Toys R Us Company Cyber Security Posture
toysrus.comToys "R" Us, an American toy and juvenile-products retailer founded in 1948, with its headquarters located in Wayne, New Jersey, in the New York City metropolitan area. Founded by Charles Lazarus in its modern incarnation in 1957, Toys "R" Us traced its origins to Lazarus's children's furniture store, which he started in 1948. He added toys to his offering, and eventually shifted his focus. The company had been in the toy business for more than 65 years and operated around 800 stores in the United States and around 800 outside the US, although these numbers have steadily decreased with time.
TRU Company Details
toysrus
10,001+ employees
9573
452
Retail
toysrus.com
Scan still pending
TOY_2087222
In-progress
TRU Risk Score (AI oriented)Between 800 and 900
This score is AI-generated and less favored by cyber insurers, who prefer the TPRM score.
TRU Global Score.png)
Toys R Us Company Scoring based on AI Models
| Model Name | Date | Description | Current Score Difference | Score |
|---|---|---|---|---|
| AVERAGE-Industry | 03-12-2025 | This score represents the average cybersecurity rating of companies already scanned within the same industry. It provides a benchmark to compare an individual company's security posture against its industry peers. | N/A | Between 800 and 900 |
Toys R Us Company Cyber Security News & History
| Entity | Type | Severity | Impact | Seen | Url ID | Details | View |
|---|---|---|---|---|---|---|---|
| Toys ""R"" Us-Delaware, Inc. | Breach | 25 | 1 | 1/2017 | TOY326072625 | Link | |
Rankiteo Explanation : Attack without any consequencesDescription: On February 2, 2017, the California Office of the Attorney General reported a data breach involving Toys 'R' Us-Delaware, Inc., which was discovered on January 17, 2017. The breach involved unauthorized attempts to access Rewards 'R' Us accounts and may have affected member account information, including names, email addresses, and mailing addresses. | |||||||
| Toys ""R"" Us-Delaware, Inc. | Breach | 25 | 1 | 1/2015 | TOY333072825 | Link | |
Rankiteo Explanation : Attack without any consequencesDescription: The California Office of the Attorney General reported a data breach involving Toys 'R' Us-Delaware, Inc. on February 27, 2015. The breach occurred between January 28, 2015, and January 30, 2015, potentially affecting a small percentage of Rewards 'R' Us accounts due to unauthorized access attempts related to breaches at other companies. Specific details on the number of affected individuals and types of information compromised are unknown. | |||||||
Toys R Us Company Subsidiaries
Toys "R" Us, an American toy and juvenile-products retailer founded in 1948, with its headquarters located in Wayne, New Jersey, in the New York City metropolitan area. Founded by Charles Lazarus in its modern incarnation in 1957, Toys "R" Us traced its origins to Lazarus's children's furniture store, which he started in 1948. He added toys to his offering, and eventually shifted his focus. The company had been in the toy business for more than 65 years and operated around 800 stores in the United States and around 800 outside the US, although these numbers have steadily decreased with time.
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TRU Cyber Security News
Flood of Toys ’R’ Us Space Comes on the Market; Who’s Going After the Empty Boxes?
As part of Toys 'R' Us' bankruptcy process—in which it closed its more than 700 U.S. stores totaling millions of sq. ft.—the retailer is in the process of ...
Adversaries Are Toying With US Networks & DC Is Short on Answers
The new Republican administration says it's focused on offense, and making cyberattackers pay a price for their nefarious activities against the ...
The Role of Cyber Operations in Middle East Conflict
The escalation of cyberwarfare underscores the critical role of cybersecurity during times of conflict, requiring organizations and employees to remain ...
All-AI Ad From Toys ‘R’ Us Inspires Debate Over the Future of Marketing
An ad-industry group has probed Apple, Google, Microsoft and Samsung marketing materials, saying consumers need help evaluating assertions about ...
Toys R Us prepares plan to liquidate its business
Toys R Us, the iconic US retailer, is in the process of drafting the court motion for its liquidation plan, a source familiar with the situation told CNBC on ...
