Incident Score: Analysis & Impact (BIR1789511268)
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Rankiteo Score Impact Analysis
Key Highlights From The Incident Analysis
- Timeline of Birdi's Breach and lateral movement inside company's environment.
- Overview of affected data sets, including SSNs and PHI, and why they materially increase incident severity.
- How Rankiteo’s incident engine converts technical details into a normalized incident score.
- How this cyber incident impacts Birdi Rankiteo cyber scoring and cyber rating.
- Rankiteo’s MITRE ATT&CK correlation analysis for this incident, with associated confidence level.
Full Incident Analysis Transcript
In this Rankiteo incident briefing, we review the Birdi breach identified under incident ID BIR1789511268.
The analysis begins with a detailed overview of Birdi's information like the linkedin page: https://www.linkedin.com/company/birdipharmacy, the number of followers: 1973, the industry type: Hospitals and Health Care and the number of employees: 127 employees
After the initial compromise, the video explains how Rankiteo's incident engine converts technical details into a normalized incident score. The incident score before the incident was 761 and after the incident was 697 with a difference of -64 which is could be a good indicator of the severity and impact of the incident.
In the next step of the video, we will analyze in more details the incident and the impact it had on Birdi and their customers.
On 09 September 2026, Birdi Inc. disclosed Data Breach issues under the banner "Birdi Inc. Data Breach Exposes Employee Personal Information".
Birdi Inc., a Michigan-based digital pharmacy, recently disclosed a data breach that compromised sensitive employee information.
The disruption is felt across the environment, affecting Employee work email account, and exposing Names, Social Security numbers, home addresses, telephone numbers, pay rates.
In response, and began remediation that includes Provided 18 months of free credit monitoring and identity theft protection, and stakeholders are being briefed through Notified affected individuals via email; directed inquiries to [email protected].
The case underscores how teams are taking away lessons such as Highlights risks of phishing attacks and potential exposure of sensitive employee data in corporate breaches, with advisories going out to stakeholders covering Affected employees notified via email with enrollment instructions for credit monitoring.
Finally, we try to match the incident with the MITRE ATT&CK framework to see if there is any correlation between the incident and the MITRE ATT&CK framework.
The MITRE ATT&CK framework is a knowledge base of techniques and sub-techniques that are used to describe the tactics and procedures of cyber adversaries. It is a powerful tool for understanding the threat landscape and for developing effective defense strategies.
MITRE ATT&CK® Correlation Analysis
Rankiteo's analysis has identified several MITRE ATT&CK tactics and techniques associated with this incident, each with varying levels of confidence based on available evidence. Under the Initial Access tactic, the analysis identified Phishing: Spearphishing Attachment (T1566.001) with high confidence (90%), with evidence including employee opened a malicious file, and attacker accessed...work email account after...opening a malicious file. Under the Execution tactic, the analysis identified User Execution: Malicious File (T1204.002) with high confidence (90%), with evidence including employee opened a malicious file, and attacker accessed...after the employee opened a malicious file. Under the Credential Access tactic, the analysis identified Brute Force: Password Guessing (T1110.001) with moderate confidence (50%), supported by evidence indicating unauthorized individual accessed a Birdi employee’s work email account and Unsecured Credentials: Credentials In Files (T1552.001) with moderate confidence (60%), supported by evidence indicating attacker viewed an internal report containing personal data. Under the Collection tactic, the analysis identified Data from Local System (T1005) with high confidence (90%), supported by evidence indicating attacker viewed an internal report containing...SSNs, home addresses, pay rates. Under the Exfiltration tactic, the analysis identified Exfiltration Over C2 Channel (T1041) with moderate to high confidence (70%), supported by evidence indicating data breach...compromised sensitive employee information. Under the Impact tactic, the analysis identified Data Manipulation: Stored Data Manipulation (T1565.001) with lower confidence (40%), supported by evidence indicating unauthorized individual accessed...work email account and Data Destruction (T1485) with lower confidence (30%), supported by evidence indicating no details on...extent of breach. These correlations help security teams understand the attack chain and develop appropriate defensive measures based on the observed tactics and techniques.
Sources & References
- Birdi Rankiteo Cyber Incident Details: https://www.rankiteo.com/company/birdipharmacy/incident/BIR1789511268
- Birdi CyberSecurity Rating page: https://www.rankiteo.com/company/birdipharmacy
- Birdi Rankiteo Cyber Incident Blog Article: https://blog.rankiteo.com/bir1789511268-birdi-inc-breach-august-2026/
- Birdi CyberSecurity Score History: https://www.rankiteo.com/company/birdipharmacy/history
- Birdi CyberSecurity Incident Source: https://www.claimdepot.com/data-breach/birdi-2026
- Rankiteo A.I CyberSecurity Rating methodology: https://www.rankiteo.com/Images/rankiteo_algo.pdf
- Rankiteo TPRM Scoring methodology: https://static.rankiteo.com/model/rankiteo_tprm_methodology.pdf