Incident Score: Analysis & Impact (EVO1772490245)
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Rankiteo Score Impact Analysis
Key Highlights From The Incident Analysis
- Timeline of Evoke Wellness's Breach and lateral movement inside company's environment.
- Overview of affected data sets, including SSNs and PHI, and why they materially increase incident severity.
- How Rankiteo’s incident engine converts technical details into a normalized incident score.
- How this cyber incident impacts Evoke Wellness Rankiteo cyber scoring and cyber rating.
- Rankiteo’s MITRE ATT&CK correlation analysis for this incident, with associated confidence level.
Full Incident Analysis Transcript
In this Rankiteo incident briefing, we review the Evoke Wellness breach identified under incident ID EVO1772490245.
The analysis begins with a detailed overview of Evoke Wellness's information like the linkedin page: https://www.linkedin.com/company/evokewellness, the number of followers: 2179, the industry type: Hospitals and Health Care and the number of employees: 104 employees
After the initial compromise, the video explains how Rankiteo's incident engine converts technical details into a normalized incident score. The incident score before the incident was 761 and after the incident was 682 with a difference of -79 which is could be a good indicator of the severity and impact of the incident.
In the next step of the video, we will analyze in more details the incident and the impact it had on Evoke Wellness and their customers.
On 17 July 2025, Evoke Wellness at Hilliard disclosed Data Breach and Insider Threat issues under the banner "Evoke Wellness Data Breach: Confusion Over Timeline, Scope, and Insider Threat".
Evoke Wellness at Hilliard, an Ohio-based addiction treatment center, reported unauthorized access to patient data affecting 261 individuals.
The disruption is felt across the environment, and exposing True, with nearly ['261', '1,629', '240'] records at risk.
In response, and stakeholders are being briefed through Patient notifications issued on July 17 and September 26, 2025.
The case underscores how Ongoing, with advisories going out to stakeholders covering Patient notifications issued on July 17 and September 26, 2025.
Finally, we try to match the incident with the MITRE ATT&CK framework to see if there is any correlation between the incident and the MITRE ATT&CK framework.
The MITRE ATT&CK framework is a knowledge base of techniques and sub-techniques that are used to describe the tactics and procedures of cyber adversaries. It is a powerful tool for understanding the threat landscape and for developing effective defense strategies.
MITRE ATT&CK® Correlation Analysis
Rankiteo's analysis has identified several MITRE ATT&CK tactics and techniques associated with this incident, each with varying levels of confidence based on available evidence. Under the Initial Access tactic, the analysis identified Valid Accounts (T1078) with high confidence (90%), with evidence including former employee had access to patient records, and misused access to patient records between November 2021 and July 2024. Under the Credential Access tactic, the analysis identified Credentials from Password Stores (T1555) with moderate to high confidence (70%), supported by evidence indicating former employee misused access to sensitive data including SSNs, medical records. Under the Collection tactic, the analysis identified Data from Local System (T1005) with high confidence (90%), supported by evidence indicating social Security numbers, medical records, insurance details, payment card information compromised and Data from Information Repositories (T1213) with moderate to high confidence (80%), supported by evidence indicating patient data accessed via internal systems by former employee. Under the Exfiltration tactic, the analysis identified Exfiltration Over C2 Channel (T1041) with moderate to high confidence (70%), supported by evidence indicating data allegedly sold on the dark web or used for fraud and Exfiltration Over Web Service (T1567) with moderate confidence (60%), supported by evidence indicating evidence of data misuse discovered during traffic stop. Under the Impact tactic, the analysis identified Data Destruction (T1485) with lower confidence (30%), supported by evidence indicating conflicting reports on number of affected individuals (261 vs 1,629) and Data Manipulation: Stored Data Manipulation (T1565.001) with lower confidence (40%), supported by evidence indicating discrepancy in breach reports and affected patient counts. Under the Defense Evasion tactic, the analysis identified Valid Accounts: Cloud Accounts (T1078.004) with moderate to high confidence (70%), supported by evidence indicating former employee used legitimate access to evade detection for years and Hide Artifacts: Hidden Files and Directories (T1564.001) with moderate confidence (50%), supported by evidence indicating breach went undetected from November 2021 to August 2025. These correlations help security teams understand the attack chain and develop appropriate defensive measures based on the observed tactics and techniques.
Sources & References
- Evoke Wellness Rankiteo Cyber Incident Details: https://www.rankiteo.com/company/evokewellness/incident/EVO1772490245
- Evoke Wellness CyberSecurity Rating page: https://www.rankiteo.com/company/evokewellness
- Evoke Wellness Rankiteo Cyber Incident Blog Article: https://blog.rankiteo.com/evo1772490245-evoke-wellness-breach-july-2024/
- Evoke Wellness CyberSecurity Score History: https://www.rankiteo.com/company/evokewellness/history
- Evoke Wellness CyberSecurity Incident Source: https://databreaches.net/2026/03/02/evoke-wellness-at-hilliard-updates-its-breach-notification/
- Rankiteo A.I CyberSecurity Rating methodology: https://www.rankiteo.com/Images/rankiteo_algo.pdf
- Rankiteo TPRM Scoring methodology: https://static.rankiteo.com/model/rankiteo_tprm_methodology.pdf