The leading mid-market daily newspaper in the UK. Established in 1896, it is hugely influential and an integral force in the British cultural and political landscape. It is edited by Fleet Street’s longest-serving editor, Paul Dacre. In touch with the hearts and minds of ‘Middle England’, it reflects the concerns, hopes and lifestyle of this powerful audience that forms the economic backbone of Britain, with the power to make or break brands. With a proud tradition of editorial integrity and campaigning journalism, the Daily Mail is a trusted news brand and a consistent market leader, with 3.3m readers.