Honesty, fairness, integrity, the golden rule: a customer-first culture. Customers want it- even demand it. And it’s so easy to promise. This is ‘distance race’ thinking, and building a business on it is harder than you might think. It requires you to sacrifice many short-term opportunities for gain. It means spending whatever time it takes to help a client solve a problem on deadline. It means resisting the urge to cut corners on materials that, once in place, no one will ever see. It means innovation: going beyond what your customers want or expect, and working restlessly to create new products and ideas to fill unmet needs. It means keeping your word, even when it’s inconvenient, and honouring relationships over transactions, even Read more