Incident Score: Analysis & Impact (MSG1781727891)
The details regarding individual company incidents & reports gives you full view from every side.
Rankiteo Score Impact Analysis
Key Highlights From The Incident Analysis
- Timeline of Madison Square Garden Entertainment Corp.'s Breach and lateral movement inside company's environment.
- Overview of affected data sets, including SSNs and PHI, and why they materially increase incident severity.
- How Rankiteo’s incident engine converts technical details into a normalized incident score.
- How this cyber incident impacts Madison Square Garden Entertainment Corp. Rankiteo cyber scoring and cyber rating.
- Rankiteo’s MITRE ATT&CK correlation analysis for this incident, with associated confidence level.
Full Incident Analysis Transcript
In this Rankiteo incident briefing, we review the Madison Square Garden Entertainment Corp. breach identified under incident ID MSG1781727891.
The analysis begins with a detailed overview of Madison Square Garden Entertainment Corp.'s information like the linkedin page: https://www.linkedin.com/company/msg-entertainment, the number of followers: 113007, the industry type: Entertainment and the number of employees: 1641 employees
After the initial compromise, the video explains how Rankiteo's incident engine converts technical details into a normalized incident score. The incident score before the incident was 756 and after the incident was 670 with a difference of -86 which is could be a good indicator of the severity and impact of the incident.
In the next step of the video, we will analyze in more details the incident and the impact it had on Madison Square Garden Entertainment Corp. and their customers.
Madison Square Garden Entertainment (MSG Entertainment) recently reported "Madison Square Garden Hit with Class Action Lawsuit Over Massive Data Breach", a noteworthy cybersecurity incident.
Madison Square Garden Entertainment (MSG Entertainment) faces a proposed class action lawsuit after cybercrime group ShinyHunters claimed to have breached its systems, exposing sensitive data from up to 26 million visitors.
The disruption is felt across the environment, and exposing Biometric facial recognition data, background checks, credit scores, Social Security numbers, with nearly Up to 26 million records at risk.
In response, and stakeholders are being briefed through Woefully insufficient; no public notification to affected individuals.
The case underscores how Ongoing.
Finally, we try to match the incident with the MITRE ATT&CK framework to see if there is any correlation between the incident and the MITRE ATT&CK framework.
The MITRE ATT&CK framework is a knowledge base of techniques and sub-techniques that are used to describe the tactics and procedures of cyber adversaries. It is a powerful tool for understanding the threat landscape and for developing effective defense strategies.
MITRE ATT&CK® Correlation Analysis
Rankiteo's analysis has identified several MITRE ATT&CK tactics and techniques associated with this incident, each with varying levels of confidence based on available evidence. Under the Initial Access tactic, the analysis identified Exploit Public-Facing Application (T1190) with moderate confidence (60%), supported by evidence indicating cybercrime group ShinyHunters claimed to have breached its systems and Trusted Relationship (T1199) with moderate confidence (50%), supported by evidence indicating two prior incidents...where hackers accessed consumer data. Under the Credential Access tactic, the analysis identified Unsecured Credentials (T1552) with moderate to high confidence (70%), supported by evidence indicating exposing sensitive data...background checks, credit scores, SSNs and Credentials In Files (T1552.001) with moderate confidence (60%), supported by evidence indicating 42 gigabytes of stolen data, including internal risk assessments. Under the Collection tactic, the analysis identified Data from Local System (T1005) with moderate to high confidence (80%), supported by evidence indicating biometric facial recognition data...compromised via its systems and Data from Information Repositories (T1213) with moderate to high confidence (70%), supported by evidence indicating internal risk assessments of high-profile figures exposed. Under the Exfiltration tactic, the analysis identified Exfiltration Over C2 Channel (T1041) with high confidence (90%), supported by evidence indicating shinyHunters published 42 gigabytes of stolen data and Exfiltration Over Web Service (T1567) with moderate confidence (60%), supported by evidence indicating data breach impacting up to 26 million visitors. Under the Impact tactic, the analysis identified Data Destruction (T1485) with lower confidence (40%), supported by evidence indicating shinyHunters initially demanded a ransom and Defacement (T1491) with lower confidence (30%), supported by evidence indicating no public statement issued by MSG as of Wednesday. Under the Defense Evasion tactic, the analysis identified Valid Accounts (T1078) with moderate to high confidence (70%), supported by evidence indicating two prior incidents...hackers accessed consumer data and Hide Artifacts (T1564) with moderate confidence (50%), supported by evidence indicating company has yet to notify affected individuals. These correlations help security teams understand the attack chain and develop appropriate defensive measures based on the observed tactics and techniques.
Sources & References
- Madison Square Garden Entertainment Corp. Rankiteo Cyber Incident Details: https://www.rankiteo.com/company/msg-entertainment/incident/MSG1781727891
- Madison Square Garden Entertainment Corp. CyberSecurity Rating page: https://www.rankiteo.com/company/msg-entertainment
- Madison Square Garden Entertainment Corp. Rankiteo Cyber Incident Blog Article: https://blog.rankiteo.com/msg1781727891-madison-square-garden-entertainment-breach-september-2025/
- Madison Square Garden Entertainment Corp. CyberSecurity Score History: https://www.rankiteo.com/company/msg-entertainment/history
- Madison Square Garden Entertainment Corp. CyberSecurity Incident Source: https://frontofficesports.com/newsletter/msg-accused-of-exposing-fan-data/
- Rankiteo A.I CyberSecurity Rating methodology: https://www.rankiteo.com/Images/rankiteo_algo.pdf
- Rankiteo TPRM Scoring methodology: https://static.rankiteo.com/model/rankiteo_tprm_methodology.pdf