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Analyze » Earthbound Trading Company » EAR1773419677

Incident Score: Analysis & Impact (EAR1773419677)

The details regarding individual company incidents & reports gives you full view from every side.

Rankiteo Score Impact Analysis

Rankiteo Incident Impact-86
Company Score Before Incident773 / 1000
Company Score After Incident687 / 1000
Company LinkView Earthbound Trading Company Profile
INCIDENT NUMBEREAR1773419677
Type of Cyber IncidentBreach
ATTACK VECTORUnauthorized network access
DATA EXPOSEDNames and Social Security numbers
INCIDENT DATE17/12/2025
STATUSOngoing

Key Highlights From The Incident Analysis

  • Timeline of Earthbound Trading Company's Breach and lateral movement inside company's environment.
  • Overview of affected data sets, including SSNs and PHI, and why they materially increase incident severity.
  • How Rankiteo’s incident engine converts technical details into a normalized incident score.
  • How this cyber incident impacts Earthbound Trading Company Rankiteo cyber scoring and cyber rating.
  • Rankiteo’s MITRE ATT&CK correlation analysis for this incident, with associated confidence level.

Full Incident Analysis Transcript

In this Rankiteo incident briefing, we review the Earthbound Trading Company breach identified under incident ID EAR1773419677.

The analysis begins with a detailed overview of Earthbound Trading Company's information like the linkedin page: https://www.linkedin.com/company/earthbound-trading-company, the number of followers: 5804, the industry type: Retail and the number of employees: 833 employees

After the initial compromise, the video explains how Rankiteo's incident engine converts technical details into a normalized incident score. The incident score before the incident was 773 and after the incident was 687 with a difference of -86 which is could be a good indicator of the severity and impact of the incident.

In the next step of the video, we will analyze in more details the incident and the impact it had on Earthbound Trading Company and their customers.

On 06 March 2026, Earthbound Holding LLC disclosed Data Breach issues under the banner "Earthbound Holding LLC Data Breach Exposes Sensitive Employee Data".

Earthbound Holding LLC, a Texas-based parent company of Earthbound Trading Company, is under investigation following a data breach that exposed the personal information of thousands of individuals.

The disruption is felt across the environment, affecting Company network, and exposing Names and Social Security numbers, with nearly 6,766 records at risk.

In response, and stakeholders are being briefed through Written notifications to affected individuals on March 12, 2026.

The case underscores how Ongoing, with advisories going out to stakeholders covering Written notifications sent to affected individuals on March 12, 2026.

Finally, we try to match the incident with the MITRE ATT&CK framework to see if there is any correlation between the incident and the MITRE ATT&CK framework.

The MITRE ATT&CK framework is a knowledge base of techniques and sub-techniques that are used to describe the tactics and procedures of cyber adversaries. It is a powerful tool for understanding the threat landscape and for developing effective defense strategies.

MITRE ATT&CK® Correlation Analysis

Rankiteo's analysis has identified several MITRE ATT&CK tactics and techniques associated with this incident, each with varying levels of confidence based on available evidence. Under the Initial Access tactic, the analysis identified Valid Accounts (T1078) with moderate confidence (60%), supported by evidence indicating unauthorized access to the company’s network and Exploit Public-Facing Application (T1190) with lower confidence (40%), supported by evidence indicating unauthorized access to the company’s network. Under the Credential Access tactic, the analysis identified Unsecured Credentials (T1552) with moderate confidence (50%), supported by evidence indicating exposed names and Social Security numbers and OS Credential Dumping (T1003) with lower confidence (40%), supported by evidence indicating unauthorized access to the company’s network. Under the Collection tactic, the analysis identified Data from Local System (T1005) with moderate to high confidence (80%), supported by evidence indicating exposed names and Social Security numbers of current and former employees. Under the Exfiltration tactic, the analysis identified Exfiltration Over C2 Channel (T1041) with moderate to high confidence (70%), supported by evidence indicating data breach affecting 6,766 individuals. Under the Impact tactic, the analysis identified Data Manipulation: Stored Data Manipulation (T1565.001) with moderate confidence (50%), supported by evidence indicating heightened risks of identity theft and fraud and Data Destruction (T1485) with lower confidence (30%), supported by evidence indicating unauthorized access to the company’s network. These correlations help security teams understand the attack chain and develop appropriate defensive measures based on the observed tactics and techniques.

Initial Access
Valid Accounts (60%)
Exploit Public-Facing Application (40%)
Credential Access
Unsecured Credentials (50%)
OS Credential Dumping (40%)
Collection
Data from Local System (80%)
Exfiltration
Exfiltration Over C2 Channel (70%)
Impact
Data Manipulation: Stored Data Manipulation (50%)
Data Destruction (30%)

Sources & References