TBWA\BEC ACTIVATES BRANDS THROUGH THE WORLDS OF SPORT, MUSIC, FASHION & CULTURE. TBWA\BEC, born in 1997, was the first agency in the Netherlands to mix and match content expertise with creativity to create big-impact brand activation platforms. A blend of strategic knowledge, creative innovation and operational professionalism is our trademark. In January 2010 TBWA’s interactive unit Agency.com was fully integrated into TBWA\BEC making our full-service activation credentials complete. At the same time TBWA\Brand Experience Company became TBWA\BEC, our already much used, abbreviated nickname.