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Analyze » Hasbro » HASJAG1775060883

Incident Score: Analysis & Impact (HASJAG1775060883)

The details regarding individual company incidents & reports gives you full view from every side.

Rankiteo Score Impact Analysis

Rankiteo Incident Impact-16
Company Score Before Incident726 / 1000
Company Score After Incident710 / 1000
Company LinkView Hasbro Profile
INCIDENT NUMBERHASJAG1775060883
Type of Cyber IncidentCyber Attack
ATTACK VECTORNA
DATA EXPOSEDNA
INCIDENT DATE27/03/2025
STATUSOngoing

Key Highlights From The Incident Analysis

  • Timeline of Hasbro's Cyber Attack and lateral movement inside company's environment.
  • Overview of affected data sets, including SSNs and PHI, and why they materially increase incident severity.
  • How Rankiteo’s incident engine converts technical details into a normalized incident score.
  • How this cyber incident impacts Hasbro Rankiteo cyber scoring and cyber rating.
  • Rankiteo’s MITRE ATT&CK correlation analysis for this incident, with associated confidence level.

Full Incident Analysis Transcript

In this Rankiteo incident briefing, we review the Hasbro breach identified under incident ID HASJAG1775060883.

The analysis begins with a detailed overview of Hasbro's information like the linkedin page: https://www.linkedin.com/company/hasbro, the number of followers: 439557, the industry type: Manufacturing and the number of employees: 8079 employees

After the initial compromise, the video explains how Rankiteo's incident engine converts technical details into a normalized incident score. The incident score before the incident was 726 and after the incident was 710 with a difference of -16 which is could be a good indicator of the severity and impact of the incident.

In the next step of the video, we will analyze in more details the incident and the impact it had on Hasbro and their customers.

On 28 March 2025, Hasbro disclosed Cyberattack issues under the banner "Hasbro Cyberattack Disrupting Operations".

Hasbro, the global toy and entertainment giant, confirmed a cyberattack after detecting unauthorized access to its network on 28 March 2025.

The disruption is felt across the environment, affecting Corporate and brand websites, order fulfillment processes.

In response, teams activated the incident response plan, moved swiftly to contain the threat with measures like Isolating affected systems, taking systems offline, while recovery efforts such as Contingency measures to maintain operations continue, and stakeholders are being briefed through SEC filing, public statements.

The case underscores how Ongoing, with advisories going out to stakeholders covering Assurance that business operations remain functional.

Finally, we try to match the incident with the MITRE ATT&CK framework to see if there is any correlation between the incident and the MITRE ATT&CK framework.

The MITRE ATT&CK framework is a knowledge base of techniques and sub-techniques that are used to describe the tactics and procedures of cyber adversaries. It is a powerful tool for understanding the threat landscape and for developing effective defense strategies.

MITRE ATT&CK® Correlation Analysis

Rankiteo's analysis has identified several MITRE ATT&CK tactics and techniques associated with this incident, each with varying levels of confidence based on available evidence. Under the Initial Access tactic, the analysis identified Exploit Public-Facing Application (T1190) with moderate confidence (50%), with evidence including unauthorized access to its network, and temporary disruptions across its websites and Valid Accounts (T1078) with moderate confidence (60%), supported by evidence indicating detecting unauthorized access to its network. Under the Execution tactic, the analysis identified Exploitation for Client Execution (T1203) with lower confidence (40%), supported by evidence indicating unauthorized access to its network. Under the Impact tactic, the analysis identified Service Stop (T1489) with moderate to high confidence (80%), with evidence including forced the company to take some systems offline, and temporary disruptions across its websites and Defacement (T1491) with moderate confidence (50%), supported by evidence indicating parts of its corporate and brand websites...displayed error messages. Under the Defense Evasion tactic, the analysis identified Impair Defenses: Disable or Modify Tools (T1562.001) with moderate confidence (60%), supported by evidence indicating isolating affected systems, taking systems offline. Under the Exfiltration tactic, the analysis identified Exfiltration Over C2 Channel (T1041) with lower confidence (40%), with evidence including unauthorized access to its network, and attackers are still active in Hasbro’s systems (unconfirmed). These correlations help security teams understand the attack chain and develop appropriate defensive measures based on the observed tactics and techniques.

Initial Access
Exploit Public-Facing Application (50%)
Valid Accounts (60%)
Execution
Exploitation for Client Execution (40%)
Impact
Service Stop (80%)
Defacement (50%)
Defense Evasion
Impair Defenses: Disable or Modify Tools (60%)
Exfiltration
Exfiltration Over C2 Channel (40%)

Sources & References