BlueKai
Company Details
Linkedin ID:
bluekai
Website:
Employees number:
6
Number of followers:
7,721
NAICS:
541613
Industry Type:
Homepage:
bluekai.com
IP Addresses:
0
Company ID:
BLU_1544255
Scan Status:
In-progress
BlueKai Company CyberSecurity Posture
bluekai.com
BlueKai serves as a staple of the Oracle Data Cloud, as well as the Oracle Marketing Cloud. To learn more follow the Oracle Marketing Cloud page on LinkedIn, or visit our website at: http://www.oracle.com/marketingcloud
BlueKai A.I CyberSecurity Scoring
BlueKai Risk Score (AI oriented)Between 700 and 749
BlueKai
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BlueKai Global Score (TPRM)XXXX
BlueKai
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BlueKai Company CyberSecurity News & History
Past Incidents
1
Attack Types
1
BlueKai
Data Leak
Rankiteo Explanation
Attack with significant impact with internal employee data leaks
Description: BlueKai, which Oracle bought for a little over $400 million in 2014, is barely known outside marketing circles, but it amassed one of the largest banks of web tracking data outside of the federal government. This web tracking data was spilling out onto the open internet because a server was left unsecured and without a password, exposing billions of records for anyone to find. Names, home addresses, email addresses, and other identifiable data were in the database which was compromised. The data also revealed sensitive users’ web browsing activity from purchases to newsletter unsubscribes.
BlueKai Company Scoring based on AI Models
Cyber Incidents Likelihood 3 - 6 - 9 months
A.I Risk Score Likelihood 3 - 6 - 9 months
Underwriter Stats for BlueKai
Incidents vs Advertising Services Industry Average (This Year)
No incidents recorded for BlueKai in 2025.
Incidents vs All-Companies Average (This Year)
No incidents recorded for BlueKai in 2025.
Incident Types BlueKai vs Advertising Services Industry Avg (This Year)
No incidents recorded for BlueKai in 2025.
Incident History — BlueKai (X = Date, Y = Severity)
BlueKai cyber incidents detection timeline including parent company and subsidiaries
BlueKai Company Subsidiaries
BlueKai serves as a staple of the Oracle Data Cloud, as well as the Oracle Marketing Cloud. To learn more follow the Oracle Marketing Cloud page on LinkedIn, or visit our website at: http://www.oracle.com/marketingcloud
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BlueKai CyberSecurity News
January 19, 2021 08:00 AM
The Big Data Breaches of 2020: What Happened & What Did We Learn?
Not to be forgotten during the chaos that was 2020 were the massive cybersecurity breaches that directly impacted some of the country's...
June 19, 2020 07:00 AM
Oracle’s BlueKai Spilled ‘Billions Of Records’ Of Web-Tracking Data
An ad tech division at Oracle responsible for tracking 1% of all web traffic exposed billions of records through an unsecured server.
June 19, 2020 07:00 AM
Oracle’s BlueKai tracks you across the web. That data spilled online
BlueKai uses website cookies and other tracking tech to follow you around the web. By knowing which websites you visit and which emails you open, marketers can...
June 22, 2019 07:00 AM
Billions of internet activity records tracked by Oracle’s BlueKai leaked online
BlueKai, a company bought by Oracle in 2014, has leaked. The database of internet activity records was left on the open web in an unsecured server.
February 24, 2014 08:00 AM
Oracle agrees to buy big data marketing platform BlueKai
BlueKai, which operates a large repository of customer data that allows advertisers to better target messages to specific audiences,...
Frequently Asked Questions
Explore insights on cybersecurity incidents, risk posture, and Rankiteo's assessments.
BlueKai CyberSecurity History Information
Official Website of BlueKai
The official website of BlueKai is http://www.bluekai.com.
BlueKai’s AI-Generated Cybersecurity Score
According to Rankiteo, BlueKai’s AI-generated cybersecurity score is 734, reflecting their Moderate security posture.
How many security badges does BlueKai’ have ?
