National Public Data (NPD), a people search site, suffered one of the largest data breaches in history over a year ago, exposing the personal information of 3 billion individuals. The breach involved highly sensitive data sourced from public records, property ownership databases, social media, and government agencies. Despite the site disappearing temporarily, it has since relaunched under Perfect Privacy LLC with the same business model—allowing anyone to search for personal details (e.g., addresses, phone numbers, relatives' names) using just a name. The exposed data remains vulnerable to misuse for employment, housing, or credit decisions, while inaccuracies in profiles (e.g., outdated or incorrect information) persist. The breach highlights systemic risks, as the data can resurface across multiple platforms, enabling identity theft, phishing, and fraud. Users must manually opt out to remove their information, but the process is cumbersome and doesn’t guarantee permanent deletion from other data broker sites.

National Public Data, a data broker previously involved in a 2024 breach exposing 272 million unique Social Security Numbers (SSNs) and 2.9 billion records, has resurfaced under new ownership. The original breach led to lawsuits against its parent company, Jerico Pictures, forcing a shutdown in December 2024. The revived platform continues aggregating public and scraped data (government records, social media, property databases) into searchable dossiers, raising concerns over persistent exposure of sensitive personal information. Despite claims of 'privacy' and 'accuracy,' the re-emergence highlights systemic risks of data brokers monetizing leaked or poorly secured data, exacerbating identity theft and fraud risks for affected individuals. The incident underscores the lack of accountability in the data brokerage industry, where breached datasets resurface under new entities without remediation for victims.