SAMA is the only nonprofit community of practice comprising the world’s foremost companies and most innovative thought leaders in the arena of strategic customer relationship management. As a nonprofit organization, we remain platform- and method-agnostic, bridging the worlds of the theoretical and the practical through customized training, individual and program assessments, one-of-a-kind training and networking events, world-class research, and dynamic benchmarking for the strategic account management professional and the SAM organization. SAMA’s strength is in the community of individuals and companies comprising it. SAMA’s most valuable asset is idea sharing.