Incident Score: Analysis & Impact (ALP1776977160)
The details regarding individual company incidents & reports gives you full view from every side.
Rankiteo Score Impact Analysis
Key Highlights From The Incident Analysis
- Timeline of Alpha Baking Co., Inc.'s Breach and lateral movement inside company's environment.
- Overview of affected data sets, including SSNs and PHI, and why they materially increase incident severity.
- How Rankiteo’s incident engine converts technical details into a normalized incident score.
- How this cyber incident impacts Alpha Baking Co., Inc. Rankiteo cyber scoring and cyber rating.
- Rankiteo’s MITRE ATT&CK correlation analysis for this incident, with associated confidence level.
Full Incident Analysis Transcript
In this Rankiteo incident briefing, we review the Alpha Baking Co., Inc. breach identified under incident ID ALP1776977160.
The analysis begins with a detailed overview of Alpha Baking Co., Inc.'s information like the linkedin page: https://www.linkedin.com/company/alpha-baking, the number of followers: 6286, the industry type: Food and Beverage Services and the number of employees: 614 employees
After the initial compromise, the video explains how Rankiteo's incident engine converts technical details into a normalized incident score. The incident score before the incident was 765 and after the incident was 667 with a difference of -98 which is could be a good indicator of the severity and impact of the incident.
In the next step of the video, we will analyze in more details the incident and the impact it had on Alpha Baking Co., Inc. and their customers.
On 01 January 2025, Alpha Baking Co. Inc. disclosed Data Breach issues under the banner "Alpha Baking Co. Data Breach Settlement".
Alpha Baking Co.
The disruption is felt across the environment, and exposing Sensitive personal information (names, addresses, Social Security numbers, driver’s license details, financial account information, protected health records), plus an estimated financial loss of 1050000.
In response, and stakeholders are being briefed through Customer advisories issued.
The case underscores how Settled, with advisories going out to stakeholders covering Eligible claimants notified for reimbursement and credit monitoring.
Finally, we try to match the incident with the MITRE ATT&CK framework to see if there is any correlation between the incident and the MITRE ATT&CK framework.
The MITRE ATT&CK framework is a knowledge base of techniques and sub-techniques that are used to describe the tactics and procedures of cyber adversaries. It is a powerful tool for understanding the threat landscape and for developing effective defense strategies.
MITRE ATT&CK® Correlation Analysis
Rankiteo's analysis has identified several MITRE ATT&CK tactics and techniques associated with this incident, each with varying levels of confidence based on available evidence. Under the Initial Access tactic, the analysis identified Valid Accounts (T1078) with moderate confidence (60%), supported by evidence indicating unauthorized individuals accessed files containing sensitive information and Exploit Public-Facing Application (T1190) with lower confidence (40%), supported by evidence indicating failed to adequately secure customer data (implied vulnerability). Under the Credential Access tactic, the analysis identified Unsecured Credentials (T1552) with moderate to high confidence (70%), supported by evidence indicating inadequate security measures to protect customer data (root cause) and Brute Force (T1110) with moderate confidence (50%), supported by evidence indicating unauthorized individuals accessed files (implied weak authentication). Under the Collection tactic, the analysis identified Data from Local System (T1005) with high confidence (90%), supported by evidence indicating compromised sensitive personal information (names, SSNs, financial data) and Data from Information Repositories (T1213) with moderate to high confidence (80%), supported by evidence indicating exposed data including protected health records (structured storage). Under the Exfiltration tactic, the analysis identified Exfiltration Over C2 Channel (T1041) with moderate to high confidence (70%), supported by evidence indicating breach exposed sensitive data (implied exfiltration) and Transfer Data to Cloud Account (T1537) with moderate confidence (50%), supported by evidence indicating no details on exfiltration method (speculative). Under the Impact tactic, the analysis identified Data Destruction (T1485) with lower confidence (30%), supported by evidence indicating no evidence of destruction, but high-impact breach and Data Manipulation: Transmitted Data Manipulation (T1565.002) with lower confidence (40%), supported by evidence indicating identity theft risk (potential misuse of exfiltrated data). These correlations help security teams understand the attack chain and develop appropriate defensive measures based on the observed tactics and techniques.
Sources & References
- Alpha Baking Co., Inc. Rankiteo Cyber Incident Details: https://www.rankiteo.com/company/alpha-baking/incident/ALP1776977160
- Alpha Baking Co., Inc. CyberSecurity Rating page: https://www.rankiteo.com/company/alpha-baking
- Alpha Baking Co., Inc. Rankiteo Cyber Incident Blog Article: https://blog.rankiteo.com/alp1776977160-alpha-baking-co-inc-breach-january-2025/
- Alpha Baking Co., Inc. CyberSecurity Score History: https://www.rankiteo.com/company/alpha-baking/history
- Alpha Baking Co., Inc. CyberSecurity Incident Source: https://www.claimdepot.com/settlements/alpha-baking-settlement
- Rankiteo A.I CyberSecurity Rating methodology: https://www.rankiteo.com/Images/rankiteo_algo.pdf
- Rankiteo TPRM Scoring methodology: https://static.rankiteo.com/model/rankiteo_tprm_methodology.pdf