Incident Score: Analysis & Impact (ADF1785536671)
The details regarding individual company incidents & reports gives you full view from every side.
Rankiteo Score Impact Analysis
Key Highlights From The Incident Analysis
- Timeline of Adform's Cyber Attack and lateral movement inside company's environment.
- Overview of affected data sets, including SSNs and PHI, and why they materially increase incident severity.
- How Rankiteo’s incident engine converts technical details into a normalized incident score.
- How this cyber incident impacts Adform Rankiteo cyber scoring and cyber rating.
- Rankiteo’s MITRE ATT&CK correlation analysis for this incident, with associated confidence level.
Full Incident Analysis Transcript
In this Rankiteo incident briefing, we review the Adform breach identified under incident ID ADF1785536671.
The analysis begins with a detailed overview of Adform's information like the linkedin page: https://www.linkedin.com/company/adform, the number of followers: 56665, the industry type: Technology, Information and Internet and the number of employees: 876 employees
After the initial compromise, the video explains how Rankiteo's incident engine converts technical details into a normalized incident score. The incident score before the incident was 773 and after the incident was 742 with a difference of -31 which is could be a good indicator of the severity and impact of the incident.
In the next step of the video, we will analyze in more details the incident and the impact it had on Adform and their customers.
On 27 July 2023, Adform disclosed Supply-Chain Attack issues under the banner "Adform Ad Platform Hit by Supply-Chain Attack, Delivering Crypto-Stealing Malware".
Adform, one of Europe’s largest adtech firms, fell victim to a supply-chain attack that injected cryptocurrency-stealing scripts into websites using its advertising platform.
The disruption is felt across the environment, affecting Websites using Adform’s advertising platform, and exposing IP addresses, referring websites, URL paths, cryptocurrency wallet addresses.
In response, teams activated the incident response plan, moved swiftly to contain the threat with measures like Removed malicious code from the tracking script, and began remediation that includes Implemented additional security measures, and stakeholders are being briefed through Notified affected clients and advised users to clear browser cookies.
The case underscores how Ongoing, teams are taking away lessons such as The incident underscores the risks of supply-chain attacks in digital advertising, where compromised third-party scripts can silently compromise end-user devices, and recommending next steps like Clear browser cookies if visiting affected sites on July 27, 2023. Enhance monitoring of third-party scripts and implement stricter security controls for supply-chain dependencies, with advisories going out to stakeholders covering Adform has notified affected clients and advised users to clear browser cookies.
Finally, we try to match the incident with the MITRE ATT&CK framework to see if there is any correlation between the incident and the MITRE ATT&CK framework.
The MITRE ATT&CK framework is a knowledge base of techniques and sub-techniques that are used to describe the tactics and procedures of cyber adversaries. It is a powerful tool for understanding the threat landscape and for developing effective defense strategies.
MITRE ATT&CK® Correlation Analysis
Rankiteo's analysis has identified several MITRE ATT&CK tactics and techniques associated with this incident, each with varying levels of confidence based on available evidence. Under the Initial Access tactic, the analysis identified Supply Chain Compromise: Compromise Software Supply Chain (T1195.002) with high confidence (95%), supported by evidence indicating adform fell victim to a supply-chain attack that injected cryptocurrency-stealing scripts. Under the Execution tactic, the analysis identified Command and Scripting Interpreter: JavaScript (T1059.007) with high confidence (90%), supported by evidence indicating malicious activity...originated from *trackpoint-async.js* Adform’s JavaScript tracking script. Under the Credential Access tactic, the analysis identified Steal Web Session Cookie (T1539) with moderate to high confidence (70%), supported by evidence indicating adform advised users who visited impacted sites on July 27 to clear browser cookies. Under the Collection tactic, the analysis identified Clipboard Data (T1115) with high confidence (95%), supported by evidence indicating the trojanized script monitored users’ clipboards in real time, replacing copied Bitcoin, Ethereum... and Data from Information Repositories (T1213) with moderate to high confidence (80%), supported by evidence indicating exfiltrated victims’ IP addresses, referring websites, and URL paths. Under the Command and Control tactic, the analysis identified Application Layer Protocol: Web Protocols (T1071.001) with high confidence (90%), supported by evidence indicating exfiltrated...to a command-and-control server at *84.32.102.230 such as 7744*. Under the Exfiltration tactic, the analysis identified Exfiltration Over C2 Channel (T1041) with high confidence (90%), supported by evidence indicating exfiltrated victims’ IP addresses...to a command-and-control server. Under the Impact tactic, the analysis identified Resource Hijacking (T1496) with high confidence (95%), supported by evidence indicating replacing copied Bitcoin, Ethereum, or TRON wallet addresses with attacker-controlled ones. Under the Defense Evasion tactic, the analysis identified Obfuscated Files or Information (T1027) with high confidence (90%), supported by evidence indicating malicious payload was appended in obfuscated form to Adform’s legitimate tracking library and Masquerading: Rename System Utilities (T1036.003) with moderate to high confidence (80%), supported by evidence indicating trojanized script...served from *s2.adform.net* embedded across client websites. These correlations help security teams understand the attack chain and develop appropriate defensive measures based on the observed tactics and techniques.
Sources & References
- Adform Rankiteo Cyber Incident Details: https://www.rankiteo.com/company/adform/incident/ADF1785536671
- Adform CyberSecurity Rating page: https://www.rankiteo.com/company/adform
- Adform Rankiteo Cyber Incident Blog Article: https://blog.rankiteo.com/adf1785536671-adform-websites-using-adforms-advertising-platform-cyber-attack-july-2026/
- Adform CyberSecurity Score History: https://www.rankiteo.com/company/adform/history
- Adform CyberSecurity Incident Source: https://www.bleepingcomputer.com/news/security/online-ad-firm-adforms-script-compromised-to-steal-cryptocurrency/
- Rankiteo A.I CyberSecurity Rating methodology: https://www.rankiteo.com/Images/rankiteo_algo.pdf
- Rankiteo TPRM Scoring methodology: https://static.rankiteo.com/model/rankiteo_tprm_methodology.pdf