The Wisconsin Union, often referred to as "the heart and soul"​ of the University, has enhanced the lives of members and visitors since it was founded in 1907. The Union is based on the principle that the University of Wisconsin-Madison experience should involve learning outside of the classroom. UW students, faculty, staff, Union members and guests eat, meet, learn and relax in the two Union locations daily—Memorial Union on the shore of beautiful Lake Mendota, and Union South in the heart of campus near Camp Randall Stadium. The Wisconsin Union blends study and leisure, providing recreational, cultural, educational and social opportunities. Wisconsin Union events, programs and services continue to showcase this ideal today.