Marketing professionals are investing more in analytics than ever before. However, the lack of training and skills needed to conduct effective marketing analytics—those that generate genuine insights and boost ROI, has led many to struggle to achieve the desired results. Berkeley Executive Education’s two-month Marketing Analytics and AI: Strategies and Tools online program will teach you the principles and strategies of data-driven marketing and how to apply them in practical scenarios. You’ll examine real-world use cases to learn the four steps of mastering analytics and gain the confidence to launch innovative marketing analytics initiatives within your organization. Enrollment Partner: Emeritus