Hertz
Company Details
Linkedin ID:
hertz
Website:
Employees number:
21,205
Number of followers:
222,196
NAICS:
5615
Industry Type:
Homepage:
hertz.com
IP Addresses:
0
Company ID:
HER_2626880
Scan Status:
In-progress
Hertz Company CyberSecurity Posture
hertz.com
Hertz is one of the world’s largest mobility companies, and through its indirect subsidiary, The Hertz Corporation, operates the Hertz, Dollar, and Thrifty vehicle rental brands throughout North America, Europe, the Caribbean, Latin America, Africa, the Middle East, Asia, Australia, and New Zealand. Hertz pioneered the car rental industry, and the Hertz brand is one of the most recognized brands globally. For more than a century, Hertz has offered innovative, differentiated products in an effort to make every rental experience seamless and special. Customers choose Hertz for its wide selection of top-rated vehicles, for its free Hertz Gold Plus Rewards® loyalty program, and because of Hertz’s thousands of convenient locations. Hertz also operates the Firefly car rental brand and Hertz 24/7 car sharing business in international markets and additionally rents vehicles to rideshare drivers through dedicated partnerships with Uber, Lyft, and others. Hertz also sells vehicles to consumers at Hertz Car Sales locations throughout the United States.
Hertz A.I CyberSecurity Scoring
Hertz Risk Score (AI oriented)Between 650 and 699
Hertz
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Hertz Global Score (TPRM)XXXX
Hertz
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Hertz Company CyberSecurity News & History
Past Incidents
2
Attack Types
2
Hertz Farm Management Data Breach Investigation
Breach
Rankiteo Explanation
Attack with significant impact with customers data leaks
Description: Hertz Data Breach Exposes Sensitive Customer Information Hertz recently disclosed a data breach that may have compromised sensitive personal identifiable information (PII) stored in its systems. On June 29, 2025, the company detected a network disruption, prompting an internal investigation. By July 3, 2025, Hertz confirmed that an unauthorized third party had accessed and potentially acquired customer data. After a months-long review, Hertz completed its assessment on November 7, 2025, determining that exposed information varied by individual but included names and Social Security numbers. On December 9, 2025, the company began notifying affected individuals via mail, detailing the specific data impacted and offering 12 months of complimentary credit monitoring services. The breach notice was filed with the Attorney General of Maine, where state residents received formal disclosure. Hertz has not publicly attributed the incident to a specific threat actor or attack vector. The full scope of affected individuals remains undisclosed.
The Hertz Corporation
Vulnerability
Rankiteo Explanation
Attack without any consequences
Description: The Hertz Corporation reported a data breach involving Cleo Communications US, LLC on February 10, 2025. The breach was due to unauthorized access exploiting vulnerabilities in Cleo's platform, which occurred in October and December 2024, potentially impacting personal information of certain individuals, including the recipient of this notice. The specific number of affected individuals and types of information compromised are currently unknown.
Hertz Company Scoring based on AI Models
Cyber Incidents Likelihood 3 - 6 - 9 months
A.I Risk Score Likelihood 3 - 6 - 9 months
Underwriter Stats for Hertz
Incidents vs Travel Arrangements Industry Average (This Year)
No incidents recorded for Hertz in 2026.
Incidents vs All-Companies Average (This Year)
No incidents recorded for Hertz in 2026.
Incident Types Hertz vs Travel Arrangements Industry Avg (This Year)
No incidents recorded for Hertz in 2026.
Incident History — Hertz (X = Date, Y = Severity)
Hertz cyber incidents detection timeline including parent company and subsidiaries
Hertz Company Subsidiaries
Hertz is one of the world’s largest mobility companies, and through its indirect subsidiary, The Hertz Corporation, operates the Hertz, Dollar, and Thrifty vehicle rental brands throughout North America, Europe, the Caribbean, Latin America, Africa, the Middle East, Asia, Australia, and New Zealand. Hertz pioneered the car rental industry, and the Hertz brand is one of the most recognized brands globally. For more than a century, Hertz has offered innovative, differentiated products in an effort to make every rental experience seamless and special. Customers choose Hertz for its wide selection of top-rated vehicles, for its free Hertz Gold Plus Rewards® loyalty program, and because of Hertz’s thousands of convenient locations. Hertz also operates the Firefly car rental brand and Hertz 24/7 car sharing business in international markets and additionally rents vehicles to rideshare drivers through dedicated partnerships with Uber, Lyft, and others. Hertz also sells vehicles to consumers at Hertz Car Sales locations throughout the United States.
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Hertz CyberSecurity News
August 27, 2025 07:00 AM
Hertz Uses AI for Car Checks Amid Scrutiny and Disputes
Hertz rolls out AI vehicle inspections at 10 US airports, aiming for 100 by 2025 amid disputes and lawmaker scrutiny over automated charges.
August 27, 2025 07:00 AM
Hertz faces backlash over AI car scanners
Car rental giant Hertz has been ordered to explain its controversial use of artificial intelligence technology to detect damage and...