According to Rankiteo, BlueKai currently holds 0 security badges, indicating that no recognized compliance certifications are currently verified for the organization.
Does BlueKai have SOC 2 Type 1 certification ?
According to Rankiteo, BlueKai is not certified under SOC 2 Type 1.
Does BlueKai have SOC 2 Type 2 certification ?
According to Rankiteo, BlueKai does not hold a SOC 2 Type 2 certification.
Does BlueKai comply with GDPR ?
According to Rankiteo, BlueKai is not listed as GDPR compliant.
Does BlueKai have PCI DSS certification ?
According to Rankiteo, BlueKai does not currently maintain PCI DSS compliance.
Does BlueKai comply with HIPAA ?
According to Rankiteo, BlueKai is not compliant with HIPAA regulations.
Does BlueKai have ISO 27001 certification ?
According to Rankiteo,BlueKai is not certified under ISO 27001, indicating the absence of a formally recognized information security management framework.
Industry Classification of BlueKai
BlueKai operates primarily in the Advertising Services industry.
Number of Employees at BlueKai
BlueKai employs approximately 6 people worldwide.
Subsidiaries Owned by BlueKai
BlueKai presently has no subsidiaries across any sectors.
BlueKai’s LinkedIn Followers
BlueKai’s official LinkedIn profile has approximately 7,721 followers.
NAICS Classification of BlueKai
BlueKai is classified under the NAICS code 541613, which corresponds to Marketing Consulting Services.
BlueKai’s Presence on Crunchbase
Yes, BlueKai has an official profile on Crunchbase, which can be accessed here: https://www.crunchbase.com/organization/bluekai.
BlueKai’s Presence on LinkedIn
Yes, BlueKai maintains an official LinkedIn profile, which is actively utilized for branding and talent engagement, which can be accessed here: https://www.linkedin.com/company/bluekai.
Cybersecurity Incidents Involving BlueKai
As of December 05, 2025, Rankiteo reports that BlueKai has experienced 1 cybersecurity incidents.
Number of Peer and Competitor Companies
BlueKai has an estimated 32,437 peer or competitor companies worldwide.
What types of cybersecurity incidents have occurred at BlueKai ?
Incident Types: The types of cybersecurity incidents that have occurred include Data Leak.
Incident Details
Can you provide details on each incident ?
Title: BlueKai Data Breach
Description: BlueKai, a company acquired by Oracle, left a server unsecured, exposing billions of records containing sensitive web tracking data, including names, home addresses, email addresses, and web browsing activity.
Type: Data Breach
Attack Vector: Unsecured Server
Vulnerability Exploited: Lack of password protection
What are the most common types of attacks the company has faced ?
Common Attack Types: The most common types of attacks the company has faced is Data Leak.
Impact of the Incidents
What was the impact of each incident ?
Incident : Data Breach BLU19566123
Data Compromised: Names, Home addresses, Email addresses, Web browsing activity
What types of data are most commonly compromised in incidents ?
Commonly Compromised Data Types: The types of data most commonly compromised in incidents are Names, Home Addresses, Email Addresses, Web Browsing Activity and .
Which entities were affected by each incident ?
Data Breach Information
What type of data was compromised in each breach ?
Incident : Data Breach BLU19566123
Type of Data Compromised: Names, Home addresses, Email addresses, Web browsing activity
Number of Records Exposed: Billions
Sensitivity of Data: High
Personally Identifiable Information: Yes
Additional Questions
Impact of the Incidents
What was the most significant data compromised in an incident ?
Most Significant Data Compromised: The most significant data compromised in an incident were Names, Home addresses, Email addresses, Web browsing activity and .
Data Breach Information
What was the most sensitive data compromised in a breach ?
Most Sensitive Data Compromised: The most sensitive data compromised in a breach were Home addresses, Email addresses, Names and Web browsing activity.
What was the number of records exposed in the most significant breach ?
Number of Records Exposed in Most Significant Breach: The number of records exposed in the most significant breach was 0.
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