Company Details
consumer-intelligence
46
6,350
52
consumerintelligence.com
0
CON_2199502
In-progress

Consumer Intelligence Company CyberSecurity Posture
consumerintelligence.comWe are an insight partner for financial services, inspiring confident decisions that build consumer trust. No one understands the market like we do. For over 18 years we have been developing powerful insights, helping companies create products and services that build trust, differentiate their offer and challenge the inertia that exists. We offer concrete and compelling consumer understanding that our clients can build their business on. Our unique data offering provides timely, accurate and actionable insight into businesses and customers across the insurance market, and enables our clients to respond to fast moving changes in the competitive landscape. Our clients include most of the UK’s biggest insurers as well as brokers, aggregators, data agencies and financial institutions. Governments and regulators, including the FCA, publish and rely upon our data to help manage the market and the economy. At Consumer Intelligence, we have a dynamic and ambitious team full of fun, friendly and talented individuals. Together we are working to build confidence in the financial world, providing some of the biggest brands in the insurance industry with unique, exciting and timely insight. People are the key to our success, each bringing a diverse set of skills and experience to the table – everything from data analysis to project management, sales to marketing. We want all of our people to have the opportunity to stretch themselves, learn new skills and build invaluable knowledge and experience during their journey with us.
Company Details
consumer-intelligence
46
6,350
52
consumerintelligence.com
0
CON_2199502
In-progress
Between 650 and 699

Consumer Intelligence Global Score (TPRM)XXXX

Description: **Breach Fatigue Eroding Consumer Trust in Cybersecurity—How Brands Can Respond** A growing crisis in cybersecurity is going largely unnoticed: *breach fatigue*. As data breaches, leaks, and phishing attacks become routine, consumers are no longer shocked—they’re exhausted. This disengagement has real consequences: users ignore breach notifications, reuse passwords, and grow skeptical of even secure companies. The erosion of trust isn’t just a security issue; it’s reshaping customer behavior, from abandoned sign-ups to reluctance to share personal data. To combat this, brands must shift from reactive damage control to proactive trust-building. Transparency is key—explaining security measures in plain terms (e.g., "Your payment data is encrypted and unreadable even if our systems are compromised") helps users understand the direct benefits. Consistency across all touchpoints—support interactions, transactional emails, and social media—reinforces credibility, while empathy-driven messaging (framing security as stress reduction, not fear) resonates more than technical jargon. Security education can also serve as a loyalty tool. Brands that embed cybersecurity tips into newsletters, dashboards, or apps position themselves as trusted advisors, fostering long-term engagement. Meanwhile, treating security as a visible feature—not a buried footnote—justifies pricing and reduces friction. For example, highlighting fraud detection as a value-added service or privacy-first design as a competitive advantage turns protection into a selling point. When breaches do occur, recovery becomes a defining brand moment. Fast, human, and humble responses—paired with tangible support like credit monitoring or direct communication—can rebuild trust. Offering users control over their data (e.g., granular privacy settings, data deletion options) shifts the narrative from vulnerability to empowerment. Ultimately, trust built on security isn’t just about retention; it creates advocacy. In an era of constant threats, brands that prioritize transparency, consistency, and empathy don’t just survive—they cultivate loyalty that outlasts individual incidents. Security is no longer just an IT concern; it’s a core brand promise.


Consumer Intelligence has 20.48% more incidents than the average of same-industry companies with at least one recorded incident.
Consumer Intelligence has 29.87% more incidents than the average of all companies with at least one recorded incident.
Consumer Intelligence reported 1 incidents this year: 0 cyber attacks, 0 ransomware, 0 vulnerabilities, 1 data breaches, compared to industry peers with at least 1 incident.
Consumer Intelligence cyber incidents detection timeline including parent company and subsidiaries

We are an insight partner for financial services, inspiring confident decisions that build consumer trust. No one understands the market like we do. For over 18 years we have been developing powerful insights, helping companies create products and services that build trust, differentiate their offer and challenge the inertia that exists. We offer concrete and compelling consumer understanding that our clients can build their business on. Our unique data offering provides timely, accurate and actionable insight into businesses and customers across the insurance market, and enables our clients to respond to fast moving changes in the competitive landscape. Our clients include most of the UK’s biggest insurers as well as brokers, aggregators, data agencies and financial institutions. Governments and regulators, including the FCA, publish and rely upon our data to help manage the market and the economy. At Consumer Intelligence, we have a dynamic and ambitious team full of fun, friendly and talented individuals. Together we are working to build confidence in the financial world, providing some of the biggest brands in the insurance industry with unique, exciting and timely insight. People are the key to our success, each bringing a diverse set of skills and experience to the table – everything from data analysis to project management, sales to marketing. We want all of our people to have the opportunity to stretch themselves, learn new skills and build invaluable knowledge and experience during their journey with us.

