Manna Development Group LLC, Franchisee of Panera Bread Breach Incident Score: Analysis & Impact (MAN1332213111125)

In this Rankiteo incident briefing, we review the Manna Development Group LLC, Franchisee of Panera Bread breach identified under incident ID MAN1332213111125.

The analysis begins with a detailed overview of Manna Development Group LLC, Franchisee of Panera Bread's information like the linkedin page: https://www.linkedin.com/company/manna-development-group-llc, the number of followers: 814, the industry type: Restaurants and the number of employees: 181 employees

After the initial compromise, the video explains how Rankiteo's incident engine converts technical details into a normalized incident score. The incident score before the incident was 764 and after the incident was 651 with a difference of -113 which is could be a good indicator of the severity and impact of the incident.

In the next step of the video, we will analyze in more details the incident and the impact it had on Manna Development Group LLC, Franchisee of Panera Bread and their customers.

On 23 March 2024, Panera Bread disclosed Data Breach and Class Action Lawsuit issues under the banner "Panera Bread Data Breach (2024)".

A data breach at bakery and cafe chain Panera exposed sensitive client information, including Social Security numbers, leading to a $2.5 million class-action settlement.

The disruption is felt across the environment, and exposing Social Security numbers and Potentially other sensitive client information, plus an estimated financial loss of $2.5 million (settlement amount).

In response, while recovery efforts such as $2.5 million settlement for affected class members continue, and stakeholders are being briefed through Notification letters sent to affected customers (March 23, 2024); public settlement announcement.

The case underscores how Settled (class-action lawsuit resolved with $2.5 million payout; final approval hearing scheduled for January 29, 2026), teams are taking away lessons such as Companies must implement robust cybersecurity measures to protect sensitive customer data, particularly Social Security numbers and other PII. Failure to do so can result in costly class-action lawsuits, reputational damage, and financial settlements. Proactive communication with affected customers and regulatory bodies is critical in mitigating fallout from such incidents, and recommending next steps like Enhance data encryption and access controls for sensitive customer information (e.g., SSNs), Implement multi-factor authentication (MFA) and regular security audits and Develop and test an incident response plan to ensure swift action in the event of a breach, with advisories going out to stakeholders covering Class members notified via mail (March 23, 2024) with instructions for claiming compensation. Public advisories likely issued through Panera’s corporate communications channels.

Finally, we try to match the incident with the MITRE ATT&CK framework to see if there is any correlation between the incident and the MITRE ATT&CK framework.

The MITRE ATT&CK framework is a knowledge base of techniques and sub-techniques that are used to describe the tactics and procedures of cyber adversaries. It is a powerful tool for understanding the threat landscape and for developing effective defense strategies.

Rankiteo's analysis has identified several MITRE ATT&CK tactics and techniques associated with this incident, each with varying levels of confidence based on available evidence. Under the Initial Access tactic, the analysis identified Valid Accounts (T1078) with moderate confidence (60%), supported by evidence indicating inadequate cybersecurity measures to protect sensitive customer data (implies potential abuse of valid accounts or weak access controls). Under the Collection tactic, the analysis identified Data from Local System (T1005) with high confidence (90%), supported by evidence indicating social Security numbers and sensitive client information exposed. Under the Exfiltration tactic, the analysis identified Exfiltration Over Alternative Protocol (T1048) with moderate to high confidence (80%), supported by evidence indicating likely (data exposed to unauthorized third parties) and high sensitivity of data (SSNs). Under the Impact tactic, the analysis identified Data Encrypted for Impact (T1486) with lower confidence (10%), supported by evidence indicating no explicit ransomware, but $2.5M settlement suggests severe impact (low confidence) and Resource Hijacking (T1496) with moderate to high confidence (70%), supported by evidence indicating potential identity theft, financial fraud (misuse of exposed SSNs/PII). Under the Defense Evasion tactic, the analysis identified Impair Defenses: Disable or Modify Tools (T1562.001) with moderate confidence (50%), supported by evidence indicating failed to implement adequate cybersecurity measures (implies evasion via lack of defenses). These correlations help security teams understand the attack chain and develop appropriate defensive measures based on the observed tactics and techniques.