Centric Group is a unique organization. We are comprised of several businesses, serving a variety of markets. In 1974, Enterprise Rent-A-Car ventured outside the automobile industry with the purchase of Jack Keefe Coffee Bar Sales. “Keefe” sold in-room pots and coffee to hotels, and had annual sales of $250,000. By developing original products, finding new markets for existing products and making additional business acquisitions, Enterprise’s “non-automotive” division prospered and grew. In August 1999, Centric Group was established as a separate company. The word centric in Latin means “the source from which ideas originate.” Centric Group specializes in finding niche markets, and then leading in those markets through superior products Read more