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Explore insights on cybersecurity incidents, risk posture, and Rankiteo's assessments.
The official website of Consumer Intelligence is http://consumerintelligence.com.
According to Rankiteo, Consumer Intelligence’s AI-generated cybersecurity score is 682, reflecting their Weak security posture.
According to Rankiteo, Consumer Intelligence currently holds 0 security badges, indicating that no recognized compliance certifications are currently verified for the organization.
According to Rankiteo, Consumer Intelligence is not certified under SOC 2 Type 1.
According to Rankiteo, Consumer Intelligence does not hold a SOC 2 Type 2 certification.
According to Rankiteo, Consumer Intelligence is not listed as GDPR compliant.
According to Rankiteo, Consumer Intelligence does not currently maintain PCI DSS compliance.
According to Rankiteo, Consumer Intelligence is not compliant with HIPAA regulations.
According to Rankiteo,Consumer Intelligence is not certified under ISO 27001, indicating the absence of a formally recognized information security management framework.
Consumer Intelligence operates primarily in the Financial Services industry.
Consumer Intelligence employs approximately 46 people worldwide.
Consumer Intelligence presently has no subsidiaries across any sectors.
Consumer Intelligence’s official LinkedIn profile has approximately 6,350 followers.
Consumer Intelligence is classified under the NAICS code 52, which corresponds to Finance and Insurance.
No, Consumer Intelligence does not have a profile on Crunchbase.
Yes, Consumer Intelligence maintains an official LinkedIn profile, which is actively utilized for branding and talent engagement, which can be accessed here: https://www.linkedin.com/company/consumer-intelligence.
As of December 12, 2025, Rankiteo reports that Consumer Intelligence has experienced 1 cybersecurity incidents.
Consumer Intelligence has an estimated 30,388 peer or competitor companies worldwide.
Incident Types: The types of cybersecurity incidents that have occurred include Breach.
Detection and Response: The company detects and responds to cybersecurity incidents through an remediation measures with proactive transparency about security measures, remediation measures with integration of trust-building messages into customer communications, remediation measures with consistency in security messaging across all channels, remediation measures with empathy-driven communication, remediation measures with security education as part of value proposition, remediation measures with positioning security as a product feature, remediation measures with well-planned incident response with direct communication, remediation measures with offering users control and ownership over their data, and recovery measures with humanized incident response, recovery measures with free credit monitoring or extended support for affected users, recovery measures with direct points of contact for affected users, and communication strategy with real-time updates and digestible security explainers, communication strategy with plain english explanations of security policies, communication strategy with multi-stage messaging for security updates, communication strategy with framing security features as user benefits..
Title: Breach Fatigue and Trust Erosion in Consumer Landscape
Description: The phenomenon of 'breach fatigue' where repeated data breaches lead to consumer disengagement, skepticism, and apathy toward privacy violations, impacting brand trust and customer behavior.
Type: Trust Erosion
Common Attack Types: The most common types of attacks the company has faced is Breach.

Operational Impact: Customer disengagement, reluctance to sign up for new services, abandoned carts, skepticism toward brands
Conversion Rate Impact: Reduced conversion rates due to customer reluctance to create accounts or provide personal information
Brand Reputation Impact: Erosion of public trust, skepticism toward brand promises, and reduced loyalty

Entity Type: Businesses across industries
Customers Affected: Broad consumer base experiencing breach fatigue

Remediation Measures: Proactive transparency about security measuresIntegration of trust-building messages into customer communicationsConsistency in security messaging across all channelsEmpathy-driven communicationSecurity education as part of value propositionPositioning security as a product featureWell-planned incident response with direct communicationOffering users control and ownership over their data
Recovery Measures: Humanized incident responseFree credit monitoring or extended support for affected usersDirect points of contact for affected users
Communication Strategy: Real-time updates and digestible security explainersPlain English explanations of security policiesMulti-stage messaging for security updatesFraming security features as user benefits
Prevention of Data Exfiltration: The company takes the following measures to prevent data exfiltration: Proactive transparency about security measures, Integration of trust-building messages into customer communications, Consistency in security messaging across all channels, Empathy-driven communication, Security education as part of value proposition, Positioning security as a product feature, Well-planned incident response with direct communication, Offering users control and ownership over their data, .
Data Recovery from Ransomware: The company recovers data encrypted by ransomware through Humanized incident response, Free credit monitoring or extended support for affected users, Direct points of contact for affected users, .

Lessons Learned: Breach fatigue is a real phenomenon that leads to consumer disengagement and skepticism. Brands must move from reactive to proactive security measures, integrating transparency, empathy, and education into their customer interactions to rebuild and maintain trust.

