We pick fruit when it’s at its ripest. And yes, we do feel bad about taking it from its familiar sunny surroundings. But it’s destined for something greater. Because you get it just the way you want it: sliced, or as a puree or coulis. The end result is down to your craftsmanship. In no time, you can transform it into a lime cocktail, a strawberry bavarois or some other scrumptious dessert. That’s Dira. Picked, frozen and reborn. Dirafrost started in 1988 as a small family-run business in Belgium. It has been part of the Agrana Group since 2004. With 27 production sites and sales in 80 countries, it is the global leader in fruit solutions.