Incident Score: Analysis & Impact (LUS1780770254)
The details regarding individual company incidents & reports gives you full view from every side.
Rankiteo Score Impact Analysis
Key Highlights From The Incident Analysis
- Timeline of Lush Fresh Handmade Cosmetics North America's Ransomware and lateral movement inside company's environment.
- Overview of affected data sets, including SSNs and PHI, and why they materially increase incident severity.
- How Rankiteo’s incident engine converts technical details into a normalized incident score.
- How this cyber incident impacts Lush Fresh Handmade Cosmetics North America Rankiteo cyber scoring and cyber rating.
- Rankiteo’s MITRE ATT&CK correlation analysis for this incident, with associated confidence level.
Full Incident Analysis Transcript
In this Rankiteo incident briefing, we review the Lush Fresh Handmade Cosmetics North America breach identified under incident ID LUS1780770254.
The analysis begins with a detailed overview of Lush Fresh Handmade Cosmetics North America's information like the linkedin page: https://www.linkedin.com/company/lushcosmetics, the number of followers: 170747, the industry type: Personal Care Product Manufacturing and the number of employees: 3639 employees
After the initial compromise, the video explains how Rankiteo's incident engine converts technical details into a normalized incident score. The incident score before the incident was 769 and after the incident was 511 with a difference of -258 which is could be a good indicator of the severity and impact of the incident.
In the next step of the video, we will analyze in more details the incident and the impact it had on Lush Fresh Handmade Cosmetics North America and their customers.
On 01 November 2025, Lush disclosed Ransomware issues under the banner "Akira Ransomware Expands Targets to Nutanix AHV in Critical Sectors".
The U.S.
The disruption is felt across the environment, affecting Nutanix AHV, VMware ESXi and Hyper-V, and exposing Business-critical and sensitive data, plus an estimated financial loss of $244.17 million (total ransom payments).
Formal response steps have not been shared publicly yet.
The case underscores how Ongoing, and recommending next steps like Patching vulnerabilities, Enforcing MFA and Strong password policies, with advisories going out to stakeholders covering Updated advisory issued by CISA, FBI, and European law enforcement.
Finally, we try to match the incident with the MITRE ATT&CK framework to see if there is any correlation between the incident and the MITRE ATT&CK framework.
The MITRE ATT&CK framework is a knowledge base of techniques and sub-techniques that are used to describe the tactics and procedures of cyber adversaries. It is a powerful tool for understanding the threat landscape and for developing effective defense strategies.
MITRE ATT&CK® Correlation Analysis
Rankiteo's analysis has identified several MITRE ATT&CK tactics and techniques associated with this incident, each with varying levels of confidence based on available evidence. Under the Initial Access tactic, the analysis identified Exploit Public-Facing Application (T1190) with high confidence (90%), with evidence including exploiting CVE-2024-40766 (SonicWall SSL-VPN), and exploiting unpatched Veeam Backup servers (CVE-2023-27532, CVE-2024-40711), External Remote Services (T1133) with high confidence (90%), with evidence including compromised VPN credentials, and exploiting SSH on routers, Valid Accounts (T1078) with moderate to high confidence (80%), with evidence including compromised VPN credentials, and brute-force attacks, password spraying, and Brute Force (T1110) with moderate to high confidence (80%), with evidence including brute-force attacks, and password spraying (e.g., using SharpDomainSpray). Under the Execution tactic, the analysis identified User Execution: Malicious File (T1204.002) with moderate to high confidence (70%), supported by evidence indicating deploying encryption payloads on Nutanix AHV platforms. Under the Persistence tactic, the analysis identified Valid Accounts (T1078) with moderate to high confidence (80%), with evidence including compromised VPN credentials, and brute-force attacks. Under the Privilege Escalation tactic, the analysis identified Exploitation for Privilege Escalation (T1068) with moderate to high confidence (70%), supported by evidence indicating exploiting vulnerabilities (CVE-2024-40766, CVE-2023-27532) and Valid Accounts (T1078) with moderate to high confidence (80%), with evidence including compromised VPN credentials, and brute-force attacks. Under the Defense Evasion tactic, the analysis identified Impair Defenses: Disable or Modify Tools (T1562.001) with moderate confidence (60%), supported by evidence indicating bypassed multi-factor authentication (MFA) in some attacks and Valid Accounts (T1078) with moderate to high confidence (80%), with evidence including compromised VPN credentials, and brute-force attacks. Under the Credential Access tactic, the analysis identified Brute Force (T1110) with high confidence (90%), with evidence including brute-force attacks, and password spraying (e.g., using SharpDomainSpray) and Modify Authentication Process: Multi-Factor Authentication (T1556.006) with moderate to high confidence (70%), supported by evidence indicating bypassed MFA by compromising one-time password seeds or generating fraudulent tokens. Under the Discovery tactic, the analysis identified Account Discovery (T1087) with moderate to high confidence (70%), supported by evidence indicating brute-force attacks and password spraying imply account discovery and File and Directory Discovery (T1083) with moderate confidence (60%), supported by evidence indicating lateral movement to Nutanix AHV platforms suggests discovery of critical systems. Under the Lateral Movement tactic, the analysis identified Exploitation of Remote Services (T1210) with high confidence (90%), with evidence including moved laterally to Nutanix AHV platforms, and exploiting vulnerabilities for access and Remote Services: Remote Desktop Protocol (T1021.001) with moderate to high confidence (70%), supported by evidence indicating compromised VPN credentials suggest RDP or similar remote access. Under the Collection tactic, the analysis identified Data from Local System (T1005) with moderate to high confidence (80%), supported by evidence indicating business-critical and sensitive data compromised. Under the Command and Control tactic, the analysis identified Application Layer Protocol (T1071) with moderate to high confidence (70%), supported by evidence indicating ransomware operation implies C2 communication for payload delivery. Under the Exfiltration tactic, the analysis identified Exfiltration Over C2 Channel (T1041) with high confidence (90%), with evidence including data exfiltration confirmed, and business-critical and sensitive data compromised. Under the Impact tactic, the analysis identified Data Encrypted for Impact (T1486) with high confidence (100%), with evidence including deploying encryption payloads on Nutanix AHV platforms, and data encryption confirmed and Inhibit System Recovery (T1490) with moderate to high confidence (70%), supported by evidence indicating ransomware attack implies disruption of recovery mechanisms. These correlations help security teams understand the attack chain and develop appropriate defensive measures based on the observed tactics and techniques.
Sources & References
- Lush Fresh Handmade Cosmetics North America Rankiteo Cyber Incident Details: https://www.rankiteo.com/company/lushcosmetics/incident/LUS1780770254
- Lush Fresh Handmade Cosmetics North America CyberSecurity Rating page: https://www.rankiteo.com/company/lushcosmetics
- Lush Fresh Handmade Cosmetics North America Rankiteo Cyber Incident Blog Article: https://blog.rankiteo.com/lus1780770254-lush-ransomware-november-2025/
- Lush Fresh Handmade Cosmetics North America CyberSecurity Score History: https://www.rankiteo.com/company/lushcosmetics/history
- Lush Fresh Handmade Cosmetics North America CyberSecurity Incident Source: https://www.theregister.com/security/2025/11/14/akira-ransomware-starts-hitting-nutanix-ahv/2569385
- Rankiteo A.I CyberSecurity Rating methodology: https://www.rankiteo.com/Images/rankiteo_algo.pdf
- Rankiteo TPRM Scoring methodology: https://static.rankiteo.com/model/rankiteo_tprm_methodology.pdf