In October 2001, frequent flyer Matthew Daimler launched SeatGuru.com with a single color-coded interactive airplane seating chart. Having experienced firsthand the vast differences between airline seats, he was determined to collect this useful information and share it with other travelers. Over ten million visitors later, SeatGuru has enjoyed incredible success and has expanded to include more than 700 airplane seatmaps from nearly 100 different airlines. In 2007, SeatGuru was purchased by TripAdvisor.com. Sharing the common goal of finding the truth from real travelers, SeatGuru and TripAdvisor work together to bring you the most up-to-date information about travel.