August 25, 2025 07:00 AM
Subcommittee requests briefing from Hertz on AI scanning technology
Hertz Global Holdings has been asked to provide a briefing on its AI scanning technology to the U.S. House Subcommittee on Cybersecurity,...
August 23, 2025 07:00 AM
Congress Wants Answers for Hertz’s AI Rental Damages System
The House Subcommittee on Cybersecurity, Information Technology, and Government Innovation is looking into Hertz's use of AI to calculate...
August 22, 2025 07:00 AM
Hertz stock surges on Amazon deal – but then sinks as Congress looks into AI damage scanners
Hertz Global (HTZ) stock jumped on an Amazon (AMZN) deal but quickly sank as Congress probed its AI damage scanners and customer service...
August 21, 2025 07:00 AM
Nancy Mace Hitches Her Wagon to the Hertz AI-Scanner Controversy
Car rental giant Hertz is in the hot seat, after customers have come out of the woodwork to complain that the company's newly instituted AI...
August 20, 2025 07:00 AM
House panel eyes AI use in rental car damage assessments
House Oversight panel seeks info from Hertz about using AI to inspect cars for damage. Hertz charges customers based on AI-documented damage...
August 20, 2025 07:00 AM
Rep. Nancy Mace demands answers from Hertz over AI scanners charging hundreds of dollars for minor scratches
House Rep. Nancy Mace (R-SC) wants answers from Hertz over its artificial intelligence-powered scanners.
August 20, 2025 07:00 AM
How do Hertz’s AI damage scans work? A congresswoman wants to know
Rep. Nancy Mace is investigating Hertz's AI damage scans after customers reported being charged without human review.
Frequently Asked Questions
Explore insights on cybersecurity incidents, risk posture, and Rankiteo's assessments.
Hertz CyberSecurity History Information
Official Website of Hertz
The official website of Hertz is http://www.hertz.com.
Hertz’s AI-Generated Cybersecurity Score
According to Rankiteo, Hertz’s AI-generated cybersecurity score is 699, reflecting their Weak security posture.
How many security badges does Hertz’ have ?
According to Rankiteo, Hertz currently holds 0 security badges, indicating that no recognized compliance certifications are currently verified for the organization.
Has Hertz been affected by any supply chain cyber incidents ?
According to Rankiteo, Hertz has not been affected by any supply chain cyber incidents, and no incident IDs are currently listed for the organization.
Does Hertz have SOC 2 Type 1 certification ?
According to Rankiteo, Hertz is not certified under SOC 2 Type 1.
Does Hertz have SOC 2 Type 2 certification ?
According to Rankiteo, Hertz does not hold a SOC 2 Type 2 certification.
Does Hertz comply with GDPR ?
According to Rankiteo, Hertz is not listed as GDPR compliant.
Does Hertz have PCI DSS certification ?
According to Rankiteo, Hertz does not currently maintain PCI DSS compliance.
Does Hertz comply with HIPAA ?
According to Rankiteo, Hertz is not compliant with HIPAA regulations.
Does Hertz have ISO 27001 certification ?
According to Rankiteo,Hertz is not certified under ISO 27001, indicating the absence of a formally recognized information security management framework.
Industry Classification of Hertz
Hertz operates primarily in the Travel Arrangements industry.
Number of Employees at Hertz
Hertz employs approximately 21,205 people worldwide.
Subsidiaries Owned by Hertz
Hertz presently has no subsidiaries across any sectors.
Hertz’s LinkedIn Followers
Hertz’s official LinkedIn profile has approximately 222,196 followers.
NAICS Classification of Hertz
Hertz is classified under the NAICS code 5615, which corresponds to Travel Arrangement and Reservation Services.
Hertz’s Presence on Crunchbase
Yes, Hertz has an official profile on Crunchbase, which can be accessed here: https://www.crunchbase.com/organization/hertz.
Hertz’s Presence on LinkedIn
Yes, Hertz maintains an official LinkedIn profile, which is actively utilized for branding and talent engagement, which can be accessed here: https://www.linkedin.com/company/hertz.
Cybersecurity Incidents Involving Hertz
As of January 24, 2026, Rankiteo reports that Hertz has experienced 2 cybersecurity incidents.
Number of Peer and Competitor Companies
Hertz has an estimated 4,829 peer or competitor companies worldwide.
What types of cybersecurity incidents have occurred at Hertz ?
Incident Types: The types of cybersecurity incidents that have occurred include Vulnerability and Breach.
How does Hertz detect and respond to cybersecurity incidents ?
Detection and Response: The company detects and responds to cybersecurity incidents through an communication strategy with data breach notification letters mailed to impacted individuals..
Incident Details
Can you provide details on each incident ?
Title: Hertz Corporation Data Breach
Description: The Hertz Corporation reported a data breach involving Cleo Communications US, LLC on February 10, 2025. The breach was due to unauthorized access exploiting vulnerabilities in Cleo's platform, which occurred in October and December 2024, potentially impacting personal information of certain individuals, including the recipient of this notice. The specific number of affected individuals and types of information compromised are currently unknown.
