Incident Score: Analysis & Impact (THE1779143030)
The details regarding individual company incidents & reports gives you full view from every side.
Rankiteo Score Impact Analysis
Key Highlights From The Incident Analysis
- Timeline of The Addi's Breach and lateral movement inside company's environment.
- Overview of affected data sets, including SSNs and PHI, and why they materially increase incident severity.
- How Rankiteo’s incident engine converts technical details into a normalized incident score.
- How this cyber incident impacts The Addi Rankiteo cyber scoring and cyber rating.
- Rankiteo’s MITRE ATT&CK correlation analysis for this incident, with associated confidence level.
Full Incident Analysis Transcript
In this Rankiteo incident briefing, we review the The Addi breach identified under incident ID THE1779143030.
The analysis begins with a detailed overview of The Addi's information like the linkedin page: https://www.linkedin.com/company/theaddi, the number of followers: 0, the industry type: Marketing Services and the number of employees: 2 employees
After the initial compromise, the video explains how Rankiteo's incident engine converts technical details into a normalized incident score. The incident score before the incident was 786 and after the incident was 711 with a difference of -75 which is could be a good indicator of the severity and impact of the incident.
In the next step of the video, we will analyze in more details the incident and the impact it had on The Addi and their customers.
Addi recently reported "Addi Data Breach Exposes 34 Million Email Addresses, Credit-Related Information", a noteworthy cybersecurity incident.
Earlier this month, financial platform Addi was identified as a victim of the ShinyHunters hacking group, with a dataset containing 34 million email addresses leaked online.
The disruption is felt across the environment, and exposing 34 million email addresses, credit-related details, with nearly 34 million records at risk.
Formal response steps have not been shared publicly yet.
The case underscores how Under investigation.
Finally, we try to match the incident with the MITRE ATT&CK framework to see if there is any correlation between the incident and the MITRE ATT&CK framework.
The MITRE ATT&CK framework is a knowledge base of techniques and sub-techniques that are used to describe the tactics and procedures of cyber adversaries. It is a powerful tool for understanding the threat landscape and for developing effective defense strategies.
MITRE ATT&CK® Correlation Analysis
Rankiteo's analysis has identified several MITRE ATT&CK tactics and techniques associated with this incident, each with varying levels of confidence based on available evidence. Under the Initial Access tactic, the analysis identified Exploit Public-Facing Application (T1190) with moderate confidence (60%), supported by evidence indicating financial platform Addi was identified as a victim of the ShinyHunters and Trusted Relationship (T1199) with moderate confidence (50%), supported by evidence indicating targeting financial services for sensitive personal and financial data. Under the Credential Access tactic, the analysis identified Unsecured Credentials (T1552) with moderate to high confidence (70%), supported by evidence indicating credit-related details...exposed in the breach and Unsecured Credentials: Credentials In Files (T1552.001) with moderate confidence (60%), supported by evidence indicating 34 million email addresses, credit-related details compromised. Under the Collection tactic, the analysis identified Data from Local System (T1005) with moderate to high confidence (80%), supported by evidence indicating 34 million email addresses, credit-related details exposed and Data from Information Repositories (T1213) with moderate to high confidence (70%), supported by evidence indicating 29% of compromised emails linked to LinkedIn accounts. Under the Exfiltration tactic, the analysis identified Exfiltration Over C2 Channel (T1041) with moderate to high confidence (80%), supported by evidence indicating dataset containing 34 million email addresses leaked online and Exfiltration Over Web Service (T1567) with moderate confidence (60%), supported by evidence indicating shinyHunters hacking group linked to large-scale data leaks. Under the Impact tactic, the analysis identified Data Destruction (T1485) with lower confidence (40%), supported by evidence indicating potential identity theft and fraud risks for affected users and Data Manipulation: Stored Data Manipulation (T1565.001) with moderate confidence (50%), supported by evidence indicating credit-related details exposed, raising fraud risks. These correlations help security teams understand the attack chain and develop appropriate defensive measures based on the observed tactics and techniques.
Sources & References
- The Addi Rankiteo Cyber Incident Details: https://www.rankiteo.com/company/theaddi/incident/THE1779143030
- The Addi CyberSecurity Rating page: https://www.rankiteo.com/company/theaddi
- The Addi Rankiteo Cyber Incident Blog Article: https://blog.rankiteo.com/the1779143030-addi-breach-may-2026/
- The Addi CyberSecurity Score History: https://www.rankiteo.com/company/theaddi/history
- The Addi CyberSecurity Incident Source: https://www.linkedin.com/feed/update/urn:li:activity:7462246852478808064
- Rankiteo A.I CyberSecurity Rating methodology: https://www.rankiteo.com/Images/rankiteo_algo.pdf
- Rankiteo TPRM Scoring methodology: https://static.rankiteo.com/model/rankiteo_tprm_methodology.pdf