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Analyze » Hasbro » NUCHAS1775060645

Incident Score: Analysis & Impact (NUCHAS1775060645)

The details regarding individual company incidents & reports gives you full view from every side.

Rankiteo Score Impact Analysis

Rankiteo Incident Impact-15
Company Score Before Incident665 / 1000
Company Score After Incident650 / 1000
Company LinkView Hasbro Profile
INCIDENT NUMBERNUCHAS1775060645
Type of Cyber IncidentCyber Attack
ATTACK VECTORNA
DATA EXPOSEDNA
INCIDENT DATE27/03/2026
STATUSOngoing

Key Highlights From The Incident Analysis

  • Timeline of Hasbro's Cyber Attack and lateral movement inside company's environment.
  • Overview of affected data sets, including SSNs and PHI, and why they materially increase incident severity.
  • How Rankiteo’s incident engine converts technical details into a normalized incident score.
  • How this cyber incident impacts Hasbro Rankiteo cyber scoring and cyber rating.
  • Rankiteo’s MITRE ATT&CK correlation analysis for this incident, with associated confidence level.

Full Incident Analysis Transcript

In this Rankiteo incident briefing, we review the Hasbro breach identified under incident ID NUCHAS1775060645.

The analysis begins with a detailed overview of Hasbro's information like the linkedin page: https://www.linkedin.com/company/hasbro, the number of followers: 439557, the industry type: Manufacturing and the number of employees: 8079 employees

After the initial compromise, the video explains how Rankiteo's incident engine converts technical details into a normalized incident score. The incident score before the incident was 665 and after the incident was 650 with a difference of -15 which is could be a good indicator of the severity and impact of the incident.

In the next step of the video, we will analyze in more details the incident and the impact it had on Hasbro and their customers.

On 15 May 2024, Hasbro disclosed Cyberattack issues under the banner "Hasbro Cyberattack Disrupting Operations and Shipments".

Toy and entertainment giant Hasbro revealed in a Securities and Exchange Commission (SEC) filing that a cyberattack has disrupted its ability to process orders and ship products.

The disruption is felt across the environment, affecting Order processing and shipment systems.

In response, teams activated the incident response plan, moved swiftly to contain the threat with measures like Taking some systems offline, while recovery efforts such as Business continuity plans activated continue, and stakeholders are being briefed through SEC filing.

The case underscores how Ongoing.

Finally, we try to match the incident with the MITRE ATT&CK framework to see if there is any correlation between the incident and the MITRE ATT&CK framework.

The MITRE ATT&CK framework is a knowledge base of techniques and sub-techniques that are used to describe the tactics and procedures of cyber adversaries. It is a powerful tool for understanding the threat landscape and for developing effective defense strategies.

MITRE ATT&CK® Correlation Analysis

Rankiteo's analysis has identified several MITRE ATT&CK tactics and techniques associated with this incident, each with varying levels of confidence based on available evidence. Under the Initial Access tactic, the analysis identified Exploit Public-Facing Application (T1190) with moderate confidence (50%), supported by evidence indicating unauthorized access detected on March 28 and Valid Accounts (T1078) with moderate confidence (60%), supported by evidence indicating iT team detected unauthorized access. Under the Execution tactic, the analysis identified User Execution (T1204) with lower confidence (40%), supported by evidence indicating cyberattack disrupted ability to process orders. Under the Impact tactic, the analysis identified Service Stop (T1489) with moderate to high confidence (80%), supported by evidence indicating taking some systems offline to contain the incident and Endpoint Denial of Service (T1499) with moderate to high confidence (70%), supported by evidence indicating disrupted ability to process orders and ship products. Under the Defense Evasion tactic, the analysis identified Impair Defenses: Disable or Modify Tools (T1562.001) with moderate confidence (60%), supported by evidence indicating taking some systems offline as containment measure. Under the Lateral Movement tactic, the analysis identified Exploitation of Remote Services (T1210) with moderate confidence (50%), supported by evidence indicating unauthorized access disrupted order processing systems. These correlations help security teams understand the attack chain and develop appropriate defensive measures based on the observed tactics and techniques.

Initial Access
Exploit Public-Facing Application (50%)
Valid Accounts (60%)
Execution
User Execution (40%)
Impact
Service Stop (80%)
Endpoint Denial of Service (70%)
Defense Evasion
Impair Defenses: Disable or Modify Tools (60%)
Lateral Movement
Exploitation of Remote Services (50%)

Sources & References