Neon-Mobile is giving small and medium size business powerful customer facing tools and an immersive mobile presence for a fraction of the cost of developing stand-alone applications. Touch-friendly, no application store visit required, Neon’s ground breaking approach extends to the back office providing an instant real-time snapshot of the overall business’ customer interactions while maintaining all company information in a simple and easily managed data repository, where the data is published in real-time, can never get stale and is only allowed to be copied by permission, providing the consumer with always the freshest information possible.