OPENMIND is a bespoke team within WPP Media, made up of best-in-class digital, offline and integrated media experts who work together for Nestlé. At OPENMIND, we feature our Pervasive Performance model to drive revenue and long-term value for our clients. Pervasive Performance is rooted in the belief that Brand and Performance are inextricably linked. Brand is more than the upper funnel. Not only does it drive awareness and consideration, but it creates demand, drives preference, and most importantly, gives a reason to pay a premium and come back. Performance is more than direct response. It’s an approach driving results. It’s about driving profit, not just conversion. It’s about driving long-term value and not just short-term sales. Read more