Company Details
open-dealer-exchange-llc
132
4,241
5112
opendealerexchange.com
0
OPE_1057789
In-progress

Open Dealer Exchange Company CyberSecurity Posture
opendealerexchange.comOpen Dealer Exchange provides specialized software and services that integrate with many dealer management systems and CRMs through our three lines of business: Deal Exchange, Provider Exchange Network, and 700Credit. We are a technology hub focused on transforming the Automotive Finance & Insurance workflow. Based in Southfield, Michigan, Open Dealer Exchange was founded in 2009 by the two premier Dealer Management System providers, CDK Global and Reynolds & Reynolds. This joint venture has allowed dealerships from coast to coast to integrate seamlessly with our nationwide network of auto lenders, aftermarket providers and credit bureaus to streamline the lease and financing process for car buyers.
Company Details
open-dealer-exchange-llc
132
4,241
5112
opendealerexchange.com
0
OPE_1057789
In-progress
Between 0 and 549

ODE Global Score (TPRM)XXXX

Description: **700Credit Data Breach Exposes 8.4 Million Consumer Records** On October 25, 2025, **700Credit, LLC**, a major provider of credit reports and compliance solutions for automotive dealerships, suffered a **large-scale data breach** affecting millions of U.S. consumers. The incident was detected after the company identified **suspicious activity** within its web application, prompting an investigation by third-party forensic specialists. The breach exposed **personally identifiable information (PII)**, including **full names, addresses, dates of birth, Social Security numbers, and employment details**. On **November 16, 2025**, a threat actor known as **ROOTBOY** claimed responsibility, advertising the sale of **8.4 million stolen records** on an open hacking forum. 700Credit **officially disclosed the breach** to the **California and Maine Attorney Generals’ offices** on **December 12, 2025**. In response, the company is **reviewing and strengthening its data security policies** and offering **complimentary credit monitoring services** through **Cyberscout (a TransUnion company)** to affected individuals. A dedicated call center (**833-586-1820**) has been established for impacted consumers seeking assistance. The breach underscores the ongoing risks of **large-scale PII exposure** in the automotive and credit reporting sectors.
Description: **700Credit Data Exposure Affects 5.6 Million Consumers** A significant data exposure at **700Credit**, a provider of credit and compliance solutions for automotive dealers, has impacted **5.6 million consumers**. The incident stemmed from a **compromised partner system**, which allowed attackers to exploit a **700Credit API** to extract customer data tied to valid IDs. While **700Credit’s production systems remained unbreached**, the breach was isolated to the **partner integration**, highlighting vulnerabilities in third-party vendor security. The company is now working to contain the fallout, providing **branded notices, helplines, and guidance** to affected dealers to manage customer communications. The incident underscores growing concerns over **vendor oversight and data-security preparedness** in the automotive retail sector. Dealers and consumers are expected to face heightened scrutiny as the industry assesses the broader implications of the exposure.


Open Dealer Exchange has 250.88% more incidents than the average of same-industry companies with at least one recorded incident.
Open Dealer Exchange has 156.41% more incidents than the average of all companies with at least one recorded incident.
Open Dealer Exchange reported 2 incidents this year: 0 cyber attacks, 0 ransomware, 0 vulnerabilities, 2 data breaches, compared to industry peers with at least 1 incident.
ODE cyber incidents detection timeline including parent company and subsidiaries

Open Dealer Exchange provides specialized software and services that integrate with many dealer management systems and CRMs through our three lines of business: Deal Exchange, Provider Exchange Network, and 700Credit. We are a technology hub focused on transforming the Automotive Finance & Insurance workflow. Based in Southfield, Michigan, Open Dealer Exchange was founded in 2009 by the two premier Dealer Management System providers, CDK Global and Reynolds & Reynolds. This joint venture has allowed dealerships from coast to coast to integrate seamlessly with our nationwide network of auto lenders, aftermarket providers and credit bureaus to streamline the lease and financing process for car buyers.


