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PUMA Group

PUMA Group Vendor Cyber Rating & Cyber Score

puma.com

PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company operates in more than 120 countries, employs around 22,000 people worldwide, and is headquartered in Herzogenaurach/Germany.


PUMA Group A.I CyberSecurity Scoring

PUMA Group
Company Information
Website:http://about.puma.com/en/careers
Employees number:21,972
Number of followers:1,602,345
NAICS:43
Industry Type:Retail
Homepage:puma.com
PUMA Group Risk Score (AI oriented)
Between 700 and 749
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PUMA GroupRetail
Updated:
04/04/2026
714/1000
Moderate
Ba
AaaAaABaaBaBCaaCaC
Powered by our proprietary A.I cyber incident model
Insurance prefers TPRM score to calculate premium
PUMA Group Global Score (TPRM)
xxxx
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PUMA GroupRetail
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Findings

PUMA Group
PUMA GroupModerate
Current Score
714Ba (MODERATE)
01000
2 incidents
0 avg impact
Incident timeline with MITRE ATT&CK tactics, techniques, and mitigations.
JULY 2026
721Before Incident
JUNE 2026
720Before Incident
MAY 2026
719Before Incident
APRIL 2026
717Before Incident
MARCH 2026
713Before Incident
FEBRUARY 2026
713Before Incident
JANUARY 2026
712Before Incident
DECEMBER 2025
711Before Incident
NOVEMBER 2025
710Before Incident
OCTOBER 2025
709Before Incident
SEPTEMBER 2025
707Before Incident
AUGUST 2025
706Before Incident
JANUARY 2023
720Before Incident
Data Leak
01 Jan 2023PUMA Group
PUMA Group

Data Breach of Puma Customers in Chile

653After Incident
CRITICAL-67
PUM231924123
Private data allegedly belonging to more than 230,000 Puma customers in Chile has been found on a hacker forum. The threat actor listed an 84MB-strong dataset for sale that allegedly belonging to 237,013 users. The data included Customer Email, Telephone, Customer Name, Documento, Purchase Date, Bill-to Name, Ship-to Name, Grand Total (Base), Grand Total (Purchased), Billing Address, Shipping Address, Subtotal, Shipping and Handling, Medio de pago, Oms Number, Coupon Code, Cart Rule, Estado del Pago, Ciudad, Region.
INCIDENT DETAILS -
TYPE
Data Breach
MOTIVATION
Financial Gain
IMPACT
Customer EmailTelephoneCustomer NameDocumentoPurchase DateBill-to NameShip-to NameGrand Total (Base)Grand Total (Purchased)Billing AddressShipping AddressSubtotalShipping and HandlingMedio de pagoOms NumberCoupon CodeCart RuleEstado del PagoCiudadRegion
DATA BREACH
Customer EmailTelephoneCustomer NameDocumentoPurchase DateBill-to NameShip-to NameGrand Total (Base)Grand Total (Purchased)Billing AddressShipping AddressSubtotalShipping and HandlingMedio de pagoOms NumberCoupon CodeCart RuleEstado del PagoCiudadRegion
FEBRUARY 2022
779Before Incident
Breach
01 Feb 2022PUMA Group
PUMA Group

Puma Employee Data Breach via Ultimate Kronos Group

715After Incident
HIGH-64
PUM1910222
The data of Puma Employees was breached in a ransomware attack that hit Ultimate Kronos Group, an HR management platform. The data includes names, Social Security numbers, and other personal information.
INCIDENT DETAILS -
TYPE
Data Breach, Ransomware
IMPACT
namesSocial Security numbersother personal information
DATA BREACH
namesSocial Security numbersother personal informationSensitivity Of Data: High

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