In business since 1966, Guidecraft’s mission is to create objects of lasting importance that enrich the lives of children and articulate and define creative, joyful, and meaningful experiences. We are a leading brand in children's toys for the early education and consumer markets with a focus on systems-based STEM toys. Additionally, Guidecraft has furniture, gross motor, social-emotional products and brands that combined, create the basis for a unique and robust set of offerings in the US and international early childhood education and consumer markets.