EF Adventures is a new culturally immersive, guided adventure tour operator with more than 20 tours in 16 countries across the world. Launching in September 2024 as part of the EF World Journeys family of experiential travel brands, the company brings more than 30 years of operational experience running tours for adults of all ages. EF Adventures will offer varied forms of active travel focused on well-being and cultural immersion, accessible to varied levels of fitness and age groups, inclusive of biking and e-biking tours, hiking and walking tours, and tours with a blend of adventure activities, inclusive of yoga, watersports like kayaking, and multitude of other experiences in development.