Recommendations: Adopt proactive transparency about security measures, Humanize security policies and explain their benefits to users, Maintain consistency in security messaging across all channels, Use empathy-driven communication to address consumer concerns, Integrate security education into the customer journey, Position security as a product feature and competitive advantage, Plan incident responses that prioritize human communication and support, Offer users granular control over their data and privacy settingsAdopt proactive transparency about security measures, Humanize security policies and explain their benefits to users, Maintain consistency in security messaging across all channels, Use empathy-driven communication to address consumer concerns, Integrate security education into the customer journey, Position security as a product feature and competitive advantage, Plan incident responses that prioritize human communication and support, Offer users granular control over their data and privacy settingsAdopt proactive transparency about security measures, Humanize security policies and explain their benefits to users, Maintain consistency in security messaging across all channels, Use empathy-driven communication to address consumer concerns, Integrate security education into the customer journey, Position security as a product feature and competitive advantage, Plan incident responses that prioritize human communication and support, Offer users granular control over their data and privacy settingsAdopt proactive transparency about security measures, Humanize security policies and explain their benefits to users, Maintain consistency in security messaging across all channels, Use empathy-driven communication to address consumer concerns, Integrate security education into the customer journey, Position security as a product feature and competitive advantage, Plan incident responses that prioritize human communication and support, Offer users granular control over their data and privacy settingsAdopt proactive transparency about security measures, Humanize security policies and explain their benefits to users, Maintain consistency in security messaging across all channels, Use empathy-driven communication to address consumer concerns, Integrate security education into the customer journey, Position security as a product feature and competitive advantage, Plan incident responses that prioritize human communication and support, Offer users granular control over their data and privacy settingsAdopt proactive transparency about security measures, Humanize security policies and explain their benefits to users, Maintain consistency in security messaging across all channels, Use empathy-driven communication to address consumer concerns, Integrate security education into the customer journey, Position security as a product feature and competitive advantage, Plan incident responses that prioritize human communication and support, Offer users granular control over their data and privacy settingsAdopt proactive transparency about security measures, Humanize security policies and explain their benefits to users, Maintain consistency in security messaging across all channels, Use empathy-driven communication to address consumer concerns, Integrate security education into the customer journey, Position security as a product feature and competitive advantage, Plan incident responses that prioritize human communication and support, Offer users granular control over their data and privacy settingsAdopt proactive transparency about security measures, Humanize security policies and explain their benefits to users, Maintain consistency in security messaging across all channels, Use empathy-driven communication to address consumer concerns, Integrate security education into the customer journey, Position security as a product feature and competitive advantage, Plan incident responses that prioritize human communication and support, Offer users granular control over their data and privacy settings
Key Lessons Learned: The key lessons learned from past incidents are Breach fatigue is a real phenomenon that leads to consumer disengagement and skepticism. Brands must move from reactive to proactive security measures, integrating transparency, empathy, and education into their customer interactions to rebuild and maintain trust.

Source: LinkedIn Article: The Trust Crisis No One’s Talking About
Additional Resources: Stakeholders can find additional resources on cybersecurity best practices at and Source: LinkedIn Article: The Trust Crisis No One’s Talking About.
Communication of Investigation Status: The company communicates the status of incident investigations to stakeholders through Real-Time Updates And Digestible Security Explainers, Plain English Explanations Of Security Policies, Multi-Stage Messaging For Security Updates and Framing Security Features As User Benefits.

Customer Advisories: Explain security features in relatable termsFrame security actions around user empowermentProvide bite-sized cybersecurity tips in newsletters and appsUse staged communications to introduce privacy controls
Advisories Provided: The company provides the following advisories to stakeholders and customers following an incident: were Explain Security Features In Relatable Terms, Frame Security Actions Around User Empowerment, Provide Bite-Sized Cybersecurity Tips In Newsletters And Apps, Use Staged Communications To Introduce Privacy Controls and .

Root Causes: Repeated data breaches leading to consumer fatigue and disengagement, lack of proactive transparency, inconsistent security messaging, and failure to position security as a user benefit
Corrective Actions: Proactive Transparency And Education, Consistent Security Messaging, Empathy-Driven Communication, Security As A Product Feature,
Corrective Actions Taken: The company has taken the following corrective actions based on post-incident analysis: Proactive Transparency And Education, Consistent Security Messaging, Empathy-Driven Communication, Security As A Product Feature, .
Most Significant Lesson Learned: The most significant lesson learned from past incidents was Breach fatigue is a real phenomenon that leads to consumer disengagement and skepticism. Brands must move from reactive to proactive security measures, integrating transparency, empathy, and education into their customer interactions to rebuild and maintain trust.
Most Significant Recommendation Implemented: The most significant recommendation implemented to improve cybersecurity was Offer users granular control over their data and privacy settings, Position security as a product feature and competitive advantage, Integrate security education into the customer journey, Plan incident responses that prioritize human communication and support, Adopt proactive transparency about security measures, Use empathy-driven communication to address consumer concerns, Humanize security policies and explain their benefits to users and Maintain consistency in security messaging across all channels.
Most Recent Source: The most recent source of information about an incident is LinkedIn Article: The Trust Crisis No One’s Talking About.
Most Recent Customer Advisory: The most recent customer advisory issued was an Explain security features in relatable termsFrame security actions around user empowermentProvide bite-sized cybersecurity tips in newsletters and appsUse staged communications to introduce privacy controls.
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