Our mission at Virgin Pure is to help people drink more water. We believe that drinking more water through our WaterBars will make Britain's people and our planet happier and healthier. The WaterBars take out all the bad stuff and turn mains water into great tasting pure water – perfectly chilled, or boiling hot all at the touch of a button. 9 out of 10 of our customers tell us that their families drink more water and fewer sugary drinks as a result of having a WaterBar in the home. And there's no more need for plastic bottles in the recycling or even worse in landfill!