MINI energises peoples’ lives with maximal experiences and a minimal footprint. Small in size and iconic in design, the first Mini, built in 1959, delivered a thrill all on its own. Rooted in our heritage, our mission is to deliver cars and mobility solutions that heighten city life for customers today and tomorrow. Core to all MINI cars is our unique go-kart feeling, our iconic design, and our creative use of space. Today, MINI is applying these ideas across urban life. From the latest local trends in fashion and art, to sustainability and the environment; MINI isn’t just about the car you drive – it’s the spirit of creativity.