Inside The New Toys R Us Store, Which Combines Tech With Old-Fashioned Play
Toys R Us unveils its first new concept store, and it turns out to be more store than showroom.
Toys ‘R’ Us Wants to Make Its Stores More Fun For, Well, the Kids
The company will launch a new prototype store in New York this year that will feature interactive technology and a play area for children.
How 7 'smart toys' are protecting kids' data and safety
AI-powered toys represent the future of play for children. These toys can learn from and speak with children, customize reading and math ...
Toys R Us is planning a brick-and-mortar comeback in the U.S., with up to 24 new flagship stores
WHP acquired a controlling interest in Toys R Us' parent company, Tru Kids, in 2021. The company planned to open more Toys R Us stores across ...
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Frequently Asked Questions
Explore insights on cybersecurity incidents, risk posture, and Rankiteo's assessments.
TRU CyberSecurity History Information
How many cyber incidents has TRU faced?
Total Incidents: According to Rankiteo, TRU has faced 2 incidents in the past.
What types of cybersecurity incidents have occurred at TRU?
Incident Types: The types of cybersecurity incidents that have occurred include Breach.
Incident Details
Can you provide details on each incident?
Incident : Data Breach
Title: Toys 'R' Us Data Breach
Description: The California Office of the Attorney General reported a data breach involving Toys 'R' Us-Delaware, Inc. on February 27, 2015. The breach occurred between January 28, 2015, and January 30, 2015, potentially affecting a small percentage of Rewards 'R' Us accounts due to unauthorized access attempts related to breaches at other companies. Specific details on the number of affected individuals and types of information compromised are unknown.
Date Detected: 2015-02-27
Date Publicly Disclosed: 2015-02-27
Type: Data Breach
Attack Vector: Unauthorized Access
Incident : Data Breach
Title: Toys 'R' Us Data Breach
Description: Unauthorized attempts to access Rewards 'R' Us accounts, potentially compromising member account information including names, email addresses, and mailing addresses.
Date Detected: 2017-01-17
Date Publicly Disclosed: 2017-02-02
Type: Data Breach
Attack Vector: Unauthorized Access
What are the most common types of attacks the company has faced?
Common Attack Types: The most common types of attacks the company has faced is Breach.
Impact of the Incidents
What was the impact of each incident?
Incident : Data Breach TOY326072625
Data Compromised: Names, Email Addresses, Mailing Addresses
What types of data are most commonly compromised in incidents?
Commonly Compromised Data Types: The types of data most commonly compromised in incidents are Names, Email Addresses and Mailing Addresses.
Which entities were affected by each incident?
Data Breach Information
What type of data was compromised in each breach?
Incident : Data Breach TOY326072625
Type of Data Compromised: Names, Email Addresses, Mailing Addresses
Personally Identifiable Information: True
References
Where can I find more information about each incident?
Incident : Data Breach TOY333072825
Source: California Office of the Attorney General
Date Accessed: 2015-02-27
Incident : Data Breach TOY326072625
Source: California Office of the Attorney General
Date Accessed: 2017-02-02
Where can stakeholders find additional resources on cybersecurity best practices?
Additional Resources: Stakeholders can find additional resources on cybersecurity best practices at and Source: California Office of the Attorney GeneralDate Accessed: 2015-02-27, and Source: California Office of the Attorney GeneralDate Accessed: 2017-02-02.
Additional Questions
Incident Details
What was the most recent incident detected?
Most Recent Incident Detected: The most recent incident detected was on 2015-02-27.
What was the most recent incident publicly disclosed?
Most Recent Incident Publicly Disclosed: The most recent incident publicly disclosed was on 2015-02-27.
Impact of the Incidents
What was the most significant data compromised in an incident?
Most Significant Data Compromised: The most significant data compromised in an incident were Names, Email Addresses and Mailing Addresses.
Data Breach Information
What was the most sensitive data compromised in a breach?
Most Sensitive Data Compromised: The most sensitive data compromised in a breach were Names, Email Addresses and Mailing Addresses.
References
What is the most recent source of information about an incident?
Most Recent Source: The most recent source of information about an incident are California Office of the Attorney General and California Office of the Attorney General.
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