour suffered a ransomware attack in November, with stolen customer data surfacing on a hacking forum this week.
The disruption is felt across the environment, and exposing 72 million email addresses, dates of birth, purchase histories, with nearly 72 million records at risk.
Formal response steps have not been shared publicly yet.
Overall, the incident is a reminder of why proactive monitoring and strong governance matter.
Finally, we try to match the incident with the MITRE ATT&CK framework to see if there is any correlation between the incident and the MITRE ATT&CK framework.
The MITRE ATT&CK framework is a knowledge base of techniques and sub-techniques that are used to describe the tactics and procedures of cyber adversaries. It is a powerful tool for understanding the threat landscape and for developing effective defense strategies.
MITRE ATT&CK® Correlation Analysis
Rankiteo's analysis has identified several MITRE ATT&CK tactics and techniques associated with this incident, each with varying levels of confidence based on available evidence. Under the Initial Access tactic, the analysis identified Exploit Public-Facing Application (T1190) with moderate confidence (50%), supported by evidence indicating under Armour suffered a ransomware attack and Valid Accounts (T1078) with moderate confidence (60%), supported by evidence indicating 72 million email addresses exposed (implied account access). Under the Execution tactic, the analysis identified User Execution: Malicious File (T1204.002) with moderate to high confidence (70%), supported by evidence indicating ransomware attack (implies malicious execution). Under the Credential Access tactic, the analysis identified Unsecured Credentials: Credentials In Files (T1552.001) with moderate confidence (60%), supported by evidence indicating 72 million email addresses and purchase histories exposed. Under the Collection tactic, the analysis identified Data from Local System (T1005) with moderate to high confidence (80%), supported by evidence indicating dates of birth and purchase histories compromised. Under the Exfiltration tactic, the analysis identified Exfiltration Over C2 Channel (T1041) with high confidence (90%), supported by evidence indicating stolen customer data surfacing on a hacking forum and Exfiltration Over Web Service (T1567) with moderate to high confidence (70%), supported by evidence indicating data sold on dark web (initial access broker). Under the Impact tactic, the analysis identified Data Encrypted for Impact (T1486) with moderate to high confidence (80%), supported by evidence indicating ransomware attack (implies data encryption) and Defacement: Internal Defacement (T1491.001) with moderate confidence (50%), supported by evidence indicating ransomware attack (potential system defacement). Under the Command and Control tactic, the analysis identified Application Layer Protocol: Web Protocols (T1071.001) with moderate confidence (60%), supported by evidence indicating data exfiltration to hacking forum (implies C2). These correlations help security teams understand the attack chain and develop appropriate defensive measures based on the observed tactics and techniques.
Sources & References
- Under Armour Rankiteo Cyber Incident Details: https://www.rankiteo.com/company/under-armour/incident/UND1768994837
- Under Armour CyberSecurity Rating page: https://www.rankiteo.com/company/under-armour
- Under Armour Rankiteo Cyber Incident Blog Article: https://blog.rankiteo.com/und1768994837-under-armour-ransomware-november-2025/
- Under Armour CyberSecurity Score History: https://www.rankiteo.com/company/under-armour/history
- Under Armour CyberSecurity Incident Source: https://www.linkedin.com/feed/update/urn:li:activity:7419632309571571712
- Rankiteo A.I CyberSecurity Rating methodology: https://www.rankiteo.com/Images/rankiteo_algo.pdf
- Rankiteo TPRM Scoring methodology: https://static.rankiteo.com/model/rankiteo_tprm_methodology.pdf