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Toys R Us

Toys R Us Vendor Cyber Rating & Cyber Score

toysrus.com

Toys "R"​ Us, an American toy and juvenile-products retailer founded in 1948, with its headquarters located in Wayne, New Jersey, in the New York City metropolitan area. Founded by Charles Lazarus in its modern incarnation in 1957, Toys "R"​ Us traced its origins to Lazarus's children's furniture store, which he started in 1948. He added toys to his offering, and eventually shifted his focus. The company had been in the toy business for more than 65 years and operated around 800 stores in the United States and around 800 outside the US, although these numbers have steadily decreased with time.


TRU A.I CyberSecurity Scoring

TRU
Company Information
Website:http://www.toysrus.com
Employees number:3,232
Number of followers:10,865
NAICS:43
Industry Type:Retail
Homepage:toysrus.com
TRU Risk Score (AI oriented)
Between 700 and 749
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TRURetail
Updated:
03/04/2026
702/1000
Moderate
Ba
AaaAaABaaBaBCaaCaC
Powered by our proprietary A.I cyber incident model
Insurance prefers TPRM score to calculate premium
TRU Global Score (TPRM)
xxxx
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TRURetail
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Score locked
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Vulnerabilities
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Findings

TRU
TRUModerate
Current Score
702Ba (MODERATE)
01000
3 incidents
-55 avg impact
Incident timeline with MITRE ATT&CK tactics, techniques, and mitigations.
JULY 2026
706Before Incident
JUNE 2026
706Before Incident
MAY 2026
704Before Incident
APRIL 2026
703Before Incident
MARCH 2026
702Before Incident
FEBRUARY 2026
700Before Incident
JANUARY 2026
700Before Incident
DECEMBER 2025
698Before Incident
NOVEMBER 2025
697Before Incident
OCTOBER 2025
751Before Incident
Breach
25 Oct 2025TRU
Toys "R" Us

Toys "R" Us Customer Database Cybersecurity Incident

696After Incident
CRITICAL-55
TOY54102454102525
Toys "R" Us experienced a cybersecurity incident where an unauthorized party accessed a database containing customers’ personal information. The investigation, initiated after online claims of stolen data, confirmed that some records—including names, addresses, email addresses, and phone numbers—were copied. While no passwords or credit card details were compromised, the company acknowledged the risk of potential misuse, though no evidence of fraudulent activity has been detected yet. Customers were advised to remain vigilant against phishing attempts, such as suspicious emails or texts impersonating Toys "R" Us. The company stated it had robust IT protections in place but has since enhanced security measures to mitigate future risks. The breach highlights vulnerabilities in customer data protection, though the immediate financial or operational impact appears limited to reputational concerns and proactive customer notifications.
INCIDENT DETAILS -
TYPE
Data Breach
IMPACT
NamesAddressesEmail addressesPhone numbersCustomer databaseBrand Reputation Impact: Potential (advisory issued to customers)Identity Theft Risk: Low (no evidence of fraudulent use reported)Payment Information Risk: None (no credit card information accessed)
DATA BREACH
Personal Identifiable Information (PII)Sensitivity Of Data: Moderate (no financial or password data)NamesAddressesEmail addressesPhone numbers
SEPTEMBER 2025
751Before Incident
AUGUST 2025
751Before Incident
JANUARY 2017
728Before Incident
Breach
17 Jan 2017TRU
Toys ""R"" Us-Delaware, Inc.

Toys 'R' Us Data Breach

672After Incident
LOW-56
TOY326072625
On February 2, 2017, the California Office of the Attorney General reported a data breach involving Toys 'R' Us-Delaware, Inc., which was discovered on January 17, 2017. The breach involved unauthorized attempts to access Rewards 'R' Us accounts and may have affected member account information, including names, email addresses, and mailing addresses.
INCIDENT DETAILS -
TYPE
Data Breach
IMPACT
NamesEmail AddressesMailing Addresses
DATA BREACH
NamesEmail AddressesMailing Addresses
JANUARY 2015
777Before Incident
Breach
28 Jan 2015TRU
Toys ""R"" Us-Delaware, Inc.

Toys 'R' Us Data Breach

708After Incident
LOW-69
TOY333072825
The California Office of the Attorney General reported a data breach involving Toys 'R' Us-Delaware, Inc. on February 27, 2015. The breach occurred between January 28, 2015, and January 30, 2015, potentially affecting a small percentage of Rewards 'R' Us accounts due to unauthorized access attempts related to breaches at other companies. Specific details on the number of affected individuals and types of information compromised are unknown.
INCIDENT DETAILS -
TYPE
Data Breach

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