Date Detected: 2025-02-10
Date Publicly Disclosed: 2025-02-10
Type: Data Breach
Attack Vector: Unauthorized Access
Vulnerability Exploited: Vulnerabilities in Cleo's platform
Title: Hertz Data Breach - Unauthorized Access to Sensitive Personal Information
Description: Hertz reported a data breach where sensitive personal identifiable information may have been compromised. An unauthorized third party accessed and acquired sensitive data from Hertz's systems.
Date Detected: 2025-06-29
Date Publicly Disclosed: 2025-12-09
Type: Data Breach
Threat Actor: Unauthorized third party
What are the most common types of attacks the company has faced ?
Common Attack Types: The most common types of attacks the company has faced is Breach.
Impact of the Incidents
What was the impact of each incident ?
Incident : Data Breach HER047072425
Data Compromised: Personal information
Incident : Data Breach HER1765420281
Data Compromised: Sensitive personal identifiable information
Systems Affected: Company network
Operational Impact: Network disruption
Identity Theft Risk: High
What types of data are most commonly compromised in incidents ?
Commonly Compromised Data Types: The types of data most commonly compromised in incidents are Personal Information, , Name, Social Security Number and .
Which entities were affected by each incident ?
Incident : Data Breach HER047072425
Entity Name: Hertz Corporation
Entity Type: Corporation
Industry: Car Rental
Incident : Data Breach HER1765420281
Entity Name: Hertz
Entity Type: Corporation
Industry: Car Rental
Customers Affected: Impacted individuals (number not specified)
Response to the Incidents
What measures were taken in response to each incident ?
Incident : Data Breach HER1765420281
Communication Strategy: Data breach notification letters mailed to impacted individuals
Data Breach Information
What type of data was compromised in each breach ?
Incident : Data Breach HER047072425
Type of Data Compromised: Personal information
Incident : Data Breach HER1765420281
Type of Data Compromised: Name, Social security number
Sensitivity of Data: High
Data Exfiltration: Yes
Personally Identifiable Information: Yes
Regulatory Compliance
Were there any regulatory violations and fines imposed for each incident ?
Incident : Data Breach HER1765420281
Regulatory Notifications: Filed with the Attorney General of Maine
References
Where can I find more information about each incident ?
Incident : Data Breach HER1765420281
Source: Attorney General of Maine
Where can stakeholders find additional resources on cybersecurity best practices ?
Additional Resources: Stakeholders can find additional resources on cybersecurity best practices at and Source: Hertz CorporationDate Accessed: 2025-02-10, and Source: Attorney General of Maine.
Investigation Status
What is the current status of the investigation for each incident ?
Incident : Data Breach HER1765420281
Investigation Status: Completed
How does the company communicate the status of incident investigations to stakeholders ?
Communication of Investigation Status: The company communicates the status of incident investigations to stakeholders through Data breach notification letters mailed to impacted individuals.
Stakeholder and Customer Advisories
Were there any advisories issued to stakeholders or customers for each incident ?
Incident : Data Breach HER1765420281
Customer Advisories: 12 months of complimentary credit monitoring services offered to affected individuals
What advisories does the company provide to stakeholders and customers following an incident ?
Advisories Provided: The company provides the following advisories to stakeholders and customers following an incident: was 12 months of complimentary credit monitoring services offered to affected individuals.
Additional Questions
General Information
Who was the attacking group in the last incident ?
Last Attacking Group: The attacking group in the last incident was an Unauthorized third party.
Incident Details
What was the most recent incident detected ?
Most Recent Incident Detected: The most recent incident detected was on 2025-02-10.
What was the most recent incident publicly disclosed ?
Most Recent Incident Publicly Disclosed: The most recent incident publicly disclosed was on 2025-12-09.
Impact of the Incidents
What was the most significant data compromised in an incident ?
Most Significant Data Compromised: The most significant data compromised in an incident were Personal Information, and Sensitive personal identifiable information.
Data Breach Information
What was the most sensitive data compromised in a breach ?
Most Sensitive Data Compromised: The most sensitive data compromised in a breach were Personal Information and Sensitive personal identifiable information.
References
What is the most recent source of information about an incident ?
Most Recent Source: The most recent source of information about an incident are Attorney General of Maine and Hertz Corporation.
Investigation Status
What is the current status of the most recent investigation ?
Current Status of Most Recent Investigation: The current status of the most recent investigation is Completed.
Stakeholder and Customer Advisories
What was the most recent customer advisory issued ?
Most Recent Customer Advisory: The most recent customer advisory issued was an 12 months of complimentary credit monitoring services offered to affected individuals.
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Network Security
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SBOM (Software Bill of Materials)
Gain visibility into the software components used within an organization to detect vulnerabilities, manage risk, and ensure supply chain security.
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Monitor and manage all IT assets and their configurations to ensure accurate, real-time visibility across the company's technology environment.
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