ATOUT FRANCE is the France Tourism Development Agency, the mission of which is to promote France as a tourist destination to the travelling public of foreign nations through public information, press relations and commercial promotion activities. ATOUT FRANCE and its partners carry out promotional activities in 33 countries on all five continents, aimed at introducing as many people as possible to the riches of France – its colourful history, the culture, the gastronomy, the countryside, and of course the wine and the shopping.