Bangladeshi companies are yet to fully realize the benefits of wielding brand power. In contrast, a brand mindset always focuses on offering more value and not on price only; it is all about standing for something unique in the minds of the consumer. In this light, Bangladesh Brand Forum (BBF) envisions: “Transforming Bangladesh through applying Branding Ethos among local corporate”. When these local corporations are driven by branding ethos 3 major shifts take place: 1. Long Term Focus: A long-term focus adds new dimensions (e.g. social responsibility, environmental concern) to the way business is driven 2. Value Creation: Through constant focus on value creation, corporations begin to appreciate creativity, innovation & other Read more