ZAP is an exciting interdisciplinary undergraduate advertising degree program at the Univ of South Florida Muma College of Business. ZAP was the vision of Jordan Zimmerman, a USF advertising graduate and founder of Zimmerman Advertising in Ft Lauderdale who generously funded our degree program beginning Fall 2005. ZAP is designed for creative-minded high-achievers to focus on marketing insights and strategy, build advertising campaigns for brands, businesses and causes. Students are housed together their freshman year on-campus in a living-learning community. Besides advertising, marketing and business courses, students learn improvisation, the art of the pitch, and how marketing communications and advertising inform, persuade and remind Read more