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Explore insights on cybersecurity incidents, risk posture, and Rankiteo's assessments.
The official website of Open Dealer Exchange is http://www.opendealerexchange.com.
According to Rankiteo, Open Dealer Exchange’s AI-generated cybersecurity score is 536, reflecting their Critical security posture.
According to Rankiteo, Open Dealer Exchange currently holds 0 security badges, indicating that no recognized compliance certifications are currently verified for the organization.
According to Rankiteo, Open Dealer Exchange is not certified under SOC 2 Type 1.
According to Rankiteo, Open Dealer Exchange does not hold a SOC 2 Type 2 certification.
According to Rankiteo, Open Dealer Exchange is not listed as GDPR compliant.
According to Rankiteo, Open Dealer Exchange does not currently maintain PCI DSS compliance.
According to Rankiteo, Open Dealer Exchange is not compliant with HIPAA regulations.
According to Rankiteo,Open Dealer Exchange is not certified under ISO 27001, indicating the absence of a formally recognized information security management framework.
Open Dealer Exchange operates primarily in the Software Development industry.
Open Dealer Exchange employs approximately 132 people worldwide.
Open Dealer Exchange presently has no subsidiaries across any sectors.
Open Dealer Exchange’s official LinkedIn profile has approximately 4,241 followers.
Open Dealer Exchange is classified under the NAICS code 5112, which corresponds to Software Publishers.
No, Open Dealer Exchange does not have a profile on Crunchbase.
Yes, Open Dealer Exchange maintains an official LinkedIn profile, which is actively utilized for branding and talent engagement, which can be accessed here: https://www.linkedin.com/company/open-dealer-exchange-llc.
As of December 16, 2025, Rankiteo reports that Open Dealer Exchange has experienced 2 cybersecurity incidents.
Open Dealer Exchange has an estimated 27,758 peer or competitor companies worldwide.
Incident Types: The types of cybersecurity incidents that have occurred include Breach.
Detection and Response: The company detects and responds to cybersecurity incidents through an incident response plan activated with yes, and third party assistance with forensic specialists, and remediation measures with reviewing and updating policies, procedures, and processes related to the storage and access of personal information, and communication strategy with disclosure to california and maine attorney generals' offices, call center setup for affected individuals, and incident response plan activated with yes, and containment measures with isolating the partner integration issue, managing customer communication, and communication strategy with dealers receiving branded notices and helplines..
Title: 700Credit Data Breach
Description: 700Credit, LLC, a leading provider of credit reports and compliance solutions for automotive dealerships, experienced a significant data breach affecting millions of consumers nationwide. The breach disclosed personally identifiable information (PII) of potentially a significant number of individuals across the U.S.
Date Detected: 2025-10-25
Date Publicly Disclosed: 2025-12-12
Type: Data Breach
Attack Vector: Web Application
Threat Actor: ROOTBOY
Motivation: Financial Gain
Title: 700Credit Data Exposure Incident
Description: 700Credit is moving quickly to contain the impact of a data exposure affecting 5.6 million consumers. The incident began when a partner’s system was compromised, allowing attackers to send automated requests through a 700Credit API and pull customer information tied to valid IDs. The company states its production systems were never accessed, and the issue was isolated to the partner integration.
Type: Data Exposure
Attack Vector: Compromised partner system via API abuse
Vulnerability Exploited: Partner system compromise leading to unauthorized API access
Common Attack Types: The most common types of attacks the company has faced is Breach.
Identification of Attack Vectors: The company identifies the attack vectors used in incidents through Web Application and Compromised partner system.

Data Compromised: Personally Identifiable Information (PII)
Systems Affected: Web Application
Brand Reputation Impact: High
Identity Theft Risk: High

Data Compromised: Customer information tied to valid IDs
Systems Affected: Partner integration system, 700Credit API
Operational Impact: Dealers receiving branded notices and managing customer communication
Identity Theft Risk: High
Commonly Compromised Data Types: The types of data most commonly compromised in incidents are Full Names, Addresses, Dates Of Birth, Social Security Numbers, Employment Information, and Customer information (PII).

Entity Name: 700Credit, LLC
Entity Type: Company
Industry: Credit Reporting, Automotive Compliance Solutions
Location: United States
Customers Affected: 8.4 million

Entity Name: 700Credit
Entity Type: Credit reporting and data services
Industry: Automotive, Financial Services
Customers Affected: 5.6 million consumers

Incident Response Plan Activated: Yes
Third Party Assistance: Forensic specialists
Remediation Measures: Reviewing and updating policies, procedures, and processes related to the storage and access of personal information
Communication Strategy: Disclosure to California and Maine Attorney Generals' offices, call center setup for affected individuals

Incident Response Plan Activated: Yes
Containment Measures: Isolating the partner integration issue, managing customer communication
Communication Strategy: Dealers receiving branded notices and helplines
Incident Response Plan: The company's incident response plan is described as Yes, Yes.
Third-Party Assistance: The company involves third-party assistance in incident response through Forensic specialists.

Type of Data Compromised: Full names, Addresses, Dates of birth, Social security numbers, Employment information
Number of Records Exposed: 8.4 million
Sensitivity of Data: High
Data Exfiltration: Yes
Personally Identifiable Information: Yes

Type of Data Compromised: Customer information (PII)
Number of Records Exposed: 5.6 million
Sensitivity of Data: High (personally identifiable information)
Data Exfiltration: Yes
Personally Identifiable Information: Yes
Prevention of Data Exfiltration: The company takes the following measures to prevent data exfiltration: Reviewing and updating policies, procedures, and processes related to the storage and access of personal information.
Handling of PII Incidents: The company handles incidents involving personally identifiable information (PII) through by isolating the partner integration issue and managing customer communication.

Regulatory Notifications: California Attorney General's officeMaine Attorney General's office

Lessons Learned: Vendor oversight and data-security readiness are critical for preventing similar incidents.

