Incident Score: Analysis & Impact (NO-SHOPRELOB1773534483)
The details regarding individual company incidents & reports gives you full view from every side.
Rankiteo Score Impact Analysis
Key Highlights From The Incident Analysis
- Timeline of No Frills's Breach and lateral movement inside company's environment.
- Overview of affected data sets, including SSNs and PHI, and why they materially increase incident severity.
- How Rankiteo’s incident engine converts technical details into a normalized incident score.
- How this cyber incident impacts No Frills Rankiteo cyber scoring and cyber rating.
- Rankiteo’s MITRE ATT&CK correlation analysis for this incident, with associated confidence level.
Full Incident Analysis Transcript
In this Rankiteo incident briefing, we review the No Frills breach identified under incident ID NO-SHOPRELOB1773534483.
The analysis begins with a detailed overview of No Frills's information like the linkedin page: https://www.linkedin.com/company/no-frills, the number of followers: 14250, the industry type: Retail Groceries and the number of employees: 5915 employees
After the initial compromise, the video explains how Rankiteo's incident engine converts technical details into a normalized incident score. The incident score before the incident was 757 and after the incident was 608 with a difference of -149 which is could be a good indicator of the severity and impact of the incident.
In the next step of the video, we will analyze in more details the incident and the impact it had on No Frills and their customers.
On 12 March 2024, Loblaw Companies Limited disclosed Data Breach issues under the banner "Alleged Massive Data Breach at Loblaw".
A threat actor operating under the handle 'igotafeeling' on the DarkWeb Informer forum has claimed to have breached Loblaw, Canada’s largest food and pharmacy retailer.
The disruption is felt across the environment, affecting Salesforce, Shoppers Drug Mart systems and GitLab projects, and exposing Over 1.8 billion records allegedly exposed, with nearly 1.8 billion (alleged) records at risk.
In response, and stakeholders are being briefed through Press release downplaying the breach and denying financial data compromise.
The case underscores how Unverified (allegations under scrutiny), with advisories going out to stakeholders covering Loblaw customers with PC Optimum accounts, Shoppers Drug Mart loyalty cards, or prescription histories advised to monitor for potential fraud.
Finally, we try to match the incident with the MITRE ATT&CK framework to see if there is any correlation between the incident and the MITRE ATT&CK framework.
The MITRE ATT&CK framework is a knowledge base of techniques and sub-techniques that are used to describe the tactics and procedures of cyber adversaries. It is a powerful tool for understanding the threat landscape and for developing effective defense strategies.
MITRE ATT&CK® Correlation Analysis
Rankiteo's analysis has identified several MITRE ATT&CK tactics and techniques associated with this incident, each with varying levels of confidence based on available evidence. Under the Initial Access tactic, the analysis identified Exploit Public-Facing Application (T1190) with moderate confidence (60%), supported by evidence indicating salesforce, Shoppers Drug Mart systems, Oracle identity systems affected and Valid Accounts (T1078) with moderate to high confidence (70%), supported by evidence indicating oracle identity records (MFA device details and credentials) compromised. Under the Credential Access tactic, the analysis identified Credentials from Password Stores (T1555) with moderate to high confidence (80%), supported by evidence indicating shoppers Drug Mart records include passwords and tokens and OS Credential Dumping (T1003) with moderate to high confidence (70%), supported by evidence indicating oracle identity records (MFA device details and credentials) compromised. Under the Collection tactic, the analysis identified Data from Local System (T1005) with high confidence (90%), supported by evidence indicating 1.8 billion records allegedly exposed, including customer data, source code and Data from Information Repositories (T1213) with moderate to high confidence (80%), supported by evidence indicating 75.1M Salesforce records, 673 marketing/email tables compromised. Under the Exfiltration tactic, the analysis identified Exfiltration Over C2 Channel (T1041) with moderate to high confidence (80%), supported by evidence indicating threat actor claims possession of 1.8B records; extortion demand and Exfiltration Over Web Service (T1567) with moderate confidence (60%), supported by evidence indicating data allegedly sold on dark web; media invited to verify. Under the Impact tactic, the analysis identified Data Encrypted for Impact (T1486) with lower confidence (30%), supported by evidence indicating no evidence of ransomware, but extortion demand implies data leverage and Data Manipulation: Stored Data Manipulation (T1565.001) with lower confidence (40%), supported by evidence indicating source code (3,014 GitLab projects) allegedly stolen. Under the Defense Evasion tactic, the analysis identified Valid Accounts: Cloud Accounts (T1078.004) with moderate to high confidence (70%), supported by evidence indicating oracle identity records (MFA device details and credentials) compromised and Hide Artifacts: Hidden Files and Directories (T1564.001) with moderate confidence (50%), supported by evidence indicating threat actor operating on dark web; breach unverified. These correlations help security teams understand the attack chain and develop appropriate defensive measures based on the observed tactics and techniques.
Sources & References
- No Frills Rankiteo Cyber Incident Details: https://www.rankiteo.com/company/no-frills/incident/NO-SHOPRELOB1773534483
- No Frills CyberSecurity Rating page: https://www.rankiteo.com/company/no-frills
- No Frills Rankiteo Cyber Incident Blog Article: https://blog.rankiteo.com/no-shoprelob1773534483-shoppers-drug-mart-presidents-choice-loblaw-no-frills-pc-optimum-breach-march-2026/
- No Frills CyberSecurity Score History: https://www.rankiteo.com/company/no-frills/history
- No Frills CyberSecurity Incident Source: https://www.todayville.com/threat-actor-on-the-dark-web-claims-loblaws-low-level-data-breach-is-a-much-larger-threat/
- Rankiteo A.I CyberSecurity Rating methodology: https://www.rankiteo.com/Images/rankiteo_algo.pdf
- Rankiteo TPRM Scoring methodology: https://static.rankiteo.com/model/rankiteo_tprm_methodology.pdf