Recommendations: Sign up for free Cyberscout credit monitoring services, Monitor credit reports and financial accounts for unusual activity, Be alert for phishing emails or phone calls, Consider placing a fraud alert or credit freeze with major credit bureausSign up for free Cyberscout credit monitoring services, Monitor credit reports and financial accounts for unusual activity, Be alert for phishing emails or phone calls, Consider placing a fraud alert or credit freeze with major credit bureausSign up for free Cyberscout credit monitoring services, Monitor credit reports and financial accounts for unusual activity, Be alert for phishing emails or phone calls, Consider placing a fraud alert or credit freeze with major credit bureausSign up for free Cyberscout credit monitoring services, Monitor credit reports and financial accounts for unusual activity, Be alert for phishing emails or phone calls, Consider placing a fraud alert or credit freeze with major credit bureaus

Recommendations: Enhance vendor security assessments, improve API security controls, and strengthen monitoring of partner integrations.
Key Lessons Learned: The key lessons learned from past incidents are Vendor oversight and data-security readiness are critical for preventing similar incidents.
Implemented Recommendations: The company has implemented the following recommendations to improve cybersecurity: Enhance vendor security assessments, improve API security controls and and strengthen monitoring of partner integrations..

Source: CDG Newsletter
Additional Resources: Stakeholders can find additional resources on cybersecurity best practices at and Source: Hacking forum post by ROOTBOYDate Accessed: 2025-11-16, and Source: CDG Newsletter.

Investigation Status: Ongoing

Investigation Status: Ongoing
Communication of Investigation Status: The company communicates the status of incident investigations to stakeholders through Disclosure to California and Maine Attorney Generals' offices, call center setup for affected individuals and Dealers receiving branded notices and helplines.

Customer Advisories: Call center setup at 833-586-1820, Monday through Friday, 8 a.m. to 6 p.m. ET

Stakeholder Advisories: Dealers advised to manage customer communication and monitor for potential fraud.
Customer Advisories: Branded notices and helplines provided to affected consumers.
Advisories Provided: The company provides the following advisories to stakeholders and customers following an incident: were Call center setup at 833-586-1820, Monday through Friday, 8 a.m. to 6 p.m. ET, Dealers advised to manage customer communication and monitor for potential fraud. and Branded notices and helplines provided to affected consumers..

Entry Point: Web Application

Entry Point: Compromised partner system

Corrective Actions: Reviewing and updating policies, procedures, and processes related to the storage and access of personal information

Root Causes: Partner system compromise leading to unauthorized API access
Corrective Actions: Isolate partner integration, enhance API security, and improve vendor oversight
Post-Incident Analysis Process: The company's process for conducting post-incident analysis is described as Forensic specialists.
Corrective Actions Taken: The company has taken the following corrective actions based on post-incident analysis: Reviewing and updating policies, procedures, and processes related to the storage and access of personal information, Isolate partner integration, enhance API security, and improve vendor oversight.
Last Attacking Group: The attacking group in the last incident was an ROOTBOY.
Most Recent Incident Detected: The most recent incident detected was on 2025-10-25.
Most Recent Incident Publicly Disclosed: The most recent incident publicly disclosed was on 2025-12-12.
Most Significant Data Compromised: The most significant data compromised in an incident were Personally Identifiable Information (PII) and Customer information tied to valid IDs.
Third-Party Assistance in Most Recent Incident: The third-party assistance involved in the most recent incident was Forensic specialists.
Containment Measures in Most Recent Incident: The containment measures taken in the most recent incident were Isolating the partner integration issue and managing customer communication.
Most Sensitive Data Compromised: The most sensitive data compromised in a breach were Personally Identifiable Information (PII) and Customer information tied to valid IDs.
Number of Records Exposed in Most Significant Breach: The number of records exposed in the most significant breach was 14.0M.
Most Significant Lesson Learned: The most significant lesson learned from past incidents was Vendor oversight and data-security readiness are critical for preventing similar incidents.
Most Significant Recommendation Implemented: The most significant recommendation implemented to improve cybersecurity was Enhance vendor security assessments, improve API security controls, and strengthen monitoring of partner integrations., Sign up for free Cyberscout credit monitoring services, Be alert for phishing emails or phone calls, Monitor credit reports and financial accounts for unusual activity and Consider placing a fraud alert or credit freeze with major credit bureaus.
Most Recent Source: The most recent source of information about an incident are Hacking forum post by ROOTBOY and CDG Newsletter.
Current Status of Most Recent Investigation: The current status of the most recent investigation is Ongoing.
Most Recent Stakeholder Advisory: The most recent stakeholder advisory issued was Dealers advised to manage customer communication and monitor for potential fraud., .
Most Recent Customer Advisory: The most recent customer advisory issued were an Call center setup at 833-586-1820, Monday through Friday, 8 a.m. to 6 p.m. ET and Branded notices and helplines provided to affected consumers.
Most Recent Entry Point: The most recent entry point used by an initial access broker were an Web Application and Compromised partner system.
Most Significant Root Cause: The most significant root cause identified in post-incident analysis was Partner system compromise leading to unauthorized API access.
Most Significant Corrective Action: The most significant corrective action taken based on post-incident analysis was Reviewing and updating policies, procedures, and processes related to the storage and access of personal information, Isolate partner integration, enhance API security, and improve vendor oversight.
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